---
title: "coloring — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring"
last_updated: "2026-07-14T02:37:35.881Z"
locale: en
meta:
  description: "coloring shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "coloring shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "coloring — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coloring**

**Worth a look**

Shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 16Conversion 44Competition 65Returns 96Price range 57Avg price 55Brand share 53Review moat 28Quality gap 24

**Market size**

**Incredible****$6.4M**

$6.4M/yr · 14.4M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.12–$28.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.62**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,681.51**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**33**

**Top-5 brand share**

**74%**

**Open market**

**23%**

- ZICOTO46% - Kalysky9% - VYRANA9% - apolyone5% - Jekohor4% - Crayola4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$319K10%$639K15%$958K20%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages](https://m.media-amazon.com/images/I/61RXUHP1GRL.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages**ZICOTO**$10.93**4.7★760 rev](https://www.amazon.com/dp/B0DZY2V81Z) [2![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women & Best Friends](https://m.media-amazon.com/images/I/61-jKy0fmNL.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women & Best Friends**ZICOTO**$10.46**4.7★1,361 rev](https://www.amazon.com/dp/B0DNK9H45K) [3![Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety](https://m.media-amazon.com/images/I/61h3Z2h+Z+L.jpg)**Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety**Kalysky**$15.45**4.6★3,234 rev](https://www.amazon.com/dp/B0BTM7KBXC) [4![Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries](https://m.media-amazon.com/images/I/61rhGRI+zfL.jpg)**Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.71**4.5★710 rev](https://www.amazon.com/dp/B0FNRCDFMJ) [5![Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers](https://m.media-amazon.com/images/I/51d2oPNxaHL.jpg)**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries](https://m.media-amazon.com/images/I/512BtKaqYYL.jpg)**Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.42**710 rev7mo ago](https://www.amazon.com/dp/B0FY5X862F) [![Natural Adult Coloring Book for Women with Spiral Binding Beginner Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51nxx-1-A4L.jpg)**Natural Adult Coloring Book for Women with Spiral Binding Beginner Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.76**89 rev8mo ago](https://www.amazon.com/dp/B0G1M3SM3T) [![Adult Coloring Book for Mindfulness & Anxiety Relief: Coloring Books for Adults Relaxation with Motivational Quotes Stress Relieving Nature Designs](https://m.media-amazon.com/images/I/51JVJY+7bHL.jpg)**Adult Coloring Book for Mindfulness & Anxiety Relief: Coloring Books for Adults Relaxation with Motivational Quotes Stress Relieving Nature Designs**SUNEE**$7.63**132 rev10mo ago](https://www.amazon.com/dp/B0FQJLBR84) [![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women](https://m.media-amazon.com/images/I/51UwAyDQn-L.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**300 rev10mo ago](https://www.amazon.com/dp/B0FPQRPHR6) [![Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries](https://m.media-amazon.com/images/I/61rhGRI+zfL.jpg)**Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.71**710 rev10mo ago](https://www.amazon.com/dp/B0FNRCDFMJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries](https://m.media-amazon.com/images/I/512BtKaqYYL.jpg)**Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.42**4.5★**▲ 324%**](https://www.amazon.com/dp/B0FY5X862F) [![Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries](https://m.media-amazon.com/images/I/61rhGRI+zfL.jpg)**Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.71**4.5★**▲ 204%**](https://www.amazon.com/dp/B0FNRCDFMJ) [![Natural Adult Coloring Book for Women with Spiral Binding Beginner Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51nxx-1-A4L.jpg)**Natural Adult Coloring Book for Women with Spiral Binding Beginner Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.76**4.4★**▲ 191%**](https://www.amazon.com/dp/B0G1M3SM3T) [![Premium Mandala Coloring Book for Adults 50 Stress Relief Designs 180gsm Thick Bleed-Proof Paper Spiral Bound Lay-Flat Perforated Frameable Art Relaxation Gifts for Women Anxiety Relief](https://m.media-amazon.com/images/I/61u+7snJbxL.jpg)**Premium Mandala Coloring Book for Adults 50 Stress Relief Designs 180gsm Thick Bleed-Proof Paper Spiral Bound Lay-Flat Perforated Frameable Art Relaxation Gifts for Women Anxiety Relief**RYVE**$16.38**4.7★**▲ 135%**](https://www.amazon.com/dp/B0CWTXM43Z) [![Adult Coloring Book for Mindfulness & Anxiety Relief: Coloring Books for Adults Relaxation with Motivational Quotes Stress Relieving Nature Designs](https://m.media-amazon.com/images/I/51JVJY+7bHL.jpg)**Adult Coloring Book for Mindfulness & Anxiety Relief: Coloring Books for Adults Relaxation with Motivational Quotes Stress Relieving Nature Designs**SUNEE**$7.63**4.6★**▲ 119%**](https://www.amazon.com/dp/B0FQJLBR84)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

600K400KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 18.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**38%

*“Awesome color”*

**Quality-Overall**13%

*“Good quality set”*

**Fun/Entertainment Experience**8%

*“Awesome fun”*

**Value For Money**7%

*“cheap price”*

**Gifting Purpose**4%

*“Fun gift”*

**Design-Overall**3%

*“Great craftsmanship”*

**Size-Overall**3%

*“perfect size for presents”*

**Advertised Vs Actual Product**2%

*“As described”*

**Ease Of Use**2%

*“They are easy to open”*

**Pen/Pencil Quality**2%

*“Great set of markers”*

### **What buyers complain about **

**Color**24%

*“colors dont match”*

**Size-Overall**9%

*“size is not what I expected”*

**Quality-Overall**9%

*“its quality is dull”*

**Durability**4%

*“Break easily”*

**Display Colors**3%

*“disappointing the colors are so far off”*

**Print Quality**3%

*“some spelling issues”*

**Value For Money**3%

*“Absolutely not worth the price”*

**Advertised Vs Actual Product**2%

*“they are not what they appear”*

**Thickness**2%

*“The pages are thick”*

**Strength**2%

*“A bit chalky”*

### **Top return reasons **

**Color**19%

**Size-Overall**18%

**Advertised Vs Actual Product**13%

**Value For Money**8%

**Quality-Overall**7%

**Display Colors**6%

**Functionality-Overall**3%

**Design-Overall**3%

**Product Condition**2%

**Ink Refill**2%