---
title: "construction paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/construction-paper"
last_updated: "2026-07-13T23:57:39.509Z"
locale: en
meta:
  description: "construction paper shows a $6.4M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list."
  "og:description": "construction paper shows a $6.4M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list."
  "og:title": "construction paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **construction paper**

**Worth a look**

Shows a $6.4M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list.

Market size 99Growth 16Conversion 96Competition 23Returns 97Price range 83Avg price 84Brand share 24Review moat 37Quality gap 18

**Market size**

**Incredible****$6.4M**

$6.4M/yr · 2.7M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.66**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$2.90–$81.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,766.46**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**66**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- Crayola44% - Prang18% - Colorations12% - Tru-Ray10% - TUXIYA6% - Alitte4% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$964K30%$1.9M45%$2.9M60%$3.9M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper](https://m.media-amazon.com/images/I/41DV9rQyUpL.jpg)**Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper**Crayola**$13.08**4.8★9,277 rev](https://www.amazon.com/dp/B00MJ8JSFE) [2![Prang (Formerly SunWorks) Construction Paper 10 Assorted Colors 12 x 18 50 Sheets](https://m.media-amazon.com/images/I/41QrH9gn1oL.jpg)**Prang (Formerly SunWorks) Construction Paper 10 Assorted Colors 12 x 18 50 Sheets**Prang**$2.90**4.7★6,843 rev](https://www.amazon.com/dp/B0009IR3UI) [3![Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/51jl8+ScGeL.jpg)**Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets**Tru-Ray**$5.70**4.8★14,193 rev](https://www.amazon.com/dp/B007OCF0C0) [4![Colorations Lightweight Construction Paper Value Pack 10 Colors 300 Sheets with Bonus Stencil Everyday Use Classroom Supplies Daycare Supplies Pre-School at Home use](https://m.media-amazon.com/images/I/41nu+iQcQvL.jpg)**Colorations Lightweight Construction Paper Value Pack 10 Colors 300 Sheets with Bonus Stencil Everyday Use Classroom Supplies Daycare Supplies Pre-School at Home use**Colorations**$12.62**4.6★645 rev](https://www.amazon.com/dp/B0BQVZN7PS) [5![Prang (Formerly Art Street) Lightweight Construction Paper 8 Assorted Colors 9 x 12 96 Sheets](https://m.media-amazon.com/images/I/419Kj8sVaIL.jpg)**Prang (Formerly Art Street) Lightweight Construction Paper 8 Assorted Colors 9 x 12 96 Sheets**Prang**$4.58**4.7★439 rev](https://www.amazon.com/dp/B003PJADV4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations](https://m.media-amazon.com/images/I/51tkd3rxA5L.jpg)**Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations**Nidkoud**$17.66**81 rev6mo ago](https://www.amazon.com/dp/B0G2LYNCLV) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**184 rev10mo ago](https://www.amazon.com/dp/B0FQ5PDG8Y) [![Alitte Construction Paper Assorted Colors - (600 Sheets 9x12) Craft Paper 10 Bright Colors - Bulk Pack Arts & Crafts Projects - Colored Paper for Preschool Home and Classroom Supplies](https://m.media-amazon.com/images/I/51NkiIiYc1L.jpg)**Alitte Construction Paper Assorted Colors - (600 Sheets 9x12) Craft Paper 10 Bright Colors - Bulk Pack Arts & Crafts Projects - Colored Paper for Preschool Home and Classroom Supplies**Alitte**$36.16**191 rev2y ago](https://www.amazon.com/dp/B0CVSD35FN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations](https://m.media-amazon.com/images/I/51tkd3rxA5L.jpg)**Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations**Nidkoud**$17.66**5.0★**▲ 179%**](https://www.amazon.com/dp/B0G2LYNCLV) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**4.7★**▲ 111%**](https://www.amazon.com/dp/B0FQ5PDG8Y) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FMJC32WM) [![Colorations Construction Paper Classroom Art Supplies 9 x 12 Craft Paper 2200 Sheet Pack Heavyweight Construction Paper Bulk Packs Assorted Colors Drawing Coloring Painting School Supplies](https://m.media-amazon.com/images/I/31NYvEA9UbL.jpg)**Colorations Construction Paper Classroom Art Supplies 9 x 12 Craft Paper 2200 Sheet Pack Heavyweight Construction Paper Bulk Packs Assorted Colors Drawing Coloring Painting School Supplies**Colorations**$81.75**4.7★**▲ 29%**](https://www.amazon.com/dp/B07RPBV5QV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

90K70KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“true to color”*

**Quality-Overall**17%

*“Good quality and vibrant colors”*

**Value For Money**11%

*“Best value”*

**Paper Quality**8%

*“Excellent paper”*

**Advertised Vs Actual Product**6%

*“As described”*

**Thickness**6%

*“The cardstock is nice and thick”*

**Ease Of Use**3%

*“easy to use”*

**Durability**2%

*“Vibrant and durable”*

**Size-Overall**2%

*“Great Size and great price”*

**Paper Brightness**2%

*“The colors are bright and vibrant, and the paper feels sturdy and good quality”*

### **What buyers complain about **

**Thickness**24%

*“Thin Paper”*

**Color**15%

*“Colors gone wrong”*

**Paper Quality**6%

*“Poor quality constr paper”*

**Size-Overall**5%

*“theyre not A4 size”*

**Value For Money**3%

*“cheaper”*

**Advertised Vs Actual Product**3%

*“Not As Advertised”*

**Quality-Overall**3%

*“Not the best”*

**Display-Overall**2%

*“not for display”*

**Wrinkles**2%

*“wrinkles up when using glue”*

**Display Colors**2%

*“not as you would think _ Each 10 colors are organized in small 2-3 pages - It took me forever to separate the colors”*

### **Top return reasons **

**Size-Overall**36%

**Value For Money**15%

**Color**12%

**Paper Quality**11%

**Advertised Vs Actual Product**7%

**Material Quality**3%

**Thin**3%

**Display Colors**3%

**Thickness**2%

**Quality-Overall**1%