---
title: "craft paper — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/craft-paper"
last_updated: "2026-07-14T05:59:01.692Z"
locale: en
meta:
  description: "craft paper shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "craft paper shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "craft paper — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **craft paper**

**Worth a look**

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 20Conversion 38Competition 96Returns 92Price range 55Avg price 57Brand share 96Review moat 57Quality gap 24

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****28%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$601K**

$601K/yr · 1.5M searches

**Review moat**

**Good****1,200.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.90–$29.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**89 **▲rising

**Sellers**

**144**

**Top-5 brand share**

**28%**

**Open market**

**68%**

- MIATTCLD8% - PH PERKHOMY7% - iKammo7% - Neenah4% - Fabllewavi3% - Vanhench3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$6K2%$12K3%$18K4%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 150 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)](https://m.media-amazon.com/images/I/51CJr0dAaZL.jpg)**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2![Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)](https://m.media-amazon.com/images/I/5140gOuxn1L.jpg)**Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)**MIATTCLD**$13.76**4.8★76 rev](https://www.amazon.com/dp/B0FDGN6YZV) [3![PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB](https://m.media-amazon.com/images/I/41Sf-YEnE+L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [4![24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects](https://m.media-amazon.com/images/I/51z8oUk1KVL.jpg)**24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects**Lily Craft**$5.69**4.6★313 rev](https://www.amazon.com/dp/B09PR52YJ6) [5![Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB](https://m.media-amazon.com/images/I/31i9+BVpDCL.jpg)**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling](https://m.media-amazon.com/images/I/616F-jczJ9L.jpg)**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**32 rev3mo ago](https://www.amazon.com/dp/B0GL8LZ99K) [![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [![25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/41mJyTIOxgL.jpg)**25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**wingpaper**$6.90**21 rev3mo ago](https://www.amazon.com/dp/B0GVJVG2MY) [![MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)](https://m.media-amazon.com/images/I/51Kq2ur2jZL.jpg)**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**13 rev3mo ago](https://www.amazon.com/dp/B0GSFYZ8GY) [![1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)](https://m.media-amazon.com/images/I/51UKV6OiMNL.jpg)**1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)**Colabrili**$13.59**21 rev4mo ago](https://www.amazon.com/dp/B0GS5NNV28)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Diuhofart 12x12 Scrapbook Paper Pad - 24 Sheets Double-Sided Pastel Wildflower Paper - Dainty Daisy & Lavender Patterns for Spring Layouts Easter Crafts & Romantic Journals](https://m.media-amazon.com/images/I/61puoyavdRL.jpg)**Diuhofart 12x12 Scrapbook Paper Pad - 24 Sheets Double-Sided Pastel Wildflower Paper - Dainty Daisy & Lavender Patterns for Spring Layouts Easter Crafts & Romantic Journals**Diuhofart**$11.65**4.3★**▲ 320%**](https://www.amazon.com/dp/B0GKT2QPW8) [![25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/41mJyTIOxgL.jpg)**25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**wingpaper**$6.90**4.8★**▲ 311%**](https://www.amazon.com/dp/B0GVJVG2MY) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 300%**](https://www.amazon.com/dp/B0GMRB8ZFW) [![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GVJWYVPQ) [![BESARME 60 Sheets Scrapbook Paper 5.58.3in Double Sided Floral Craft Paper for DIY Scrapbook](https://m.media-amazon.com/images/I/513NjELC3yL.jpg)**BESARME 60 Sheets Scrapbook Paper 5.58.3in Double Sided Floral Craft Paper for DIY Scrapbook**BESARME**$7.95**4.9★**▲ 300%**](https://www.amazon.com/dp/B0GS29HP3M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Great quality affordable”*

**Paper Quality**13%

*“Beautiful Paper”*

**Color**11%

*“Beautiful Colors”*

**Value For Money**7%

*“Best value”*

**Ease Of Use**7%

*“Easy to use”*

**Adhesion/Stickiness**7%

*“Sticks well”*

**Advertised Vs Actual Product**5%

*“Gets the job done”*

**Design-Overall**3%

*“Beautiful design”*

**Thickness**3%

*“It was thick enough to make birthday cards with”*

**Size-Overall**2%

*“Amazing size”*

### **What buyers complain about **

**Thickness**14%

*“Not as thick as I would have liked”*

**Adhesion/Stickiness**13%

*“bad adhesive”*

**Size-Overall**11%

*“Super small”*

**Paper Quality**6%

*“Small and paper quality is thin”*

**Quality-Overall**5%

*“Low quality”*

**Durability**5%

*“Break so easily”*

**Value For Money**5%

*“little bit expensive though for what it is”*

**Color**4%

*“colors are dull”*

**Advertised Vs Actual Product**4%

*“FALSE ADVERTISING”*

**Functionality-Overall**2%

*“Didnt work well”*

### **Top return reasons **

**Size-Overall**42%

**Value For Money**10%

**Adhesion/Stickiness**7%

**Advertised Vs Actual Product**7%

**Color**7%

**Paper Quality**6%

**Thin**3%

**Functionality-Overall**2%

**Thickness**2%

**Display Colors**2%