---
title: "coloring pad — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring-pad"
last_updated: "2026-07-15T02:53:22.774Z"
locale: en
meta:
  description: "a small market ($36K/yr) — coloring pad doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — coloring pad doesn't clear our bar today."
  "og:title": "coloring pad — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **coloring pad**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 14Conversion 71Competition 45Returns 91Price range 50Avg price 51Brand share 50Review moat 22Quality gap 25

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.01–$25.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,207.35**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$36K**

$36K/yr · 46K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**75%**

**Open market**

**21%**

- Melissa & Doug47% - Hapikalor11% - EooCoo6% - Fuxi6% - Toyk5% - Prudiut4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper](https://m.media-amazon.com/images/I/41BLRnOSj5L.jpg)**Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper**Melissa & Doug**$5.80**4.8★4,907 rev](https://www.amazon.com/dp/B000IFZ6LA) [2![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**4.8★2,072 rev](https://www.amazon.com/dp/B0DF77698M) [3![Melissa & Doug Drawing Paper Sketch Pad 2-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified](https://m.media-amazon.com/images/I/51Fm2Jv0GSL.jpg)**Melissa & Doug Drawing Paper Sketch Pad 2-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified**Melissa & Doug**$10.80**4.8★9,429 rev](https://www.amazon.com/dp/B01AW5V6CS) [4![EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch](https://m.media-amazon.com/images/I/512eKawOOdL.jpg)**EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch**EooCoo**$8.33**4.6★2,152 rev](https://www.amazon.com/dp/B0CCTF94DR) [5![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★16,539 rev](https://www.amazon.com/dp/B0DC4NPMH9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack](https://m.media-amazon.com/images/I/5172EzOJPvL.jpg)**6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack**Hapikalor**$8.80**55 rev5mo ago](https://www.amazon.com/dp/B0GGHRRKFR) [![4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift](https://m.media-amazon.com/images/I/51ekL3RFhPL.jpg)**4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift**Prudiut**$9.06**281 rev12mo ago](https://www.amazon.com/dp/B0FHDRWX8H) [![Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)](https://m.media-amazon.com/images/I/51dpXiUxPiL.jpg)**Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)**Prudiut**$9.03**135 rev1y ago](https://www.amazon.com/dp/B0FCFX3ND1) [![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**16,539 rev1y ago](https://www.amazon.com/dp/B0DC4NPMH9) [![BlissfulBlend Water Doodle Mat Kids Mess Free Coloring Doodle Mat Educational Toys for 3 4 5 6 7 8 Years Old with Magic Pens Educational Toys Toddler Boys Girls Christmas Birthday Holiday Present](https://m.media-amazon.com/images/I/51ag2nIb7PL.jpg)**BlissfulBlend Water Doodle Mat Kids Mess Free Coloring Doodle Mat Educational Toys for 3 4 5 6 7 8 Years Old with Magic Pens Educational Toys Toddler Boys Girls Christmas Birthday Holiday Present**BlissfulBlend**$10.25**427 rev1y ago](https://www.amazon.com/dp/B0DFGSS9HF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack](https://m.media-amazon.com/images/I/5172EzOJPvL.jpg)**6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack**Hapikalor**$8.80**4.4★**▲ 378%**](https://www.amazon.com/dp/B0GGHRRKFR) [![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 173%**](https://www.amazon.com/dp/B0DC4NPMH9) [![Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)](https://m.media-amazon.com/images/I/51dpXiUxPiL.jpg)**Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)**Prudiut**$9.03**4.6★**▲ 138%**](https://www.amazon.com/dp/B0FCFX3ND1) [![4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift](https://m.media-amazon.com/images/I/51ekL3RFhPL.jpg)**4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift**Prudiut**$9.06**4.8★**▲ 94%**](https://www.amazon.com/dp/B0FHDRWX8H) [![EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch](https://m.media-amazon.com/images/I/512eKawOOdL.jpg)**EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch**EooCoo**$8.33**4.6★**▲ 88%**](https://www.amazon.com/dp/B0CCTF94DR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.

5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**13%

*“entertainment for hours”*

**Quality-Overall**10%

*“Cute product”*

**Gifting Purpose**8%

*“birthday gift”*

**Value For Money**8%

*“Excellent value”*

**Size-Overall**7%

*“Great size”*

**Ease Of Use**7%

*“Very easy to use”*

**Color**6%

*“Colors are vibrant”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Durability**3%

*“Durable quality”*

**Drawing Experience**3%

*“Great for drawing”*

### **What buyers complain about **

**Quality-Overall**15%

*“Poor quality control”*

**Size-Overall**10%

*“Larger than expected”*

**Thickness**8%

*“Its thicker than a tracing paper”*

**Value For Money**7%

*“Not worth the price”*

**Advertised Vs Actual Product**6%

*“False advertisement”*

**Durability**6%

*“it broke within a week”*

**Color**5%

*“the color was dull”*

**Functionality-Overall**4%

*“Doesn't work like advertised”*

**Strength**3%

*“a lil fragile”*

**Ease Of Use**2%

*“Hard to use”*

### **Top return reasons **

**Size-Overall**26%

**Advertised Vs Actual Product**9%

**Value For Money**9%

**Functionality-Overall**8%

**Quality-Overall**8%

**Color**4%

**Magnetic Strength/Adsorption**4%

**Product Condition**3%

**Defective Material/Parts**3%

**Gifting Purpose**3%