---
title: "clear gesso — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T21:43:27.760Z"
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  description: "strong incumbent ratings (4.7★) — clear gesso doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — clear gesso doesn't clear our bar today."
  "og:title": "clear gesso — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **clear gesso**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 37Growth 44Conversion 95Competition 31Returns 96Price range 75Avg price 77Brand share 26Review moat 24Quality gap 16

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.74–$37.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+15.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$187K**

$187K/yr · 95K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,146.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**32**

**Top-5 brand share**

**89%**

**Open market**

**5%**

- Liquitex45% - Mont Marte17% - Artecho11% - U.S. Art Supply9% - Ranger6% - Falling in Art6% - Open — no brand owns it (1 brand, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$19K15%$28K20%$37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liquitex Professional Gesso Surface Prep Medium 237ml (8.0 oz) Clear](https://m.media-amazon.com/images/I/41bTwHfMSQL.jpg)**Liquitex Professional Gesso Surface Prep Medium 237ml (8.0 oz) Clear**Liquitex**$15.25**4.8★8,830 rev](https://www.amazon.com/dp/B001UNTGRE) [2![Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)](https://m.media-amazon.com/images/I/31GwgJR0HSL.jpg)**Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)**Mont Marte**$7.74**4.6★3,074 rev](https://www.amazon.com/dp/B07LCDY2NC) [3![Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/41kb1sQ+AlL.jpg)**Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting**Artecho**$13.00**4.7★238 rev](https://www.amazon.com/dp/B0DSKYQCBL) [4![Liquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear](https://m.media-amazon.com/images/I/41ve3GrNYwL.jpg)**Liquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear**Liquitex**$22.98**4.8★8,830 rev](https://www.amazon.com/dp/B0058DM82M) [5![U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/31puiKihZbL.jpg)**U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting**U.S. Art Supply**$16.94**4.7★5,543 rev](https://www.amazon.com/dp/B07GYXJZY3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Falling in Art Clear Gesso for Acrylic Painting Acrylic Gesso Primer for Oil Paints 16 oz Non-Toxic Canvas Primer Surface Prep Medium](https://m.media-amazon.com/images/I/31mpybwZGpL.jpg)**Falling in Art Clear Gesso for Acrylic Painting Acrylic Gesso Primer for Oil Paints 16 oz Non-Toxic Canvas Primer Surface Prep Medium**Falling in Art**$15.43**185 rev1y ago](https://www.amazon.com/dp/B0DZ6RMGZ2) [![Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/41kb1sQ+AlL.jpg)**Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting**Artecho**$13.00**238 rev1y ago](https://www.amazon.com/dp/B0DSKYQCBL) [![Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)](https://m.media-amazon.com/images/I/31GwgJR0HSL.jpg)**Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)**Mont Marte**$7.74**3,074 rev7y ago](https://www.amazon.com/dp/B07LCDY2NC) [![U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/31puiKihZbL.jpg)**U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting**U.S. Art Supply**$16.94**5,543 rev7y ago](https://www.amazon.com/dp/B07GYXJZY3) [![The Crafters Workshop Clear Gesso Primer for Acrylic Painting & Mixed Media Art - Boutique Quality 8 oz Jar](https://m.media-amazon.com/images/I/41toVfQfvKL.jpg)**The Crafters Workshop Clear Gesso Primer for Acrylic Painting & Mixed Media Art - Boutique Quality 8 oz Jar**The Crafter's Workshop**$12.87**788 rev9y ago](https://www.amazon.com/dp/B01LY01U1O)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Liquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear](https://m.media-amazon.com/images/I/41ve3GrNYwL.jpg)**Liquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear**Liquitex**$22.98**4.8★**▲ 124%**](https://www.amazon.com/dp/B0058DM82M) [![Liquitex Professional Gesso Surface Prep Medium 118ml (4-oz) Clear](https://m.media-amazon.com/images/I/41DARXY3JdL.jpg)**Liquitex Professional Gesso Surface Prep Medium 118ml (4-oz) Clear**Liquitex**$15.03**4.8★**▲ 58%**](https://www.amazon.com/dp/B001UNTGQU) [![Ranger MDM46424 Dina Wakley Media Gesso 4oz Jar-Clear Clear](https://m.media-amazon.com/images/I/513lWm1CROL.jpg)**Ranger MDM46424 Dina Wakley Media Gesso 4oz Jar-Clear Clear**Ranger**$9.08**4.8★**▲ 35%**](https://www.amazon.com/dp/B015K109KE) [![Liquitex Professional Gesso Surface Prep Medium 946ml (32-oz) Clear](https://m.media-amazon.com/images/I/31B9gjpKBjL.jpg)**Liquitex Professional Gesso Surface Prep Medium 946ml (32-oz) Clear**Liquitex**$37.10**4.8★**▲ 30%**](https://www.amazon.com/dp/B001UNPDCG) [![Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White](https://m.media-amazon.com/images/I/31-Ryg-KUWL.jpg)**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 24%**](https://www.amazon.com/dp/B000KNDMLG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality gesso”*

**Paint Quality**15%

*“For painting, it provides a nice smooth surface”*

**Coverage**10%

*“Great coverage”*

**Advertised Vs Actual Product**10%

*“Better than expected”*

**Value For Money**8%

*“Money well spent”*

**Ease Of Use**6%

*“easy to use”*

**Moist/Dry**6%

*“Stayed clear after drying”*

**Color**4%

*“It brings out the vibrancy of the colors”*

**Efficiency**4%

*“Gets the job done well”*

**Durability**2%

*“Very durable and the adhesion is no bad it acutally glue my ends down to the page”*

### **What buyers complain about **

**Paint Quality**23%

*“Takes away control of paint”*

**Material Quality**10%

*“is like the cheap acrylics”*

**Adhesion/Stickiness**7%

*“Dries sticky”*

**Value For Money**7%

*“Bit pricey”*

**Color**7%

*“I ordered white instead of clear”*

**Durability**7%

*“It warped a little”*

**Quality-Overall**6%

*“Not the best”*

**Smell**5%

*“It does have a somewhat noticable scent”*

**Stretchability/Expandability/Elasticity**4%

*“It doesn't spread smoothly”*

**Water Resistance**4%

*“To watery”*

### **Top return reasons **

**Value For Money**16%

**Advertised Vs Actual Product**16%

**Color**16%

**Functionality-Overall**8%

**Size-Overall**7%

**Paint Quality**7%

**Material Quality**5%

**Leak-Proof**4%

**Moist/Dry**3%

**Quality-Overall**3%