---
title: "colored pens bulk — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/colored-pens-bulk"
last_updated: "2026-07-14T01:39:38.265Z"
locale: en
meta:
  description: "colored pens bulk shows a sweet-spot price point ($46.58 avg), but soft demand (-11.8% this quarter) keeps it on the watch list."
  "og:description": "colored pens bulk shows a sweet-spot price point ($46.58 avg), but soft demand (-11.8% this quarter) keeps it on the watch list."
  "og:title": "colored pens bulk — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **colored pens bulk**

**Worth a look**

Shows a sweet-spot price point ($46.58 avg), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 63Growth 19Conversion 19Competition 80Returns 91Price range 65Avg price 94Brand share 34Review moat 53Quality gap 45

**Avg price**

**Great****$46.58**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****$12.36–$143.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$565K**

$565K/yr · 783K searches

**Review moat**

**Good****1,398.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- languo35% - Joyask14% - Grabie14% - Xipan12% - Shuttle Art10% - Guangna4% - Open — no brand owns it (10 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$17K6%$34K9%$51K12%$68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![languo Acrylic Gel Pens for Coloring 99 Colors Set Gel Colored Pens Marker Perfect Gel Pens for Adult Drawing Doodling Journaling Art Supplies and DIY Crafts](https://m.media-amazon.com/images/I/41FN5Ade+5L.jpg)**languo Acrylic Gel Pens for Coloring 99 Colors Set Gel Colored Pens Marker Perfect Gel Pens for Adult Drawing Doodling Journaling Art Supplies and DIY Crafts**languo**$43.17**4.4★403 rev](https://www.amazon.com/dp/B0DQWZ3W3P) [2![Joyask Gel Pens For Coloring 168 Pack Colored Pens for Black Paper & White Paper 0.6MM Fine Point Pens for Coloring Writing Drawing Journaling Note Taking Office Home](https://m.media-amazon.com/images/I/51H6gy1qweL.jpg)**Joyask Gel Pens For Coloring 168 Pack Colored Pens for Black Paper & White Paper 0.6MM Fine Point Pens for Coloring Writing Drawing Journaling Note Taking Office Home**Joyask**$58.98**4.4★452 rev](https://www.amazon.com/dp/B0F8QFSPMQ) [3![Xipan Acrylic Colored Pens Set 90 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking](https://m.media-amazon.com/images/I/51-mh-gmBtL.jpg)**Xipan Acrylic Colored Pens Set 90 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking**Xipan**$47.10**4.4★121 rev](https://www.amazon.com/dp/B0FS7BWY3B) [4![languo 168 PCS Acrylic Gel Pens for Coloring 162 Colors Gel Colored Pens Set with Travel Case Perfect Gel Pens for Adult Drawing Doodling Journaling Art Supplies and DIY Crafts](https://m.media-amazon.com/images/I/41s7oMONg6L.jpg)**languo 168 PCS Acrylic Gel Pens for Coloring 162 Colors Gel Colored Pens Set with Travel Case Perfect Gel Pens for Adult Drawing Doodling Journaling Art Supplies and DIY Crafts**languo**$67.25**4.4★403 rev](https://www.amazon.com/dp/B0F62R2TZC) [5![Grabie Coloring Kit Acrylic Gel Pens Set with Coloring Book 1.0mm Medium Tip Opaque Gel Pens for Adult Coloring Books Drawing Journaling Planner Art Supplies Gift Set of 12 Essential Colors](https://m.media-amazon.com/images/I/51bYtEgLI4L.jpg)**Grabie Coloring Kit Acrylic Gel Pens Set with Coloring Book 1.0mm Medium Tip Opaque Gel Pens for Adult Coloring Books Drawing Journaling Planner Art Supplies Gift Set of 12 Essential Colors**Grabie**$23.32**4.7★285 rev](https://www.amazon.com/dp/B0FY2ZHQ6N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DICEKOO 216 Pack Acrylic Gel Pens for Coloring Includes 144 Colors Gel Pens & 72 Colors Glitter Pens 1mm Fine Tip Colored Gel Pens 50% More Ink Acrylic Pens for Black Paper Journaling Drawing](https://m.media-amazon.com/images/I/51h8Vu0c0SL.jpg)**DICEKOO 216 Pack Acrylic Gel Pens for Coloring Includes 144 Colors Gel Pens & 72 Colors Glitter Pens 1mm Fine Tip Colored Gel Pens 50% More Ink Acrylic Pens for Black Paper Journaling Drawing**DICEKOO**$89.40**61 rev4mo ago](https://www.amazon.com/dp/B0GRTYWHWF) [![languo 120 Colors Multicolor Pen 12PCS 10-in-1 Multicolor Ballpoint Pen Set 0.8mm Tip Retractable Colored Pens for Drawing and Writing School Office Art Supplies](https://m.media-amazon.com/images/I/51uD9dJ1ERL.jpg)**languo 120 Colors Multicolor Pen 12PCS 10-in-1 Multicolor Ballpoint Pen Set 0.8mm Tip Retractable Colored Pens for Drawing and Writing School Office Art Supplies**languo**$23.62**59 rev4mo ago](https://www.amazon.com/dp/B0GQZ1WSV4) [![Languo 216 Colors Acrylic Gel Pens with Glitter Gel Pens Set 144 Acrylic Paint Pens & 72 Glitter Pens for Adult Coloring 1.0mm Bold Tip Gel Pens Colored with Carrying Case for Drawing and Art Crafts](https://m.media-amazon.com/images/I/415YN0UqplL.jpg)**Languo 216 Colors Acrylic Gel Pens with Glitter Gel Pens Set 144 Acrylic Paint Pens & 72 Glitter Pens for Adult Coloring 1.0mm Bold Tip Gel Pens Colored with Carrying Case for Drawing and Art Crafts**languo**$99.36**4 rev4mo ago](https://www.amazon.com/dp/B0GQGZH6KV) [![Ddaowanx Colored Acrylic Gel Pens 1mm Medium Point Acrylic Paint Pens Set for Drawing Coloring Note Taking DIY and Art Crafts Supplies (90 Colors)](https://m.media-amazon.com/images/I/51zMgBoNbtL.jpg)**Ddaowanx Colored Acrylic Gel Pens 1mm Medium Point Acrylic Paint Pens Set for Drawing Coloring Note Taking DIY and Art Crafts Supplies (90 Colors)**Ddaowanx**$54.58**7 rev4mo ago](https://www.amazon.com/dp/B0GFLZLNLY) [![Ddaowanx Acrylic Colored Pens 0.7mm Fine Point Acrylic Paint Retractable Pastel Gel Pens for Adult Coloring Books Drawing Journaling Art Supplies Gifts for Women (36 Colors)](https://m.media-amazon.com/images/I/41dzkK4aleL.jpg)**Ddaowanx Acrylic Colored Pens 0.7mm Fine Point Acrylic Paint Retractable Pastel Gel Pens for Adult Coloring Books Drawing Journaling Art Supplies Gifts for Women (36 Colors)**Ddaowanx**$24.82**15 rev4mo ago](https://www.amazon.com/dp/B0GFN826WB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DICEKOO 216 Pack Acrylic Gel Pens for Coloring Includes 144 Colors Gel Pens & 72 Colors Glitter Pens 1mm Fine Tip Colored Gel Pens 50% More Ink Acrylic Pens for Black Paper Journaling Drawing](https://m.media-amazon.com/images/I/51h8Vu0c0SL.jpg)**DICEKOO 216 Pack Acrylic Gel Pens for Coloring Includes 144 Colors Gel Pens & 72 Colors Glitter Pens 1mm Fine Tip Colored Gel Pens 50% More Ink Acrylic Pens for Black Paper Journaling Drawing**DICEKOO**$89.40**4.2★**▲ 248%**](https://www.amazon.com/dp/B0GRTYWHWF) [![languo 120 Colors Multicolor Pen 12PCS 10-in-1 Multicolor Ballpoint Pen Set 0.8mm Tip Retractable Colored Pens for Drawing and Writing School Office Art Supplies](https://m.media-amazon.com/images/I/51uD9dJ1ERL.jpg)**languo 120 Colors Multicolor Pen 12PCS 10-in-1 Multicolor Ballpoint Pen Set 0.8mm Tip Retractable Colored Pens for Drawing and Writing School Office Art Supplies**languo**$23.62**4.5★**▲ 247%**](https://www.amazon.com/dp/B0GQZ1WSV4) [![languo 288 Colors Acrylic Paint Markers Soft Brush Tip Marker Pens Set with Marker Bag Acrylic Paint Pens for Fabric Wood Stone Canvas Glass Egg Rock Painting DIY Crafts and Art Supplies](https://m.media-amazon.com/images/I/51vC0smS3AL.jpg)**languo 288 Colors Acrylic Paint Markers Soft Brush Tip Marker Pens Set with Marker Bag Acrylic Paint Pens for Fabric Wood Stone Canvas Glass Egg Rock Painting DIY Crafts and Art Supplies**languo**$143.76**4.4★**▲ 246%**](https://www.amazon.com/dp/B0GBT6JS6Z) [![Ohuhu Acrylic Gel Pens 36 Colors 0.7MM Extra Fine Rollerball Tip Colored Gel Pens High Opacity Acrylic Paint Pens for Journal Black Paper Scrapbooking Note Taking Rock Glass Wood DIY Craft - Wai Momi](https://m.media-amazon.com/images/I/51n-Rl+JJjL.jpg)**Ohuhu Acrylic Gel Pens 36 Colors 0.7MM Extra Fine Rollerball Tip Colored Gel Pens High Opacity Acrylic Paint Pens for Journal Black Paper Scrapbooking Note Taking Rock Glass Wood DIY Craft - Wai Momi**Ohuhu**$26.54**4.7★**▲ 244%**](https://www.amazon.com/dp/B0GJ2V4WFM) [![Languo 216 Colors Acrylic Gel Pens with Glitter Gel Pens Set 144 Acrylic Paint Pens & 72 Glitter Pens for Adult Coloring 1.0mm Bold Tip Gel Pens Colored with Carrying Case for Drawing and Art Crafts](https://m.media-amazon.com/images/I/415YN0UqplL.jpg)**Languo 216 Colors Acrylic Gel Pens with Glitter Gel Pens Set 144 Acrylic Paint Pens & 72 Glitter Pens for Adult Coloring 1.0mm Bold Tip Gel Pens Colored with Carrying Case for Drawing and Art Crafts**languo**$99.36**5.0★**▲ 243%**](https://www.amazon.com/dp/B0GQGZH6KV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -11.8% search growth over the last 90 days.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Bright colors”*

**Quality-Overall**10%

*“The quality was pristine”*

**Value For Money**7%

*“Definitely worth the price”*

**Pen/Pencil Quality**6%

*“Good quality pens”*

**Writing Experience**4%

*“Smooth Writing”*

**Ease Of Use**3%

*“easy to work with”*

**Soft Feel**3%

*“Really smooth”*

**Ink Refill**2%

*“it also comes with refills for the pens”*

**Brightness/Shine/Glow**2%

*“so bright”*

**Advertised Vs Actual Product**2%

*“Works as advertised”*

### **What buyers complain about **

**Color**14%

*“White not that white”*

**Quality-Overall**6%

*“This shows a serious lack of quality control”*

**Functionality-Overall**5%

*“Stopped working”*

**Dry/Empty Ink**5%

*“you get a few pens that are dry or dont work right”*

**Ink Leakage**4%

*“Leaky pen”*

**Durability**4%

*“comes apart too easily”*

**Writing Experience**3%

*“Does not write smooth”*

**Paper Quality**3%

*“Maybe on smooth paper they'd fair better but, for me, I'm not ecstatic about them”*

**Leak-Proof**3%

*“They leak really easily”*

**Value For Money**3%

*“They are a little pricey”*

### **Top return reasons **

**Ink Refill**15%

**Color**13%

**Functionality-Overall**10%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Dry/Empty Ink**6%

**Quality-Overall**4%

**Display Colors**4%

**Size-Overall**4%

**Leak-Proof**3%