---
title: "colored pencil case — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/colored-pencil-case"
last_updated: "2026-07-14T05:58:41.568Z"
locale: en
meta:
  description: "a small market ($51K/yr) — colored pencil case doesn't clear our bar today."
  "og:description": "a small market ($51K/yr) — colored pencil case doesn't clear our bar today."
  "og:title": "colored pencil case — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **colored pencil case**

**Skip it**

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 14Competition 82Returns 83Price range 73Avg price 82Brand share 53Review moat 43Quality gap 20

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.86**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.70–$39.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,157.27**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$51K**

$51K/yr · 258K searches

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**17 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**74%**

**Open market**

**23%**

- Lbxgap25% - BTSKY23% - YOUSHARES12% - DIYOMR8% - Vomgomfom4% - SUNEE3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lbxgap Portable Colored Pencil Case-72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens or Markers Pencil Case Organizer for Artist](https://m.media-amazon.com/images/I/51ZIHhwyMUL.jpg)**Lbxgap Portable Colored Pencil Case-72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens or Markers Pencil Case Organizer for Artist**Lbxgap**$9.95**4.6★2,016 rev](https://www.amazon.com/dp/B0B4WJDXFQ) [2![DIYOMR 24/36/72 Slots Pencil Wrap - Roll Up Bag for Artist Colored Pencils Short Brushes Drawing & Sketching NO PENCILS (Cuddly Cat 24slots)](https://m.media-amazon.com/images/I/616f5ddTMAL.jpg)**DIYOMR 24/36/72 Slots Pencil Wrap - Roll Up Bag for Artist Colored Pencils Short Brushes Drawing & Sketching NO PENCILS (Cuddly Cat 24slots)**DIYOMR**$8.88**4.7★1,417 rev](https://www.amazon.com/dp/B0CF54ZS7N) [3![BTSKY Portable Canvas Zippered Colored Pencil Case-Super Large Capacity 72 Slot Pencil Bag Pouch for Watercolor Pencils(Black)](https://m.media-amazon.com/images/I/51lQfJOrW-L.jpg)**BTSKY Portable Canvas Zippered Colored Pencil Case-Super Large Capacity 72 Slot Pencil Bag Pouch for Watercolor Pencils(Black)**BTSKY**$13.56**4.7★1,246 rev](https://www.amazon.com/dp/B01HCWOZTA) [4![BTSKY Deluxe PU Leather Pencil Case For Colored Pencils - 120 Slot Pencil Holder with Handle Strap Handy Colored Pencil Box Large(Black)](https://m.media-amazon.com/images/I/513WvzF+P6L.jpg)**BTSKY Deluxe PU Leather Pencil Case For Colored Pencils - 120 Slot Pencil Holder with Handle Strap Handy Colored Pencil Box Large(Black)**BTSKY**$17.64**4.7★2,999 rev](https://www.amazon.com/dp/B01GZW06NC) [5![BTSKY 200 Slots Colored Pencil Organizer - Deluxe PU Leather Pencil Case Holder with Removal Handle Strap Pencil Box Large for Colored Pencils Watercolor Pencils (Black)](https://m.media-amazon.com/images/I/4197xfA2epL.jpg)**BTSKY 200 Slots Colored Pencil Organizer - Deluxe PU Leather Pencil Case Holder with Removal Handle Strap Pencil Box Large for Colored Pencils Watercolor Pencils (Black)**BTSKY**$23.31**4.7★2,646 rev](https://www.amazon.com/dp/B0731J9T2H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)](https://m.media-amazon.com/images/I/51eEVxAnDZL.jpg)**YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)**YOUNGCOL**$15.25**101 rev6mo ago](https://www.amazon.com/dp/B0GBV34X34) [![QSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers](https://m.media-amazon.com/images/I/41V6UOcgsHL.jpg)**QSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers**QSYZAIL**$10.09**11 rev8mo ago](https://www.amazon.com/dp/B0FYTTDGC1) [![72 Slots Colored Pencil Case Pencil Holder Color pencil organizer Storage (Black)](https://m.media-amazon.com/images/I/41oXfym2dsL.jpg)**72 Slots Colored Pencil Case Pencil Holder Color pencil organizer Storage (Black)**YOUNGCOL**$11.89**21 rev10mo ago](https://www.amazon.com/dp/B0FMY5GRMN) [![Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black](https://m.media-amazon.com/images/I/51Ce1+F1LFL.jpg)**Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black**Awlcaw**$31.62**87 rev1y ago](https://www.amazon.com/dp/B0FD331FRN) [![YOUSHARES 300 Slots Color Pencil Case - Pen Case Organizer with Handy Wrap & Zipper Multilayer Holder for Prismacolor Colored Pencils & Gel Pen (Rainforest)](https://m.media-amazon.com/images/I/518xZUBeKPL.jpg)**YOUSHARES 300 Slots Color Pencil Case - Pen Case Organizer with Handy Wrap & Zipper Multilayer Holder for Prismacolor Colored Pencils & Gel Pen (Rainforest)**YOUSHARES**$32.91**2,716 rev2y ago](https://www.amazon.com/dp/B0CHYKTR9F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![QSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers](https://m.media-amazon.com/images/I/41V6UOcgsHL.jpg)**QSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers**QSYZAIL**$10.09**4.8★**▲ 312%**](https://www.amazon.com/dp/B0FYTTDGC1) [![YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)](https://m.media-amazon.com/images/I/51eEVxAnDZL.jpg)**YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)**YOUNGCOL**$15.25**4.7★**▲ 308%**](https://www.amazon.com/dp/B0GBV34X34) [![Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black](https://m.media-amazon.com/images/I/51Ce1+F1LFL.jpg)**Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black**Awlcaw**$31.62**4.3★**▲ 202%**](https://www.amazon.com/dp/B0FD331FRN) [![Vomgomfom 200 Slots Pencil Bag 4-Layer Zipper Portable Art Supply Organizer PU Leather Large Capacity Colored Pencil Case with Handle for 200 Watercolor Pens Gel Pens (Pink Rose)](https://m.media-amazon.com/images/I/51MF4yxEdSL.jpg)**Vomgomfom 200 Slots Pencil Bag 4-Layer Zipper Portable Art Supply Organizer PU Leather Large Capacity Colored Pencil Case with Handle for 200 Watercolor Pens Gel Pens (Pink Rose)**Vomgomfom**$21.35**4.6★**▲ 166%**](https://www.amazon.com/dp/B09CPFD3G2) [![Lbxgap PU Pencil Case - 72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens Pencil Case Organizer for Artist](https://m.media-amazon.com/images/I/512LDcpQAwL.jpg)**Lbxgap PU Pencil Case - 72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens Pencil Case Organizer for Artist**Lbxgap**$9.91**4.6★**▲ 156%**](https://www.amazon.com/dp/B09FG7NN6M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“is designed in HIGH quality”*

**Color**10%

*“The colours are beautiful”*

**Storage Capacity**9%

*“Storage capacity is great”*

**Value For Money**8%

*“Definitely worth the price”*

**Size-Overall**7%

*“Good size”*

**Strength**5%

*“It is sturdy”*

**Pen/Pencil Quality**5%

*“Well made not cheap, good pencils”*

**Ease Of Use**4%

*“will be handy”*

**Advertised Vs Actual Product**4%

*“Product is as advertised”*

**Durability**4%

*“Super cute, durable”*

### **What buyers complain about **

**Size-Overall**19%

*“Large”*

**Strength**14%

*“Too flimsy and doesn't stay latched”*

**Quality-Overall**7%

*“Bad quality”*

**Durability**4%

*“Broke easily”*

**Stretchability/Expandability/Elasticity**4%

*“The elastic bands holding them in are too small”*

**Storage Capacity**4%

*“therefore take up more space inside the case”*

**Ease Of Use**3%

*“when I go to pull one out its difficult”*

**Zipper Quality**3%

*“the zipper broke already”*

**Material Quality**2%

*“The quality of the materials has gone down, the stitching is uneven, and poorly done”*

**Locking Mechanism**2%

*“Flimsy latch, they pop open when I pick them up one handed”*

### **Top return reasons **

**Size-Overall**59%

**Advertised Vs Actual Product**6%

**Material Quality**4%

**Color**4%

**Quality-Overall**3%

**Value For Money**3%

**Functionality-Overall**3%

**Compartment**3%

**Strength**2%

**Zipper Quality**2%