---
title: "color wheel — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/color-wheel"
last_updated: "2026-07-14T02:06:29.963Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.97–$16.89) — color wheel doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.97–$16.89) — color wheel doesn't clear our bar today."
  "og:title": "color wheel — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **color wheel**

**Skip it**

Prices mostly outside the sweet spot ($4.97–$16.89) — this niche doesn't clear our bar today.

Market size 40Growth 17Conversion 67Competition 24Returns 92Price range 16Avg price 28Brand share 46Review moat 46Quality gap 28

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,890.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$207K**

$207K/yr · 371K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.32**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$4.97–$16.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**14 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- JimKing46% - Outus15% - Langjitianya7% - Nextpal6% - Wigearss4% - Daler Rowney4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$41K30%$62K40%$83K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JimKing Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Painting Tattoo Blending Board Chart Color Mixed Guide Hardboard(9.25inch)](https://m.media-amazon.com/images/I/51TcegL4G+L.jpg)**JimKing Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Painting Tattoo Blending Board Chart Color Mixed Guide Hardboard(9.25inch)**JimKing**$4.97**4.6★5,254 rev](https://www.amazon.com/dp/B07H5352G3) [2![Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)](https://m.media-amazon.com/images/I/51P3uKbRLLL.jpg)**Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)**JimKing**$6.61**4.6★5,254 rev](https://www.amazon.com/dp/B0852ZQ1W5) [3![Outus 2 Pcs Color Wheel Paint Mixing Learning Guide Art Teaching Tool Color Wheels for Makeup Blending Board Chart Mixed Guide Mix Colours(5.5 Inch/ 14 cm)](https://m.media-amazon.com/images/I/51rn33OxzpL.jpg)**Outus 2 Pcs Color Wheel Paint Mixing Learning Guide Art Teaching Tool Color Wheels for Makeup Blending Board Chart Mixed Guide Mix Colours(5.5 Inch/ 14 cm)**Outus**$7.19**4.6★4,619 rev](https://www.amazon.com/dp/B07Z98ZH83) [4![Creative Color Wheel Enamel pin The Spinning Wheel Moves NicelyColor Wheel Brooch (Color Wheel Enamel pin)](https://m.media-amazon.com/images/I/417ZJ3cu7xS.jpg)**Creative Color Wheel Enamel pin The Spinning Wheel Moves NicelyColor Wheel Brooch (Color Wheel Enamel pin)**Langjitianya**$9.60**4.6★1,140 rev](https://www.amazon.com/dp/B092DKV348) [5![Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)](https://m.media-amazon.com/images/I/51oqNLO8aeL.jpg)**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**5.0★20 rev](https://www.amazon.com/dp/B0FSQG3Y5W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)](https://m.media-amazon.com/images/I/411t7WYy-hL.jpg)**Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)**Disengor**$9.93**4 rev4mo ago](https://www.amazon.com/dp/B0GS9YR7KK) [![Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)](https://m.media-amazon.com/images/I/51oqNLO8aeL.jpg)**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**20 rev9mo ago](https://www.amazon.com/dp/B0FSQG3Y5W) [![Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects](https://m.media-amazon.com/images/I/51OtLON2E0L.jpg)**Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects**Generic**$16.89**9 rev1y ago](https://www.amazon.com/dp/B0F9978ZBZ) [![Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists](https://m.media-amazon.com/images/I/41OhbRcb5PL.jpg)**Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists**FunBoat**$9.76**91 rev2y ago](https://www.amazon.com/dp/B0CG39RGWK) [![TEONEI Color Wheel Mixing Guide Color Matching Color Wheel Color Learning Mixed Guide Wheel Artist Color Wheel Color Wheel Paint Mixing Learning](https://m.media-amazon.com/images/I/51yYPgX-lSL.jpg)**TEONEI Color Wheel Mixing Guide Color Matching Color Wheel Color Learning Mixed Guide Wheel Artist Color Wheel Color Wheel Paint Mixing Learning**TEONEI**$6.85**185 rev3y ago](https://www.amazon.com/dp/B0BN2SGQTM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)](https://m.media-amazon.com/images/I/411t7WYy-hL.jpg)**Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)**Disengor**$9.93**3.8★**▲ 250%**](https://www.amazon.com/dp/B0GS9YR7KK) [![Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects](https://m.media-amazon.com/images/I/51OtLON2E0L.jpg)**Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects**Generic**$16.89**4.7★**▲ 170%**](https://www.amazon.com/dp/B0F9978ZBZ) [![Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)](https://m.media-amazon.com/images/I/51oqNLO8aeL.jpg)**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**5.0★**▲ 125%**](https://www.amazon.com/dp/B0FSQG3Y5W) [![Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)](https://m.media-amazon.com/images/I/51P3uKbRLLL.jpg)**Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)**JimKing**$6.61**4.6★**▲ 93%**](https://www.amazon.com/dp/B0852ZQ1W5) [![Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists](https://m.media-amazon.com/images/I/41OhbRcb5PL.jpg)**Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists**FunBoat**$9.76**4.5★**▲ 42%**](https://www.amazon.com/dp/B0CG39RGWK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

9K7KSpike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“This has been so helpful in color combinations that work together”*

**Ease Of Use**22%

*“Ease of use”*

**Quality-Overall**8%

*“Well Made and a Conversation Piece”*

**Advertised Vs Actual Product**7%

*“As described”*

**Size-Overall**6%

*“they are perfect size”*

**Value For Money**4%

*“Good price”*

**Durability**3%

*“Still useful”*

**Instructions/User Manual/Troubleshooting**3%

*“Very clear instructions”*

**Gifting Purpose**2%

*“NICE GIFT”*

**Drawing Experience**2%

*“improved my art”*

### **What buyers complain about **

**Size-Overall**29%

*“Too big”*

**Color**29%

*“Ugly colors”*

**Quality-Overall**5%

*“Quality control is absent from this product”*

**Value For Money**4%

*“Not worth the money”*

**Strength**4%

*“Too flimsy”*

**Print Quality**3%

*“Printed material on the wheel is not easy for me to follow so I may take it to a”*

**Warmth**2%

*“Red appears too warm”*

**Assembly/Installation**2%

*“they came broken I couldnt put them together all the pieces”*

**Paint Quality**1%

*“blending paint kills me I waste so much”*

**Advertised Vs Actual Product**1%

*“On the listing I did not see a size on the description”*

### **Top return reasons **

**Size-Overall**30%

**Color**22%

**Display Colors**10%

**Advertised Vs Actual Product**8%

**Defective Material/Parts**5%

**Functionality-Overall**5%

**Value For Money**4%

**Quality-Overall**3%

**Strength**2%

**Ease Of Use**2%