---
title: "concrete dye — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T02:41:11.155Z"
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  description: "concrete dye shows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list."
  "og:description": "concrete dye shows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list."
  "og:title": "concrete dye — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **concrete dye**

**Worth a look**

Shows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 80Conversion 30Competition 45Returns 86Price range 84Avg price 75Brand share 39Review moat 71Quality gap 65

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$8.19–$56.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+71.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$15.09**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****677.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$80K**

$80K/yr · 221K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**82%**

**Open market**

**15%**

- Quikrete40% - GOODTAKE18% - Sakrete9% - OOTDART8% - Rock N Soil7% - ninesung4% - Open — no brand owns it (8 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Quikrete Concrete Colorant Bottle Terracotta 10 oz](https://m.media-amazon.com/images/I/41n3IaQ8FSL.jpg)**Quikrete Concrete Colorant Bottle Terracotta 10 oz**Quikrete**$9.75**4.6★328 rev](https://www.amazon.com/dp/B002YGUT7C) [2![Quikrete Charcoal 10 Oz. Liquid Cement Color - 1 Each](https://m.media-amazon.com/images/I/41htdfZ8-kL.jpg)**Quikrete Charcoal 10 Oz. Liquid Cement Color - 1 Each**Quikrete**$9.86**4.5★514 rev](https://www.amazon.com/dp/B000H5Q3KE) [3![OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black](https://m.media-amazon.com/images/I/51jTSo+fx8L.jpg)**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**4.5★13 rev](https://www.amazon.com/dp/B0FGNNTZB2) [4![Sakrete Cement Color (10 Ounce) (Buff)](https://m.media-amazon.com/images/I/5165bmA3o9L.jpg)**Sakrete Cement Color (10 Ounce) (Buff)**Sakrete**$9.33**4.3★129 rev](https://www.amazon.com/dp/B08P2C2CG4) [5![GOODTAKE Concrete Pigment Black Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Concrete Cement Mortar Grout Plaster Tile Terracotta Colorant Paint (Black 4 oz)](https://m.media-amazon.com/images/I/51MOswb4XgL.jpg)**GOODTAKE Concrete Pigment Black Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Concrete Cement Mortar Grout Plaster Tile Terracotta Colorant Paint (Black 4 oz)**GOODTAKE**$8.80**4.4★185 rev](https://www.amazon.com/dp/B099K1QC24)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant](https://m.media-amazon.com/images/I/41tYm9ehI9L.jpg)**8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant**AOSWTLIF**$8.78**40 rev10mo ago](https://www.amazon.com/dp/B0FP4ZZRB6) [![GOODTAKE Liquid Cement Color | Concrete & Cement Dye Colorant | 3.5 oz (100 ml) | Water-Based | Concentrate | Dye Tint Pigment | Odorless & Non-Toxic |for Mortar Grout Gypsum (Green 3.5 oz)](https://m.media-amazon.com/images/I/516i7+0S8IL.jpg)**GOODTAKE Liquid Cement Color | Concrete & Cement Dye Colorant | 3.5 oz (100 ml) | Water-Based | Concentrate | Dye Tint Pigment | Odorless & Non-Toxic |for Mortar Grout Gypsum (Green 3.5 oz)**GOODTAKE**$12.81**18 rev12mo ago](https://www.amazon.com/dp/B0FHH5G57Q) [![OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black](https://m.media-amazon.com/images/I/51jTSo+fx8L.jpg)**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**13 rev1y ago](https://www.amazon.com/dp/B0FGNNTZB2) [![White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g](https://m.media-amazon.com/images/I/51q9aUFATtL.jpg)**White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g**Rock N Soil**$13.90**360 rev1y ago](https://www.amazon.com/dp/B0FGK22HFR) [![Concrete Cement Pigment-200g 4 colors 50g/2oz/Bottle of Black blue and yellow Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Brick Tile Clay Lime Mortar Grout Plaster Paint Bath Bombs(BlackRedblue and yellow 0.33lb)](https://m.media-amazon.com/images/I/51uaIPCIInL.jpg)**Concrete Cement Pigment-200g 4 colors 50g/2oz/Bottle of Black blue and yellow Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Brick Tile Clay Lime Mortar Grout Plaster Paint Bath Bombs(BlackRedblue and yellow 0.33lb)**always bright**$8.19**24 rev1y ago](https://www.amazon.com/dp/B0FFMVCFN5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant](https://m.media-amazon.com/images/I/41tYm9ehI9L.jpg)**8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant**AOSWTLIF**$8.78**4.7★**▲ 120%**](https://www.amazon.com/dp/B0FP4ZZRB6) [![terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)](https://m.media-amazon.com/images/I/61lwSgpxSkL.jpg)**terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)**terrachrom**$12.72**4.5★**▲ 67%**](https://www.amazon.com/dp/B0CYLY54YQ) [![OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black](https://m.media-amazon.com/images/I/51jTSo+fx8L.jpg)**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**4.5★**▲ 61%**](https://www.amazon.com/dp/B0FGNNTZB2) [![ninesung 5 Beautiful Concrete Color Pigment Iron Oxide Powder - Concrete Dye for Cement Artistic Painting Clay Lime Plaster Paint](https://m.media-amazon.com/images/I/51MtS84OlTL.jpg)**ninesung 5 Beautiful Concrete Color Pigment Iron Oxide Powder - Concrete Dye for Cement Artistic Painting Clay Lime Plaster Paint**ninesung**$29.08**4.2★**▲ 33%**](https://www.amazon.com/dp/B0CRP2577J) [![GOODTAKE Liquid Cement Color | Concrete & Cement Dye Colorant | 3.5 oz (100 ml) | Water-Based | Concentrate | Dye Tint Pigment | Odorless & Non-Toxic |for Mortar Grout Gypsum (Green 3.5 oz)](https://m.media-amazon.com/images/I/516i7+0S8IL.jpg)**GOODTAKE Liquid Cement Color | Concrete & Cement Dye Colorant | 3.5 oz (100 ml) | Water-Based | Concentrate | Dye Tint Pigment | Odorless & Non-Toxic |for Mortar Grout Gypsum (Green 3.5 oz)**GOODTAKE**$12.81**3.3★**▲ 31%**](https://www.amazon.com/dp/B0FHH5G57Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.

6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**48%

*“Beautiful colors”*

**Quality-Overall**15%

*“Beautiful variety”*

**Value For Money**7%

*“Well worth it”*

**Advertised Vs Actual Product**4%

*“As described”*

**Ease Of Use**4%

*“Easy to use”*

**Paint Quality**4%

*“Works great as washable paint for kids”*

**Efficiency**2%

*“Works great”*

**Brightness/Shine/Glow**1%

*“The brightness is great”*

**Fun/Entertainment Experience**1%

*“so much fun”*

**Durability**1%

*“holds up very well”*

### **What buyers complain about **

**Color**50%

*“color faded away in less than a year”*

**Paint Quality**8%

*“Not for paint”*

**Quality-Overall**4%

*“Low quality”*

**Product Condition**4%

*“Received used product”*

**Ease Of Cleaning**3%

*“This arrived a complete mess”*

**Leak-Proof**3%

*“Item had sparkles leaking everywhere”*

**Size-Overall**3%

*“Small quantities,”*

**Advertised Vs Actual Product**3%

*“The photo in the product description shows a heaping amount”*

**Ease Of Use**2%

*“hard to darken”*

**Moist/Dry**1%

*“Makes the slime dry out quick”*

### **Top return reasons **

**Color**46%

**Advertised Vs Actual Product**11%

**Value For Money**7%

**Functionality-Overall**7%

**Leak-Proof**4%

**Size-Overall**3%

**Material Quality**2%

**Display Colors**2%

**Compatibility-Overall**2%

**Product Condition**2%