---
title: "color — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/color"
last_updated: "2026-07-15T01:33:35.362Z"
locale: en
meta:
  description: "soft demand (-14.3% this quarter) — color doesn't clear our bar today."
  "og:description": "soft demand (-14.3% this quarter) — color doesn't clear our bar today."
  "og:title": "color — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **color**

**Skip it**

Soft demand (-14.3% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 18Conversion 35Competition 42Returns 96Price range 59Avg price 58Brand share 20Review moat 20Quality gap 18

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$657K**

$657K/yr · 1.8M searches

**Price range**

**Good****$5.13–$29.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.95**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****12,792.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**113**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Crayola62% - KALOUR13% - Soucolor12% - Yagol3% - Kird Barken3% - PRINA3% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$66K20%$131K30%$197K40%$263K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51rGfVjC03L.jpg)**Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ \[Amazon Exclusive\]**Crayola**$14.59**4.7★29,310 rev](https://www.amazon.com/dp/B07D4RN9NH) [2![Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift](https://m.media-amazon.com/images/I/51k65xYBt3L.jpg)**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI) [3![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [4![Crayola 24 Twistables Colored Pencils](https://m.media-amazon.com/images/I/51zWJXI2txL.jpg)**Crayola 24 Twistables Colored Pencils**Crayola**$14.70**4.7★1,664 rev](https://www.amazon.com/dp/B00CMM923A) [5![Crayola Twistables Crayons for Kids (24ct) Cute School Supplies for Toddlers Preschool Kindergarten Elementary Gifts for Boys & Girls Ages 3 4 5](https://m.media-amazon.com/images/I/51HRBcD722L.jpg)**Crayola Twistables Crayons for Kids (24ct) Cute School Supplies for Toddlers Preschool Kindergarten Elementary Gifts for Boys & Girls Ages 3 4 5**Crayola**$7.49**4.6★8,265 rev](https://www.amazon.com/dp/B0033VHDK8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Crayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+](https://m.media-amazon.com/images/I/51NDSQSKPzL.jpg)**Crayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+**Crayola**$12.07**11 rev5mo ago](https://www.amazon.com/dp/B0GGTCJ547) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [![V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting](https://m.media-amazon.com/images/I/51cS7o6uTuL.jpg)**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**942 rev1y ago](https://www.amazon.com/dp/B0D9YBG7QF) [![Taotree 36 Colors Dual Tip Art Markers Pens for Adult Coloring Books Artist Fine & Brush Tip Coloring Marker Drawing Pens for Journaling Note Taking Lettering Calligraphy Craft Art Supplies Set](https://m.media-amazon.com/images/I/51vuAsYeekL.jpg)**Taotree 36 Colors Dual Tip Art Markers Pens for Adult Coloring Books Artist Fine & Brush Tip Coloring Marker Drawing Pens for Journaling Note Taking Lettering Calligraphy Craft Art Supplies Set**Taotree**$8.39**2,257 rev2y ago](https://www.amazon.com/dp/B0CDLR2646) [![Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.](https://m.media-amazon.com/images/I/51WB6B3vguL.jpg)**Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.**Yagol**$12.20**4,514 rev3y ago](https://www.amazon.com/dp/B0C2YPJDFL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+](https://m.media-amazon.com/images/I/51NDSQSKPzL.jpg)**Crayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+**Crayola**$12.07**5.0★**▲ 470%**](https://www.amazon.com/dp/B0GGTCJ547) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 127%**](https://www.amazon.com/dp/B0F23SDMVM) [![Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8](https://m.media-amazon.com/images/I/41DPTl+KcML.jpg)**Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8**Crayola**$5.80**4.7★**▲ 54%**](https://www.amazon.com/dp/B000PCWKBA) [![Crayola 071662574086 Twistables Pencils Assorted Colors 12 Ea (Pack of 3)](https://m.media-amazon.com/images/I/41fWX5Q3P7L.jpg)**Crayola 071662574086 Twistables Pencils Assorted Colors 12 Ea (Pack of 3)**Crayola**$14.81**4.8★**▲ 38%**](https://www.amazon.com/dp/B0033LWZDI) [![V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting](https://m.media-amazon.com/images/I/51cS7o6uTuL.jpg)**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**4.5★**▲ 31%**](https://www.amazon.com/dp/B0D9YBG7QF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 7.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**40%

*“Amazing colors”*

**Quality-Overall**13%

*“Good quality and good container”*

**Value For Money**9%

*“good value”*

**Pen/Pencil Quality**5%

*“Great markers”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Soft Feel**3%

*“I love the smoothness”*

**Ease Of Use**3%

*“- easy for my toddler to hold”*

**Durability**3%

*“Durable and strong”*

**Fun/Entertainment Experience**2%

*“Fun to use”*

**Sharpness**2%

*“Easy sharpening”*

### **What buyers complain about **

**Color**31%

*“Dull color”*

**Quality-Overall**9%

*“Not worth the price for the overall quality”*

**Durability**8%

*“Falls apart easily”*

**Sharpness**6%

*“they arent very sharp”*

**Value For Money**2%

*“Thought this would be worth the price”*

**Product Condition**2%

*“seem to have been used”*

**Strength**2%

*“And breaks apart fairly quickly”*

**Display Colors**1%

*“disappointing the colors are so far off”*

**Nib/Tip Quality**1%

*“Some of the tips were broken off”*

**Ease Of Use**1%

*“tough to use”*

### **Top return reasons **

**Color**26%

**Value For Money**14%

**Advertised Vs Actual Product**8%

**Quality-Overall**7%

**Product Condition**6%

**Size-Overall**5%

**Display Colors**5%

**Defective Material/Parts**4%

**Functionality-Overall**4%

**Gifting Purpose**3%