---
title: "coloring roll — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring-roll"
last_updated: "2026-07-14T03:41:32.832Z"
locale: en
meta:
  description: "a small market ($55K/yr) — coloring roll doesn't clear our bar today."
  "og:description": "a small market ($55K/yr) — coloring roll doesn't clear our bar today."
  "og:title": "coloring roll — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coloring roll**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 20Conversion 68Competition 64Returns 82Price range 34Avg price 39Brand share 73Review moat 71Quality gap 30

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****651**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.72**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.01–$19.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$55K**

$55K/yr · 84K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**61%**

**Open market**

**32%**

- Prudiut26% - fuceury12% - Flamax8% - Gatherfun7% - XEFINAL7% - RUGLAMZHIP7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)](https://m.media-amazon.com/images/I/51dpXiUxPiL.jpg)**Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)**Prudiut**$9.03**4.6★135 rev](https://www.amazon.com/dp/B0FCFX3ND1) [2![10 Pieces Children Drawing Roll 1239 inches Coloring Paper Roll](https://m.media-amazon.com/images/I/61McNtVKRoL.jpg)**10 Pieces Children Drawing Roll 1239 inches Coloring Paper Roll**fuceury**$9.98**4.5★199 rev](https://www.amazon.com/dp/B0BPKN6WC4) [3![Drawing Roll Paper 2 Rolls Childrens Coloring Paper Rolls Sticky Paper DIY Painting Drawing Color Painting Gifts 11.8 x 118Sticky Rolls(Dinosaur/Animal)](https://m.media-amazon.com/images/I/51bSp7dCnjL.jpg)**Drawing Roll Paper 2 Rolls Childrens Coloring Paper Rolls Sticky Paper DIY Painting Drawing Color Painting Gifts 11.8 x 118Sticky Rolls(Dinosaur/Animal)**RUGLAMZHIP**$9.10**4.5★237 rev](https://www.amazon.com/dp/B0C961W41P) [4![Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118](https://m.media-amazon.com/images/I/51kil+ykeyL.jpg)**Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118**Prudiut**$10.20**4.6★41 rev](https://www.amazon.com/dp/B0FSKX4FSQ) [5![Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration](https://m.media-amazon.com/images/I/61Mnl6SnpiL.jpg)**Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration**Gatherfun**$9.38**4.8★1,463 rev](https://www.amazon.com/dp/B0CSK26Z9Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls](https://m.media-amazon.com/images/I/61w7Dk+1owL.jpg)**15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls**Nightingale Villa**$9.97**17 rev6mo ago](https://www.amazon.com/dp/B0G6VX7J38) [![15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls](https://m.media-amazon.com/images/I/51SujwjttOL.jpg)**15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls**Nightingale Villa**$10.04**17 rev6mo ago](https://www.amazon.com/dp/B0G6WFKRY5) [![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [![Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118](https://m.media-amazon.com/images/I/51kil+ykeyL.jpg)**Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118**Prudiut**$10.20**41 rev9mo ago](https://www.amazon.com/dp/B0FSKX4FSQ) [![Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)](https://m.media-amazon.com/images/I/51M1IW51UfL.jpg)**Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)**Prudiut**$8.95**135 rev9mo ago](https://www.amazon.com/dp/B0FR9KQRJT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls](https://m.media-amazon.com/images/I/51SujwjttOL.jpg)**15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls**Nightingale Villa**$10.04**4.9★**▲ 371%**](https://www.amazon.com/dp/B0G6WFKRY5) [![15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls](https://m.media-amazon.com/images/I/61w7Dk+1owL.jpg)**15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls**Nightingale Villa**$9.97**4.9★**▲ 307%**](https://www.amazon.com/dp/B0G6VX7J38) [![118 x 15 Giant Sticky Coloring Paper Roll for Kids Ages 4-8 Perforated for Easy Tearing Drawing Rolls DIY Sticky Coloring Paper Roll for Kids Ages 4-8 Space-Themed Drawing Rolls](https://m.media-amazon.com/images/I/61oZ5eVk4yL.jpg)**118 x 15 Giant Sticky Coloring Paper Roll for Kids Ages 4-8 Perforated for Easy Tearing Drawing Rolls DIY Sticky Coloring Paper Roll for Kids Ages 4-8 Space-Themed Drawing Rolls**Flamax**$10.00**4.7★**▲ 226%**](https://www.amazon.com/dp/B0FJDXSV33) [![Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)](https://m.media-amazon.com/images/I/51M1IW51UfL.jpg)**Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)**Prudiut**$8.95**4.6★**▲ 196%**](https://www.amazon.com/dp/B0FR9KQRJT) [![118 x 15 Giant Sticky Coloring Paper Roll for Kids Ages 4-8 Perforated for Easy Tearing Drawing Rolls DIY Sticky Coloring Paper Roll for Kids Ages 4-8 Transportation-Themed Drawing Rolls](https://m.media-amazon.com/images/I/51m6rsfebeL.jpg)**118 x 15 Giant Sticky Coloring Paper Roll for Kids Ages 4-8 Perforated for Easy Tearing Drawing Rolls DIY Sticky Coloring Paper Roll for Kids Ages 4-8 Transportation-Themed Drawing Rolls**Flamax**$10.07**4.7★**▲ 192%**](https://www.amazon.com/dp/B0FJDZXHLH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

4K3KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“This roll is high quality”*

**Color**11%

*“I like how the color looks”*

**Size-Overall**9%

*“Perfect Fit”*

**Ease Of Use**8%

*“Easy to use”*

**Fun/Entertainment Experience**8%

*“Colorful fun”*

**Value For Money**8%

*“Excellent value”*

**Adhesion/Stickiness**7%

*“sticks well”*

**Advertised Vs Actual Product**5%

*“As described”*

**Thickness**4%

*“Nice and thick”*

**Drawing Experience**3%

*“Kids love it for drawing”*

### **What buyers complain about **

**Size-Overall**16%

*“very short”*

**Thickness**12%

*“thinner than I thought”*

**Adhesion/Stickiness**12%

*“Not adhesive”*

**Ease Of Use**9%

*“Hard to use”*

**Quality-Overall**5%

*“Its cheaply made”*

**Material Quality**3%

*“Cheap material”*

**Fun/Entertainment Experience**2%

*“Not exciting for the kids”*

**Smell**2%

*“There is a very strong floral smell that makes this unusable”*

**Paint Quality**2%

*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*

**Advertised Vs Actual Product**1%

*“.Sorry you can't see it well in the picture”*

### **Top return reasons **

**Size-Overall**62%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Dispensing Mechanism**5%

**Wood Quality**3%

**Adhesion/Stickiness**3%

**Thin**3%

**Functionality-Overall**2%

**Defective Material/Parts**1%

**Color**1%