---
title: "colored pencils 12 count — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/colored-pencils-12-count"
last_updated: "2026-07-14T04:04:10.763Z"
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meta:
  description: "colored pencils 12 count shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:description": "colored pencils 12 count shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:title": "colored pencils 12 count — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **colored pencils 12 count**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 57Growth 96Conversion 83Competition 18Returns 97Price range 58Avg price 40Brand share 8Review moat 24Quality gap 15

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+144.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.41–$32.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$433K**

$433K/yr · 444K searches

**Avg price**

**Okay****$10.86**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,519.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**324**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Crayola56% - Generic19% - The Mega Deals15% - Pentel4% - Prang3% - Toidgy2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$43K20%$87K30%$130K40%$173K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors](https://m.media-amazon.com/images/I/51UhPjuAVIL.jpg)**Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors**Crayola**$8.21**4.8★8,222 rev](https://www.amazon.com/dp/B0033M0LZG) [2![Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects](https://m.media-amazon.com/images/I/51nFwiE3ZvL.jpg)**Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects**Generic**$9.94**4.8★559 rev](https://www.amazon.com/dp/B0D74X2S6F) [3![The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)](https://m.media-amazon.com/images/I/51ajytiSG3L.jpg)**The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)**The Mega Deals**$7.27**4.7★1,054 rev](https://www.amazon.com/dp/B0BRNSW1K3) [4![Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift](https://m.media-amazon.com/images/I/51w1tkJK11L.jpg)**Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift**Crayola**$2.41**4.8★5,536 rev](https://www.amazon.com/dp/B00PQEFW6W) [5![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**4.9★864 rev](https://www.amazon.com/dp/B08CHJ6D77)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes](https://m.media-amazon.com/images/I/516YWL1D3qL.jpg)**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**266 rev1y ago](https://www.amazon.com/dp/B0F42WRK34) [![Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects](https://m.media-amazon.com/images/I/51nFwiE3ZvL.jpg)**Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects**Generic**$9.94**559 rev2y ago](https://www.amazon.com/dp/B0D74X2S6F) [![Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes](https://m.media-amazon.com/images/I/51sPAsQsSNL.jpg)**Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes**Toidgy**$16.72**491 rev2y ago](https://www.amazon.com/dp/B0D12MV7JZ) [![The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)](https://m.media-amazon.com/images/I/51ajytiSG3L.jpg)**The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)**The Mega Deals**$7.27**1,054 rev3y ago](https://www.amazon.com/dp/B0BRNSW1K3) [![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**864 rev6y ago](https://www.amazon.com/dp/B08CHJ6D77)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors](https://m.media-amazon.com/images/I/51UhPjuAVIL.jpg)**Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors**Crayola**$8.21**4.8★**▲ 336%**](https://www.amazon.com/dp/B0033M0LZG) [![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**4.9★**▲ 49%**](https://www.amazon.com/dp/B08CHJ6D77) [![V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes](https://m.media-amazon.com/images/I/516YWL1D3qL.jpg)**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**4.8★**▲ 44%**](https://www.amazon.com/dp/B0F42WRK34) [![Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift](https://m.media-amazon.com/images/I/51w1tkJK11L.jpg)**Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift**Crayola**$2.41**4.8★**▲ 35%**](https://www.amazon.com/dp/B00PQEFW6W) [![Crayola Bulk Colored Pencils for Kids (24pk) - 12 Assorted Colors Art Supplies For Crafts & Coloring Books Bulk Preschool & Kindergarten Classroom Supplies (Packaging May Vary)](https://m.media-amazon.com/images/I/51slgmd18GL.jpg)**Crayola Bulk Colored Pencils for Kids (24pk) - 12 Assorted Colors Art Supplies For Crafts & Coloring Books Bulk Preschool & Kindergarten Classroom Supplies (Packaging May Vary)**Crayola**$32.27**4.9★**▲ 32%**](https://www.amazon.com/dp/B01DGIKAY8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +144.6% search growth over the last 90 days.

70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 70.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**33%

*“good vibrant colors”*

**Quality-Overall**15%

*“great quality for everyday use at home or in the classroom”*

**Value For Money**13%

*“Good buy”*

**Advertised Vs Actual Product**7%

*“Exactly what I was looking for”*

**Gifting Purpose**4%

*“A great gift that brings hours of creativity and fun”*

**Educational-Overall**4%

*“Helped a teacher to get ready before school started”*

**Efficiency**4%

*“Works well”*

**Fun/Entertainment Experience**3%

*“Fun for the whole family”*

**Creativity**2%

*“are a fun and reliable choice for school projects, coloring books, and creative play”*

**Sharpness**2%

*“Did I mention get a good sharpener”*

### **What buyers complain about **

**Color**29%

*“the color wasnt very bright”*

**Quality-Overall**22%

*“Poor Quality Control”*

**Durability**17%

*“They break easily”*

**Sharpness**11%

*“when I sharpen them the led breaks again so I have to keep sharpening until the led does not break which wears them down faster”*

**Product Condition**5%

*“Broken. Maybe used? First time I opened the box and 6 pencils look like they were mistaken for chalk and used on a sidewalk 🙄”*

**Moist/Dry**2%

*“These pencils have dry rotten thus”*

**Defective Material/Parts**2%

*“all the ends are broke off”*

**Thickness**2%

*“Crayola colored pencils are too thin”*

**Ease Of Use**2%

*“I imagine they would be a little frustrating to blend”*

### **Top return reasons **

**Value For Money**40%

**Color**17%

**Product Condition**7%

**Defective Material/Parts**6%

**Quality-Overall**5%

**Size-Overall**4%

**Advertised Vs Actual Product**4%

**Sharpness**3%

**Functionality-Overall**2%

**Durability**2%