---
title: "crayons 12 pack — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/crayons-12-pack"
last_updated: "2026-07-13T23:58:23.911Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — crayons 12 pack doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — crayons 12 pack doesn't clear our bar today."
  "og:title": "crayons 12 pack — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **crayons 12 pack**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 60Conversion 80Competition 30Returns 96Price range 67Avg price 61Brand share 0Review moat 46Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$1.16–$43.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.31**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+35.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,917.05**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$179K**

$179K/yr · 160K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**414**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Crayola92% - Cra-Z-Art4% - Trail maker1% - 4E's Novelty1% - Craytastic!1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$54K40%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Classic Color Pack Crayons 16 ea (Pack of 2)](https://m.media-amazon.com/images/I/51meltnLd1L.jpg)**Crayola Classic Color Pack Crayons 16 ea (Pack of 2)**Crayola**$7.03**4.8★1,666 rev](https://www.amazon.com/dp/B00ECIFYT8) [2![Crayola Crayons 8 in a Box (Pack of 12) 96 Crayons Total](https://m.media-amazon.com/images/I/51Z+wK6C2VL.jpg)**Crayola Crayons 8 in a Box (Pack of 12) 96 Crayons Total**Crayola**$14.37**4.8★1,995 rev](https://www.amazon.com/dp/B002OF2C50) [3![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)**Crayola Crayons 8 Color Peggable \[Set of 6\]**Crayola**$9.30**4.4★48 rev](https://www.amazon.com/dp/B01LTD7TIC) [4![Crayola Crayons 8 Count (Case of 48)](https://m.media-amazon.com/images/I/51eRV44y2SL.jpg)**Crayola Crayons 8 Count (Case of 48)**Crayola**$39.73**4.8★2,628 rev](https://www.amazon.com/dp/B013I7IQTS) [5![Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+](https://m.media-amazon.com/images/I/51rwsINhgvL.jpg)**Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+**Crayola**$22.72**4.8★7,446 rev](https://www.amazon.com/dp/B00Y4QBJAQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Trail maker (12 Pack Bright Wax Coloring Crayons in Bulk Wholesale Packaging - 10 Per Box 120 Crayons total](https://m.media-amazon.com/images/I/41t8h6vxIbL.jpg)**Trail maker (12 Pack Bright Wax Coloring Crayons in Bulk Wholesale Packaging - 10 Per Box 120 Crayons total**Trail maker**$9.16**2,715 rev7y ago](https://www.amazon.com/dp/B07P8815LF) [![Crayola Crayons 16 Count Pack Assorted Colors Art Supplies for Kids Ages 4 & Up](https://m.media-amazon.com/images/I/51WW5GRM1jL.jpg)**Crayola Crayons 16 Count Pack Assorted Colors Art Supplies for Kids Ages 4 & Up**Crayola**$2.97**774 rev7y ago](https://www.amazon.com/dp/B07J22YLYV) [![CRAYON 16PK BX](https://m.media-amazon.com/images/I/51U2f4wVJEL.jpg)**CRAYON 16PK BX**Crayola**$34.21**774 rev7y ago](https://www.amazon.com/dp/B07GZ1852C) [![4Es Novelty 48 Boxes of 8-Packs Bulk Crayons for Kids Classroom Crayons Bulk Teachers Supplies School Supplies Restaurants Birthday Party Favors Non-Toxic (48 of 8-Packs)](https://m.media-amazon.com/images/I/51ip6rT2BiL.jpg)**4Es Novelty 48 Boxes of 8-Packs Bulk Crayons for Kids Classroom Crayons Bulk Teachers Supplies School Supplies Restaurants Birthday Party Favors Non-Toxic (48 of 8-Packs)**4E's Novelty**$26.80**629 rev8y ago](https://www.amazon.com/dp/B07F3GY2Y1) [![Crayola Large Crayons Classic Colors 16 Count](https://m.media-amazon.com/images/I/41zXu9p9DPL.jpg)**Crayola Large Crayons Classic Colors 16 Count**Crayola**$7.60**3,959 rev8y ago](https://www.amazon.com/dp/B004LBXW7W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CYO523008 - Crayola 52-3008 Crayon Set](https://m.media-amazon.com/images/I/519zzcL13ZL.jpg)**CYO523008 - Crayola 52-3008 Crayon Set**Crayola**$4.40**4.4★**▲ 234%**](https://www.amazon.com/dp/B00PKUCN28) [![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)**Crayola Crayons 8 Color Peggable \[Set of 6\]**Crayola**$9.30**4.4★**▲ 203%**](https://www.amazon.com/dp/B01LTD7TIC) [![CYO523016 - Crayola Regular Size Crayon Sets](https://m.media-amazon.com/images/I/513+w2UB2GL.jpg)**CYO523016 - Crayola Regular Size Crayon Sets**Crayola**$43.50**4.8★**▲ 192%**](https://www.amazon.com/dp/B0053RTIKI) [![Crayola Crayons 16 Color Peggable [Set of 4]](https://m.media-amazon.com/images/I/51auyLp-gmL.jpg)**Crayola Crayons 16 Color Peggable \[Set of 4\]**Crayola**$7.55**3.8★**▲ 171%**](https://www.amazon.com/dp/B00T06OGQ4) [![Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+](https://m.media-amazon.com/images/I/51rwsINhgvL.jpg)**Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+**Crayola**$22.72**4.8★**▲ 60%**](https://www.amazon.com/dp/B00Y4QBJAQ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — +35.5% search growth over the last 90 days.

3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“Great value”*

**Color**16%

*“The colors are bright”*

**Quality-Overall**14%

*“Great crayola quality”*

**Size-Overall**12%

*“Just the right size”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Ease Of Use**5%

*“Easy to use”*

**Durability**4%

*“theyve held up surprisingly well so far”*

**Grip**4%

*“Easier to grip”*

**Fun/Entertainment Experience**4%

*“fun for kids of all ages”*

**Gifting Purpose**2%

*“Gift item”*

### **What buyers complain about **

**Color**21%

*“Colors don't show up”*

**Size-Overall**21%

*“Size confusion”*

**Durability**16%

*“They break easily”*

**Product Condition**8%

*“looked like they had been used”*

**Advertised Vs Actual Product**8%

*“You do not get what is advertised”*

**Quality-Overall**6%

*“Not the best”*

**Strength**4%

*“break easily”*

**Thickness**4%

*“I thought these would be thicker. not jumbo”*

**Ethical Trade/Fair Trade**3%

*“Received one box not three not sure if its a scam or a mistake just not worth the aggravation”*

**Storage Capacity**1%

*“Poor Box/Storage Design”*

### **Top return reasons **

**Size-Overall**33%

**Value For Money**32%

**Advertised Vs Actual Product**12%

**Product Condition**7%

**Defective Material/Parts**6%

**Color**2%

**Gifting Purpose**2%

**Thickness**2%

**Quality-Overall**1%

**Smell**1%