---
title: "compressed charcoal — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/compressed-charcoal"
last_updated: "2026-07-14T00:01:25.080Z"
locale: en
meta:
  description: "soft demand (-31.1% this quarter) — compressed charcoal doesn't clear our bar today."
  "og:description": "soft demand (-31.1% this quarter) — compressed charcoal doesn't clear our bar today."
  "og:title": "compressed charcoal — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **compressed charcoal**

**Skip it**

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 9Conversion 77Competition 33Returns 96Price range 81Avg price 59Brand share 28Review moat 73Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.44–$60.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****580.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.02**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$62K**

$62K/yr · 62K searches

**Growth**

**Bad****-31.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**87**

**Top-5 brand share**

**88%**

**Open market**

**10%**

- GENERAL'S62% - PANDAFLY15% - XQIGI6% - Aenir3% - KALOUR2% - Pacific Arc2% - Open — no brand owns it (7 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![General Pencil Gen15 Charcoal Kit Multicolor (GEN15)](https://m.media-amazon.com/images/I/51eaHNTpH2L.jpg)**General Pencil Gen15 Charcoal Kit Multicolor (GEN15)**GENERAL'S**$16.13**4.7★817 rev](https://www.amazon.com/dp/B000AMPCNS) [2![PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/518qKIuzFnL.jpg)**PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists**PANDAFLY**$7.26**4.7★584 rev](https://www.amazon.com/dp/B0CKBS77DB) [3![General Pencil 138504 Charcoal Pencil Kit-5 Pieces](https://m.media-amazon.com/images/I/41pv-+tksfL.jpg)**General Pencil 138504 Charcoal Pencil Kit-5 Pieces**GENERAL'S**$8.94**4.6★29 rev](https://www.amazon.com/dp/B0BRNVX3JD) [4![General Pencil 957ABP Compressed Charcoal Sticks 4/Pkg-Black - Soft Assorted](https://m.media-amazon.com/images/I/51YM19BtmFL.jpg)**General Pencil 957ABP Compressed Charcoal Sticks 4/Pkg-Black - Soft Assorted**GENERAL'S**$6.54**4.6★1,698 rev](https://www.amazon.com/dp/B000VXONF4) [5![General Charcoal Pencil 557-6B Box of 12](https://m.media-amazon.com/images/I/31ELGFNPpnL.jpg)**General Charcoal Pencil 557-6B Box of 12**GENERAL'S**$19.83**4.6★166 rev](https://www.amazon.com/dp/B0049IV2J2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults](https://m.media-amazon.com/images/I/51hIAQcBoCL.jpg)**Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults**Aenir**$8.90**73 rev1y ago](https://www.amazon.com/dp/B0F3P7CJQH) [![KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults](https://m.media-amazon.com/images/I/51yn4g0JYNL.jpg)**KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults**KALOUR**$9.37**174 rev1y ago](https://www.amazon.com/dp/B0DK51VYCQ) [![XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists](https://m.media-amazon.com/images/I/41C22s7hxhL.jpg)**XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists**XQIGI**$6.88**76 rev1y ago](https://www.amazon.com/dp/B0DBVGQ1G6) [![Dlicoda 24 Pcs Compressed Charcoal Sticks with Soft Medium Hard and White Charcoal Square Vine Charcoal Stick Kit for Drawing Sketching and Shading Art Supplies for Artists Beginners](https://m.media-amazon.com/images/I/41oDYKVzy8L.jpg)**Dlicoda 24 Pcs Compressed Charcoal Sticks with Soft Medium Hard and White Charcoal Square Vine Charcoal Stick Kit for Drawing Sketching and Shading Art Supplies for Artists Beginners**Dlicoda**$15.14**176 rev2y ago](https://www.amazon.com/dp/B0CKXRJPPL) [![PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/518qKIuzFnL.jpg)**PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists**PANDAFLY**$7.26**584 rev2y ago](https://www.amazon.com/dp/B0CKBS77DB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![General 33-Piece Classic Charcoal Drawing Set](https://m.media-amazon.com/images/I/51jsuz4OmkL.jpg)**General 33-Piece Classic Charcoal Drawing Set**FACTIS**$60.91**4.6★**▲ 309%**](https://www.amazon.com/dp/B000ZSUH2S) [![Winsor & Newton Studio Collection 6 Count Charcoal Pencils](https://m.media-amazon.com/images/I/41I3tDQXv9L.jpg)**Winsor & Newton Studio Collection 6 Count Charcoal Pencils**Winsor & Newton**$8.89**4.7★**▲ 135%**](https://www.amazon.com/dp/B08MFWBCKT) [![General Pencil 138504 Charcoal Pencil Kit-5 Pieces](https://m.media-amazon.com/images/I/41pv-+tksfL.jpg)**General Pencil 138504 Charcoal Pencil Kit-5 Pieces**GENERAL'S**$8.94**4.6★**▲ 118%**](https://www.amazon.com/dp/B0BRNVX3JD) [![Compressed Charcoal Sticks 4/Pkg-White - 2B 4B & 6B3](https://m.media-amazon.com/images/I/51BXTV4NWML.jpg)**Compressed Charcoal Sticks 4/Pkg-White - 2B 4B & 6B3**GENERAL'S**$8.36**3.8★**▲ 114%**](https://www.amazon.com/dp/B004C63S1Q) [![General Charcoal Pencil 557-6B Box of 12](https://m.media-amazon.com/images/I/31ELGFNPpnL.jpg)**General Charcoal Pencil 557-6B Box of 12**GENERAL'S**$19.83**4.6★**▲ 89%**](https://www.amazon.com/dp/B0049IV2J2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.

3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“the charcoal is good quality”*

**Drawing Experience**17%

*“Work great for my drawing and painting”*

**Durability**11%

*“do not break easily”*

**Value For Money**11%

*“Good deal”*

**Ease Of Use**8%

*“Got some decent usage”*

**Soft Feel**8%

*“They feel smooth”*

**Advertised Vs Actual Product**7%

*“Does the job”*

**Color**5%

*“The color is exactly what it is”*

**Material Quality**4%

*“A good choice for those who love the silky feel of quality charcoal”*

**Residue**3%

*“No residue”*

### **What buyers complain about **

**Ease Of Use**22%

*“hard to use”*

**Advertised Vs Actual Product**17%

*“Not as listed on package”*

**Paper Quality**17%

*“made an O to small so you can see the residue on the paper”*

**Defective Material/Parts**17%

*“2 of the grey charcoal came broken”*

**Color**14%

*“Its not black enough for compressed charcoal”*

**Thickness**8%

*“a bit thicker”*

**Quality-Overall**6%

*“Poor quality”*

### **Top return reasons **

**Defective Material/Parts**46%

**Value For Money**16%

**Advertised Vs Actual Product**4%

**Certifications**4%

**Functionality-Overall**3%

**Size-Overall**3%

**Sharpness**3%

**Display Colors**3%

**Color**3%

**Material Quality**2%