---
title: "coloring set — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring-set"
last_updated: "2026-07-14T02:38:05.165Z"
locale: en
meta:
  description: "coloring set shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "coloring set shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "coloring set — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coloring set**

**Worth a look**

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 65Growth 17Conversion 36Competition 72Returns 96Price range 41Avg price 95Brand share 74Review moat 24Quality gap 16

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$625K**

$625K/yr · 828K searches

**Price range**

**Okay****$6.25–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,019.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▲rising

**Sellers**

**68**

**Top-5 brand share**

**60%**

**Open market**

**35%**

- PRINA25% - Crayola13% - Caliart12% - PANDAFLY6% - iBayam5% - HIFORNY5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$25K8%$50K12%$75K16%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner](https://m.media-amazon.com/images/I/51PltDP2WiS.jpg)**Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**PRINA**$26.26**4.8★6,696 rev](https://www.amazon.com/dp/B092Z1PYCD) [2![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★3,884 rev](https://www.amazon.com/dp/B0B7N2Q1NQ) [3![Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending](https://m.media-amazon.com/images/I/51vZNdWo7nS.jpg)**Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending**PRINA**$17.37**4.8★3,907 rev](https://www.amazon.com/dp/B092M2FXB8) [4![PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners](https://m.media-amazon.com/images/I/51avrNK95gL.jpg)**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH) [5![PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids](https://m.media-amazon.com/images/I/51ULoV6SCAL.jpg)**PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids**PRINA**$24.61**4.8★1,026 rev](https://www.amazon.com/dp/B0CRV789HC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist](https://m.media-amazon.com/images/I/51cS035wLYL.jpg)**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**250 rev9mo ago](https://www.amazon.com/dp/B0FNCWCPSL) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**991 rev9mo ago](https://www.amazon.com/dp/B0FRS84KT9) [![HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners](https://m.media-amazon.com/images/I/51ulK9HxsxL.jpg)**HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$30.55**319 rev11mo ago](https://www.amazon.com/dp/B0FDWC79BM) [![HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners](https://m.media-amazon.com/images/I/51g7dBCo27L.jpg)**HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$15.58**396 rev11mo ago](https://www.amazon.com/dp/B0FDQF53MQ) [![Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils](https://m.media-amazon.com/images/I/51kuHi6LWKL.jpg)**Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils**Duyabe**$27.46**111 rev11mo ago](https://www.amazon.com/dp/B0FKHHGVDX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner](https://m.media-amazon.com/images/I/51DIW2FegzL.jpg)**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**5.0★**▲ 590%**](https://www.amazon.com/dp/B0FBVWW1HN) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**4.3★**▲ 518%**](https://www.amazon.com/dp/B0FRS84KT9) [![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)**Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ \[Amazon Exclusive\]**Crayola**$25.15**4.8★**▲ 300%**](https://www.amazon.com/dp/B0FCHNHX17) [![Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist](https://m.media-amazon.com/images/I/51cS035wLYL.jpg)**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**4.7★**▲ 242%**](https://www.amazon.com/dp/B0FNCWCPSL) [![Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case](https://m.media-amazon.com/images/I/51oAvWrYg2L.jpg)**Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case**Nicpro**$12.97**4.7★**▲ 238%**](https://www.amazon.com/dp/B0C3R6S4SL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

150K100KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good quality set”*

**Color**13%

*“Amazing colors”*

**Value For Money**10%

*“Great deal”*

**Drawing Experience**10%

*“Good quality drawing pad”*

**Fun/Entertainment Experience**8%

*“Fun for toddlers”*

**Gifting Purpose**5%

*“Great for a gift”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**4%

*“easy to carry”*

**Pen/Pencil Quality**3%

*“Quality pencils”*

**Design-Overall**2%

*“She loves how it looks”*

### **What buyers complain about **

**Quality-Overall**10%

*“the quality seemed a bit cheap”*

**Durability**7%

*“Broken”*

**Color**5%

*“the color options could be better”*

**Strength**4%

*“FLIMSY”*

**Ease Of Cleaning**4%

*“Compulsive Cleaners Beware”*

**Size-Overall**4%

*“It's a little small”*

**Functionality-Overall**4%

*“Didnt work”*

**Value For Money**4%

*“$12 for this. Not worth it”*

**Advertised Vs Actual Product**3%

*“Misleading”*

**Sharpness**3%

*“Does not sharpen good”*

### **Top return reasons **

**Size-Overall**15%

**Value For Money**12%

**Defective Material/Parts**8%

**Quality-Overall**8%

**Advertised Vs Actual Product**8%

**Color**7%

**Scratch Resistance**6%

**Functionality-Overall**5%

**Product Condition**4%

**Gifting Purpose**4%