---
title: "colored cardstock — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/colored-cardstock"
last_updated: "2026-07-13T18:58:16.037Z"
locale: en
meta:
  description: "colored cardstock shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "colored cardstock shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "colored cardstock — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **colored cardstock**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 23Conversion 77Competition 77Returns 96Price range 70Avg price 75Brand share 38Review moat 43Quality gap 16

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.0M**

$1.0M/yr · 887K searches

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.35–$37.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,193.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**18 **▲rising

**Sellers**

**88**

**Top-5 brand share**

**82%**

**Open market**

**15%**

- Astrobrights37% - TUXIYA21% - Neenah15% - Saccik5% - Ftumertly4% - 3 otters3% - Open — no brand owns it (12 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$30K6%$60K9%$90K12%$120K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)](https://m.media-amazon.com/images/I/51ZBs+tQGTL.jpg)**Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)**Astrobrights**$19.53**4.9★3,923 rev](https://www.amazon.com/dp/B07Q2W1BJW) [2![Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack](https://m.media-amazon.com/images/I/416fx49vrbL.jpg)**Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack**Astrobrights**$16.79**4.8★1,760 rev](https://www.amazon.com/dp/B01MRF0AX4) [3![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★330 rev](https://www.amazon.com/dp/B0FMJC32WM) [4![Neenah Astrodesigns Cardstock Pack 8.5X11 72/Pkg - 18 Bold & Vivid Colors](https://m.media-amazon.com/images/I/41112y2jWcL.jpg)**Neenah Astrodesigns Cardstock Pack 8.5X11 72/Pkg - 18 Bold & Vivid Colors**Neenah**$7.20**4.8★13,230 rev](https://www.amazon.com/dp/B003A2I4V2) [5![WAU24447812 - PAPER 8.5X11 CDSTK 75 AST](https://m.media-amazon.com/images/I/51mYz8esLjL.jpg)**WAU24447812 - PAPER 8.5X11 CDSTK 75 AST**Neenah**$9.42**4.8★19,449 rev](https://www.amazon.com/dp/B01LX0UJBN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies](https://m.media-amazon.com/images/I/51LzQUM3hPL.jpg)**108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies**LOTWOW**$16.27**23 rev1mo ago](https://www.amazon.com/dp/B0GSVTP3PG) [![Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking](https://m.media-amazon.com/images/I/51O5NW5ZJEL.jpg)**Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking**Ftumertly**$6.29**8 rev4mo ago](https://www.amazon.com/dp/B0GHHDSCZ1) [![40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/510TsKuUfHL.jpg)**40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**Prudiut**$6.32**62 rev5mo ago](https://www.amazon.com/dp/B0GGY3WZQJ) [![240 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations](https://m.media-amazon.com/images/I/51OQvEuuUEL.jpg)**240 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations**TUXIYA**$22.13**31 rev5mo ago](https://www.amazon.com/dp/B0G4217M19) [![200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies](https://m.media-amazon.com/images/I/51Mzqr94eXL.jpg)**200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies**Saccik**$20.00**60 rev6mo ago](https://www.amazon.com/dp/B0FXM8HJN5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies](https://m.media-amazon.com/images/I/51LzQUM3hPL.jpg)**108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies**LOTWOW**$16.27**4.8★**▲ 307%**](https://www.amazon.com/dp/B0GSVTP3PG) [![Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking](https://m.media-amazon.com/images/I/51O5NW5ZJEL.jpg)**Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking**Ftumertly**$6.29**4.2★**▲ 270%**](https://www.amazon.com/dp/B0GHHDSCZ1) [![160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations](https://m.media-amazon.com/images/I/51yJUAAh-ML.jpg)**160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations**TUXIYA**$19.12**4.7★**▲ 256%**](https://www.amazon.com/dp/B0G3X4BN1F) [![40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/510TsKuUfHL.jpg)**40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**Prudiut**$6.32**4.7★**▲ 256%**](https://www.amazon.com/dp/B0GGY3WZQJ) [![MAXECHO 8.5 X 11 Colored Cardstock Bulk 100 Assorted Sheets in 50 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Party Decorations Cricut 180 GSM/65 LB](https://m.media-amazon.com/images/I/41CeHwHeF0L.jpg)**MAXECHO 8.5 X 11 Colored Cardstock Bulk 100 Assorted Sheets in 50 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Party Decorations Cricut 180 GSM/65 LB**MAXECHO**$12.17**4.8★**▲ 227%**](https://www.amazon.com/dp/B0G43JY68V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 62 weeks — -3.5% search growth over the last 90 days.

30K20KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Great variety of colors”*

**Quality-Overall**17%

*“the paper quality is nice”*

**Paper Quality**11%

*“Sturdy Stock Paper”*

**Value For Money**9%

*“Excellent Value”*

**Thickness**7%

*“The sheets are thick”*

**Paper Brightness**3%

*“Good paper”*

**Advertised Vs Actual Product**3%

*“As described”*

**Print Quality**2%

*“the print quality was excellent for what I was looking for”*

**Strength**2%

*“The cardstock itself is sturdy”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Thickness**20%

*“Not as thick as I expected”*

**Color**14%

*“Not white”*

**Paper Quality**11%

*“Thin paper not cardstock quality”*

**Strength**4%

*“It doesnt feel sturdy enough”*

**Advertised Vs Actual Product**3%

*“Misleading and disappointing”*

**Size-Overall**2%

*“NOT THE LISTED SIZE”*

**Value For Money**2%

*“overpriced”*

**Display Colors**2%

*“Colors are not true to pictures”*

**Quality-Overall**2%

*“Overall, very cheap and not worth the money”*

**Paper Brightness**2%

*“I did not actually print with this paper”*

### **Top return reasons **

**Size-Overall**21%

**Color**17%

**Paper Quality**15%

**Value For Money**12%

**Advertised Vs Actual Product**7%

**Thin**5%

**Display Colors**3%

**Thickness**3%

**Paper Brightness**2%

**Paper Compatibility**2%