---
title: "colored pencil kit — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/colored-pencil-kit"
last_updated: "2026-07-13T21:43:31.984Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 92% of clicks) — colored pencil kit doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 92% of clicks) — colored pencil kit doesn't clear our bar today."
  "og:title": "colored pencil kit — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **colored pencil kit**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 21Conversion 50Competition 51Returns 95Price range 58Avg price 95Brand share 19Review moat 23Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$28.79**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.69–$147.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$289K**

$289K/yr · 250K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,975.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**36**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- KALOUR77% - Soucolor6% - Crayola5% - KALOUR PDAS3% - PRINA2% - Aen Art1% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14K10%$29K15%$43K20%$58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [2![KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case](https://m.media-amazon.com/images/I/51hzfuDLAaL.jpg)**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★3,205 rev](https://www.amazon.com/dp/B08N5WFZPR) [3![KALOUR Professional Colored Pencils Set of 240 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners](https://m.media-amazon.com/images/I/61+f1wOR-ML.jpg)**KALOUR Professional Colored Pencils Set of 240 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners**KALOUR**$42.12**4.7★3,114 rev](https://www.amazon.com/dp/B098J82CRR) [4![KALOUR Premium Colored Pencils Set of 120 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Beginners](https://m.media-amazon.com/images/I/51umBJsfZDL.jpg)**KALOUR Premium Colored Pencils Set of 120 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Beginners**KALOUR**$22.29**4.6★4,803 rev](https://www.amazon.com/dp/B0B8MFGW36) [5![KALOUR Pro Colored Pencils Set of 520 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners](https://m.media-amazon.com/images/I/61K4xCu1qTL.jpg)**KALOUR Pro Colored Pencils Set of 520 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners**KALOUR**$117.85**4.7★684 rev](https://www.amazon.com/dp/B0CD6N3VMZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case](https://m.media-amazon.com/images/I/519+JMkgHtL.jpg)**KALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case**KALOUR PDAS**$147.08**14 rev1mo ago](https://www.amazon.com/dp/B0GX57FHBT) [![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**103 rev8mo ago](https://www.amazon.com/dp/B0FRZXDW28) [![KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists](https://m.media-amazon.com/images/I/51Wm+2uJ3oL.jpg)**KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists**KALOUR**$31.57**107 rev10mo ago](https://www.amazon.com/dp/B0FLD1MRZ1) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Beginners Artists](https://m.media-amazon.com/images/I/51Mi9-En9uL.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Beginners Artists**KALOUR**$10.47**460 rev1y ago](https://www.amazon.com/dp/B0D8XNY1N6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case](https://m.media-amazon.com/images/I/519+JMkgHtL.jpg)**KALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case**KALOUR PDAS**$147.08**4.9★**▲ 410%**](https://www.amazon.com/dp/B0GX57FHBT) [![Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential](https://m.media-amazon.com/images/I/51L8QmZLu8L.jpg)**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.69**4.6★**▲ 133%**](https://www.amazon.com/dp/B00KDCIA0M) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 87%**](https://www.amazon.com/dp/B0F23SDMVM) [![KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists](https://m.media-amazon.com/images/I/51Wm+2uJ3oL.jpg)**KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists**KALOUR**$31.57**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FLD1MRZ1) [![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★**▲ 61%**](https://www.amazon.com/dp/B0FRZXDW28)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**40%

*“Colors are bright”*

**Quality-Overall**12%

*“Amazing quality”*

**Value For Money**9%

*“good value”*

**Pen/Pencil Quality**6%

*“Great pencils”*

**Soft Feel**4%

*“So soft”*

**Durability**2%

*“Durable and strong”*

**Ease Of Use**2%

*“easy to work with”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Drawing Experience**2%

*“I highly recommend these to anybody that loves to draw”*

**Sharpness**2%

*“These remain sharp”*

### **What buyers complain about **

**Color**28%

*“Color was dull”*

**Quality-Overall**9%

*“Disappointed in the quality”*

**Durability**7%

*“Broken”*

**Sharpness**4%

*“they arent very sharp”*

**Display Colors**2%

*“colors were wrong”*

**Value For Money**2%

*“It was expensive too”*

**Nib/Tip Quality**2%

*“sometimes the tip breaks with very little pressure”*

**Strength**2%

*“And breaks apart fairly quickly”*

**Dry/Empty Ink**1%

*“They are all dried up”*

**Advertised Vs Actual Product**1%

*“Not what was pictured”*

### **Top return reasons **

**Color**26%

**Value For Money**10%

**Advertised Vs Actual Product**9%

**Quality-Overall**8%

**Display Colors**6%

**Size-Overall**5%

**Product Condition**5%

**Functionality-Overall**5%

**Defective Material/Parts**4%

**Gifting Purpose**3%