---
title: "cricut mats 12x24 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cricut-mats-12x24"
last_updated: "2026-07-14T03:50:07.841Z"
locale: en
meta:
  description: "cricut mats 12x24 shows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "cricut mats 12x24 shows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "cricut mats 12x24 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **cricut mats 12x24**

**Worth a look**

Shows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 55Growth 29Conversion 77Competition 43Returns 84Price range 64Avg price 86Brand share 48Review moat 21Quality gap 20

**Avg price**

**Great****$19.49**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.35–$26.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$385K**

$385K/yr · 266K searches

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,133.44**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**77%**

**Open market**

**17%**

- Cricut37% - HTVRONT19% - WORKLION8% - NICAPA7% - ecraft6% - XINART6% - Open — no brand owns it (4 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$39K20%$77K30%$116K40%$154K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31BfrBizdcL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**4.8★10,565 rev](https://www.amazon.com/dp/B0DXXDQFR8) [2![WORKLION Cutting Mat 12x24 Compatible With Explore One/Air/Air 2/Maker Adhesive Variety StickyStandard Light Strong) Anti-Slip Durable Mat Accessories](https://m.media-amazon.com/images/I/51gd-yfHEkL.jpg)**WORKLION Cutting Mat 12x24 Compatible With Explore One/Air/Air 2/Maker Adhesive Variety StickyStandard Light Strong) Anti-Slip Durable Mat Accessories**WORKLION**$19.46**4.7★9,871 rev](https://www.amazon.com/dp/B08FM7FNG3) [3![HTVRONT Standard Grip Cutting Mat 3 Pack Cutting Mat 12x24 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories](https://m.media-amazon.com/images/I/51KGQWUCeQL.jpg)**HTVRONT Standard Grip Cutting Mat 3 Pack Cutting Mat 12x24 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$19.93**4.5★15,588 rev](https://www.amazon.com/dp/B09DCL4NYQ) [4![Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft](https://m.media-amazon.com/images/I/41SXUDQ4oaL.jpg)**Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft**NICAPA**$20.65**4.7★20,757 rev](https://www.amazon.com/dp/B07STT927R) [5![Ecraft 12x24 Cutting Mat 3-Pack (Standard Light Strong) Compatible with Cricut Maker 3/4/Maker Explore 3/4/Air 2/Air/One Variety Adhesive Sticky Cutting Mats Accessories](https://m.media-amazon.com/images/I/517TaXtVv+L.jpg)**Ecraft 12x24 Cutting Mat 3-Pack (Standard Light Strong) Compatible with Cricut Maker 3/4/Maker Explore 3/4/Air 2/Air/One Variety Adhesive Sticky Cutting Mats Accessories**ecraft**$19.39**4.7★6,206 rev](https://www.amazon.com/dp/B08C56V9KJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories](https://m.media-amazon.com/images/I/51FUOzAn94L.jpg)**HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories**HTVRONT**$24.33**15,588 rev8mo ago](https://www.amazon.com/dp/B0FZ8LQFZH) [![Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31BfrBizdcL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**10,565 rev1y ago](https://www.amazon.com/dp/B0DXXDQFR8) [![6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories](https://m.media-amazon.com/images/I/51LR6zcSwEL.jpg)**6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories**EVISWIY**$26.69**6,376 rev1y ago](https://www.amazon.com/dp/B0DDT38KMC) [![AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat](https://m.media-amazon.com/images/I/31lcQOEUgbL.jpg)**AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat**AOOIIN**$8.46**2,431 rev3y ago](https://www.amazon.com/dp/B0C13WCXQP) [![HTVRONT Cutting Mats Compatible with Cricut Joy 6 Pack](https://m.media-amazon.com/images/I/41rhAilZkHL.jpg)**HTVRONT Cutting Mats Compatible with Cricut Joy 6 Pack**HTVRONT**$8.35**607 rev3y ago](https://www.amazon.com/dp/B0BYZ4K927)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories](https://m.media-amazon.com/images/I/51FUOzAn94L.jpg)**HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories**HTVRONT**$24.33**4.5★**▲ 143%**](https://www.amazon.com/dp/B0FZ8LQFZH) [![Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)](https://m.media-amazon.com/images/I/21AoMA7fYaL.jpg)**Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)**Cricut**$16.52**4.8★**▲ 89%**](https://www.amazon.com/dp/B072VXXL66) [![Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft](https://m.media-amazon.com/images/I/41SXUDQ4oaL.jpg)**Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft**NICAPA**$20.65**4.7★**▲ 55%**](https://www.amazon.com/dp/B07STT927R) [![6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories](https://m.media-amazon.com/images/I/51LR6zcSwEL.jpg)**6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories**EVISWIY**$26.69**4.8★**▲ 43%**](https://www.amazon.com/dp/B0DDT38KMC) [![AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat](https://m.media-amazon.com/images/I/31lcQOEUgbL.jpg)**AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat**AOOIIN**$8.46**4.7★**▲ 27%**](https://www.amazon.com/dp/B0C13WCXQP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

8K6KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“No Complaints”*

**Value For Money**10%

*“Good for the price”*

**Grip**10%

*“the grip is perfect”*

**Advertised Vs Actual Product**10%

*“As described”*

**Adhesion/Stickiness**9%

*“They stick well”*

**Size-Overall**7%

*“The size is convenient”*

**Compatibility-Overall**6%

*“Worked perfectly with my Cricut”*

**Efficiency**5%

*“The mats work well”*

**Ease Of Use**4%

*“It is easy to use”*

**Strength**3%

*“Very strong”*

### **What buyers complain about **

**Adhesion/Stickiness**46%

*“Beware of adhesion”*

**Grip**7%

*“NOT Standard Grip”*

**Value For Money**6%

*“Its not worth more than a dollar”*

**Strength**5%

*“Kind of flimsy”*

**Quality-Overall**4%

*“Cheap quality, looks good”*

**Material Quality**4%

*“big loss on material”*

**Smell**3%

*“the chemical smell is downright nauseating”*

**Ease Of Use**3%

*“I could barely pry the cover sheet off”*

**Durability**2%

*“they don't last as long as they used to”*

**Functionality-Overall**2%

*“Wont stay on”*

### **Top return reasons **

**Size-Overall**31%

**Adhesion/Stickiness**19%

**Value For Money**9%

**Compatibility-Overall**8%

**Defective Material/Parts**5%

**Advertised Vs Actual Product**4%

**Grip**4%

**Functionality-Overall**4%

**Add-Ons/Attachments**3%

**Material Quality**3%