---
title: "coloring paper for kids — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring-paper-for-kids"
last_updated: "2026-07-14T04:05:06.935Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — coloring paper for kids doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — coloring paper for kids doesn't clear our bar today."
  "og:title": "coloring paper for kids — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coloring paper for kids**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 13Conversion 97Competition 30Returns 97Price range 47Avg price 47Brand share 0Review moat 24Quality gap 15

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$11.68**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.76–$23.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$110K**

$110K/yr · 60K searches

**Review moat**

**Bad****6,486.57**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**45**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Melissa & Doug78% - Hapikalor10% - Fuxi4% - Crayola4% - Donyang4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$33K40%$44K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper](https://m.media-amazon.com/images/I/41BLRnOSj5L.jpg)**Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper**Melissa & Doug**$5.80**4.8★4,907 rev](https://www.amazon.com/dp/B000IFZ6LA) [2![Melissa & Doug Drawing Paper Sketch Pad 3-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified](https://m.media-amazon.com/images/I/411QBYTpd7L.jpg)**Melissa & Doug Drawing Paper Sketch Pad 3-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified**Melissa & Doug**$10.96**4.8★19,766 rev](https://www.amazon.com/dp/B01AW5V7PE) [3![Melissa & Doug Drawing Paper Sketch Pad 2-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified](https://m.media-amazon.com/images/I/51Fm2Jv0GSL.jpg)**Melissa & Doug Drawing Paper Sketch Pad 2-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified**Melissa & Doug**$10.80**4.8★9,429 rev](https://www.amazon.com/dp/B01AW5V6CS) [4![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**4.8★2,072 rev](https://www.amazon.com/dp/B0DF77698M) [5![Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+](https://m.media-amazon.com/images/I/31SBER8HedL.jpg)**Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+**Melissa & Doug**$14.30**4.6★5,289 rev](https://www.amazon.com/dp/B0094RGCOS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**16,539 rev1y ago](https://www.amazon.com/dp/B0DC4NPMH9) [![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**2,072 rev1y ago](https://www.amazon.com/dp/B0DF77698M) [![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**2,039 rev2y ago](https://www.amazon.com/dp/B0C743LQ3M) [![Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack](https://m.media-amazon.com/images/I/4115acvFZ4L.jpg)**Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack**Melissa & Doug**$23.27**1,027 rev6y ago](https://www.amazon.com/dp/B07VJQC8DH) [![Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified](https://m.media-amazon.com/images/I/51if68KF6BL.jpg)**Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified**Melissa & Doug**$11.07**6,713 rev10y ago](https://www.amazon.com/dp/B01HQLYMU4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 262%**](https://www.amazon.com/dp/B0DC4NPMH9) [![Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper](https://m.media-amazon.com/images/I/41BLRnOSj5L.jpg)**Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper**Melissa & Doug**$5.80**4.8★**▲ 54%**](https://www.amazon.com/dp/B000IFZ6LA) [![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★**▲ 52%**](https://www.amazon.com/dp/B0C743LQ3M) [![Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper](https://m.media-amazon.com/images/I/41DV9rQyUpL.jpg)**Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper**Crayola**$13.08**4.8★**▲ 50%**](https://www.amazon.com/dp/B00MJ8JSFE) [![Melissa & Doug Drawing Paper Sketch Pad 3-Pack Bundle for Coloring Writing or Painting (6 x 9 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+](https://m.media-amazon.com/images/I/510jy6+C7mL.jpg)**Melissa & Doug Drawing Paper Sketch Pad 3-Pack Bundle for Coloring Writing or Painting (6 x 9 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+**Melissa & Doug**$10.95**4.9★**▲ 32%**](https://www.amazon.com/dp/B01AW5V6JQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -23.8% search growth over the last 90 days.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**15%

*“Good price”*

**Quality-Overall**14%

*“Well made and exactly as described”*

**Drawing Experience**8%

*“Great for drawing”*

**Advertised Vs Actual Product**8%

*“As described”*

**Gifting Purpose**7%

*“Great Christmas gift”*

**Size-Overall**7%

*“Great size”*

**Color**6%

*“I can tell the colors are bright”*

**Thickness**5%

*“The pages are thick enough that markers dont bleed through at all”*

**Ease Of Use**4%

*“Easy to use”*

**Creativity**3%

*“Great for crafting”*

### **What buyers complain about **

**Thickness**33%

*“No thicker than xerox paper”*

**Advertised Vs Actual Product**8%

*“Not as advertised”*

**Size-Overall**7%

*“small”*

**Quality-Overall**6%

*“Its cheaply made”*

**Ease Of Use**5%

*“Hard to use”*

**Color**5%

*“the color doesnt show properly”*

**Value For Money**5%

*“Not worth the price”*

**Material Quality**2%

*“Cheap material”*

**Strength**2%

*“Very flimsy”*

**Wrinkles**2%

*“wrinkles up when using glue”*

### **Top return reasons **

**Size-Overall**48%

**Value For Money**16%

**Advertised Vs Actual Product**7%

**Dispensing Mechanism**4%

**Color**3%

**Weight Heavy**3%

**Thin**3%

**Wood Quality**2%

**Quality-Overall**2%

**Defective Material/Parts**2%