---
title: "coloring kits for adults — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/coloring-kits-for-adults"
last_updated: "2026-07-14T00:02:37.202Z"
locale: en
meta:
  description: "a small market ($39K/yr) — coloring kits for adults doesn't clear our bar today."
  "og:description": "a small market ($39K/yr) — coloring kits for adults doesn't clear our bar today."
  "og:title": "coloring kits for adults — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **coloring kits for adults**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 16Conversion 26Competition 78Returns 94Price range 63Avg price 82Brand share 86Review moat 24Quality gap 25

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.95**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****$6.17–$29.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,420.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$39K**

$39K/yr · 105K searches

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**33 **▼falling

**Sellers**

**48**

**Top-5 brand share**

**49%**

**Open market**

**46%**

- Jekohor20% - KALOUR8% - ZICOTO8% - Prudiut7% - Soucolor6% - Ohuhu5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women](https://m.media-amazon.com/images/I/61gy1KCcxXL.jpg)**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [2![Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers](https://m.media-amazon.com/images/I/51d2oPNxaHL.jpg)**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [3![78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift](https://m.media-amazon.com/images/I/51ASHuTIPOL.jpg)**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**4.5★418 rev](https://www.amazon.com/dp/B0FN6RY9PN) [4![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [5![Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift](https://m.media-amazon.com/images/I/51k65xYBt3L.jpg)**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)](https://m.media-amazon.com/images/I/51PeOp3MlNL.jpg)**Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)**Rsvefoily**$22.65**29 rev5mo ago](https://www.amazon.com/dp/B0GJ5GCMK7) [![Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.](https://m.media-amazon.com/images/I/51RLVPp23fL.jpg)**Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.**Cbcmpica**$9.66**85 rev6mo ago](https://www.amazon.com/dp/B0GCFKW8J8) [![Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her](https://m.media-amazon.com/images/I/51u1AzBoy1L.jpg)**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**45 rev6mo ago](https://www.amazon.com/dp/B0G1T1YG9H) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP) [![78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift](https://m.media-amazon.com/images/I/51ASHuTIPOL.jpg)**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**418 rev9mo ago](https://www.amazon.com/dp/B0FN6RY9PN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★**▲ 464%**](https://www.amazon.com/dp/B0G7P9MMCP) [![Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)](https://m.media-amazon.com/images/I/51PeOp3MlNL.jpg)**Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)**Rsvefoily**$22.65**4.1★**▲ 347%**](https://www.amazon.com/dp/B0GJ5GCMK7) [![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 273%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [![Grabie Black & White Extra Fine Tip Acrylic Paint Marker Set 6 Pack 0.7mm Acrylic Paint Pens for Highlights and Fine Details on Drawings Rock Painting Glass Canvas Wood White Highlight Markers](https://m.media-amazon.com/images/I/41YcUwkH+iL.jpg)**Grabie Black & White Extra Fine Tip Acrylic Paint Marker Set 6 Pack 0.7mm Acrylic Paint Pens for Highlights and Fine Details on Drawings Rock Painting Glass Canvas Wood White Highlight Markers**Grabie**$12.36**4.5★**▲ 259%**](https://www.amazon.com/dp/B0DXPZVKQ1) [![Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors](https://m.media-amazon.com/images/I/61jNFDwIWIL.jpg)**Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors**Lifelines**$28.15**4.5★**▲ 247%**](https://www.amazon.com/dp/B0FJTQ1D17)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — -18.9% search growth over the last 90 days.

5K4KPrime Day '25Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**31%

*“Bright Colors”*

**Quality-Overall**12%

*“Amazing quality”*

**Value For Money**8%

*“Great deal”*

**Pen/Pencil Quality**6%

*“Great pencils”*

**Fun/Entertainment Experience**3%

*“Awesome fun”*

**Ease Of Use**3%

*“easy to read”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Gifting Purpose**2%

*“Beautiful Gift”*

**Sharpness**2%

*“sharpens well”*

**Drawing Experience**2%

*“Easy drawing”*

### **What buyers complain about **

**Color**14%

*“colors dont match”*

**Quality-Overall**8%

*“Poor quality control”*

**Advertised Vs Actual Product**5%

*“False advertising”*

**Durability**4%

*“Breaks easily”*

**Ease Of Use**4%

*“HARD TO OPEN”*

**Dry/Empty Ink**4%

*“Dried Out”*

**Sharpness**3%

*“which is not as sharp”*

**Nib/Tip Quality**3%

*“then the tips started breaking”*

**Drying Time**3%

*“definitely not quick dry as described”*

**Functionality-Overall**2%

*“This thing barely works”*

### **Top return reasons **

**Color**16%

**Advertised Vs Actual Product**15%

**Value For Money**7%

**Size-Overall**6%

**Functionality-Overall**6%

**Quality-Overall**6%

**Display Colors**6%

**Ink Refill**5%

**Dry/Empty Ink**5%

**Paint Quality**4%