---
title: "clay paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/clay-paint"
last_updated: "2026-07-09T23:58:59.011Z"
locale: en
meta:
  description: "a small market ($191K/yr) — clay paint doesn't clear our bar today."
  "og:description": "a small market ($191K/yr) — clay paint doesn't clear our bar today."
  "og:title": "clay paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **clay paint**

**Skip it****44/100 **

a small market ($191K/yr) — clay paint doesn't clear our bar today.

**Market/yr**

**$191K**

**Growth (1y)**

**+120.1%**

**Products**

**19**

**Brands**

**11**

was 15 a year ago

**Sellers**

**33**

**Price range**

**$7.02–$34.31**

**Returns**

**1.6%**

**Rating**

**4.6★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**67**

 ×0.30

Competition

**45**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**87**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +120.1% year over year.

8K4KSpike '24Holiday '24Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Competition**

- Shuttle Art53% - EIGTWEN20% - Apple Barrel7% - TMOL6% - lockmio5% - GOTIDEAL2% - Other (5 brands)6%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 33 sellers compete here.

**Brands**

**11 **▼falling

was 15 a year ago

**Sellers**

**33**

**Top 5 brand share**

**92%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51E0j4VHYeL.jpg) [**Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts**](https://www.amazon.com/dp/B073BFF65P)

Shuttle Art$7.224.7★10,05119%▲rising

2
![Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51jSK3JA8uL.jpg) [**Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts**](https://www.amazon.com/dp/B077WSBLZ1)

Shuttle Art$10.584.7★10,05113%▲rising

3
![Shuttle Art Acrylic Paint Set 15 x 12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Perfect for Kids Adults Beginners Artists Painting on Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51cp8dVo7OL.jpg) [**Shuttle Art Acrylic Paint Set 15 x 12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Perfect for Kids Adults Beginners Artists Painting on Canvas Wood Clay Fabric Ceramic Crafts**](https://www.amazon.com/dp/B083X67QFX)

Shuttle Art$7.024.6★4,66411%▲rising

4
![100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)](https://m.media-amazon.com/images/I/311ohkWMovL.jpg) [**100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)**](https://www.amazon.com/dp/B0CP92R1Y3)

EIGTWEN$13.784.7★9059%▼falling

5
![Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood](https://m.media-amazon.com/images/I/51idXe+8kTL.jpg) [**Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood**](https://www.amazon.com/dp/B07Z93LQDB)

Shuttle Art$25.114.7★10,8478%▲rising

6
![Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count](https://m.media-amazon.com/images/I/51rfEIvgI+L.jpg) [**Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count**](https://www.amazon.com/dp/B076CP6F36)

Apple Barrel$16.284.7★9,3977%▼falling

7
![50ml Air Dry Clay VarnishAir Dry Clay Sealant for Airdry ClayAir Dry Clay Glaze Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)](https://m.media-amazon.com/images/I/31d2P+AhZSL.jpg) [**50ml Air Dry Clay VarnishAir Dry Clay Sealant for Airdry ClayAir Dry Clay Glaze Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)**](https://www.amazon.com/dp/B0CP945S49)

EIGTWEN$9.844.6★4457%▼falling

8
![TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist](https://m.media-amazon.com/images/I/51yzF95gzFL.jpg) [**TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist**](https://www.amazon.com/dp/B0DD3R847F)

TMOL$15.104.4★6,6976%▼falling

9
![EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay tools kit Gloss Clay Varnish Protects Clay from Surface Wear Pottery Tools Can be Used for Stippling Carving Molding and Shaping Clay Crafts(Gloss)](https://m.media-amazon.com/images/I/41Iccgmn74L.jpg) [**EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay tools kit Gloss Clay Varnish Protects Clay from Surface Wear Pottery Tools Can be Used for Stippling Carving Molding and Shaping Clay Crafts(Gloss)**](https://www.amazon.com/dp/B0DS5WMNG1)

EIGTWEN$20.424.7★3794%▼falling

10

![3.4FL OZ Air Dry Clay Glaze High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)](https://m.media-amazon.com/images/I/51OnbWiJWaL.jpg) [**3.4FL OZ Air Dry Clay Glaze High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)**](https://www.amazon.com/dp/B0GCCYFRY6)

lockmio$7.024.3★564%▲rising

11

![GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies](https://m.media-amazon.com/images/I/51PhNnuPWtL.jpg) [**GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies**](https://www.amazon.com/dp/B088W638KD)

GOTIDEAL$18.454.6★2,5012%▼falling

12

![3.4FL OZ Air Dry Clay Glaze & 25pcs Tool Kit Gloss Clay Varnish Protective Sealant to Prevent Cracking Scratching & Wear - Pottery Tools for Stippling Carving Molding & Shaping Clay Crafts (Gloss)](https://m.media-amazon.com/images/I/41nN0UtSq3L.jpg) [**3.4FL OZ Air Dry Clay Glaze & 25pcs Tool Kit Gloss Clay Varnish Protective Sealant to Prevent Cracking Scratching & Wear - Pottery Tools for Stippling Carving Molding & Shaping Clay Crafts (Gloss)**](https://www.amazon.com/dp/B0G6F1SSHB)

lockmio$9.724.0★1162%▲rising

13

![Shuttle Art Acrylic Paint 50 Colors Acrylic Paint Set 2oz/60ml Bottles Rich Pigments Water Proof Premium for Artists Beginners and Kids on Canvas Rocks Wood Ceramic Fabric](https://m.media-amazon.com/images/I/51aPFkEfxkL.jpg) [**Shuttle Art Acrylic Paint 50 Colors Acrylic Paint Set 2oz/60ml Bottles Rich Pigments Water Proof Premium for Artists Beginners and Kids on Canvas Rocks Wood Ceramic Fabric**](https://www.amazon.com/dp/B08RYS5XNM)

Shuttle Art$34.314.7★12,6562%▼falling

14

![Fantastory Acrylic Paint Set 36 Colors (2oz/60ml) with 16-Piece Kit (12 Brushes Color Chart Palette Scraper Sponge) Includes 3 Metallic Colors. Non-toxic & waterproof paint for wood pumpkin rock canvas clay. Great for artists DIY crafts & 3D printing.](https://m.media-amazon.com/images/I/51pLGtYVUFL.jpg) [**Fantastory Acrylic Paint Set 36 Colors (2oz/60ml) with 16-Piece Kit (12 Brushes Color Chart Palette Scraper Sponge) Includes 3 Metallic Colors. Non-toxic & waterproof paint for wood pumpkin rock canvas clay. Great for artists DIY crafts & 3D printing.**](https://www.amazon.com/dp/B0G1B7WMKP)

Fantastory$27.054.7★8,8141%▲rising

15

![Pagather 24 Colors Acrylic Paint Markers Dual Tip with Fine Tip and Brush Tip Pens for Fabric Stone Wood Canvas Ceramic Metal Glass Rock Painting DIY Crafts](https://m.media-amazon.com/images/I/510VfgpnT2L.jpg) [**Pagather 24 Colors Acrylic Paint Markers Dual Tip with Fine Tip and Brush Tip Pens for Fabric Stone Wood Canvas Ceramic Metal Glass Rock Painting DIY Crafts**](https://www.amazon.com/dp/B0CQ8BD6P6)

Pagather$7.354.6★4,4241%▼falling

**~~Showing 15 of 19 — show all ~~**

## **Product shelf**

All 19 tracked products in this niche.

Top sellersNewestTrending

[![Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51E0j4VHYeL.jpg)**Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts** Shuttle Art**$7.22**4.7★10,051 reviews](https://www.amazon.com/dp/B073BFF65P) [![Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51jSK3JA8uL.jpg)**Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts** Shuttle Art**$10.58**4.7★10,051 reviews](https://www.amazon.com/dp/B077WSBLZ1) [![Shuttle Art Acrylic Paint Set 15 x 12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Perfect for Kids Adults Beginners Artists Painting on Canvas Wood Clay Fabric Ceramic Crafts](https://m.media-amazon.com/images/I/51cp8dVo7OL.jpg)**Shuttle Art Acrylic Paint Set 15 x 12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Perfect for Kids Adults Beginners Artists Painting on Canvas Wood Clay Fabric Ceramic Crafts** Shuttle Art**$7.02**4.6★4,664 reviews](https://www.amazon.com/dp/B083X67QFX) [![100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)](https://m.media-amazon.com/images/I/311ohkWMovL.jpg)**100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)** EIGTWEN**$13.78**4.7★905 reviews](https://www.amazon.com/dp/B0CP92R1Y3) [![Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood](https://m.media-amazon.com/images/I/51idXe+8kTL.jpg)**Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood** Shuttle Art**$25.11**4.7★10,847 reviews](https://www.amazon.com/dp/B07Z93LQDB) [![Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count](https://m.media-amazon.com/images/I/51rfEIvgI+L.jpg)**Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count** Apple Barrel**$16.28**4.7★9,397 reviews](https://www.amazon.com/dp/B076CP6F36) [![50ml Air Dry Clay VarnishAir Dry Clay Sealant for Airdry ClayAir Dry Clay Glaze Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)](https://m.media-amazon.com/images/I/31d2P+AhZSL.jpg)**50ml Air Dry Clay VarnishAir Dry Clay Sealant for Airdry ClayAir Dry Clay Glaze Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)** EIGTWEN**$9.84**4.6★445 reviews](https://www.amazon.com/dp/B0CP945S49) [![TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist](https://m.media-amazon.com/images/I/51yzF95gzFL.jpg)**TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist** TMOL**$15.10**4.4★6,697 reviews](https://www.amazon.com/dp/B0DD3R847F)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“Beautiful colors”*

**Quality-Overall**13%

*“Good variety”*

**Value For Money**10%

*“Excellent value”*

**Paint Quality**8%

*“Its nice paint”*

**Ease Of Use**6%

*“Easy to use”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Efficiency**2%

*“The product itself functions great”*

**Engraving/Paint/Sublimation**2%

*“Great paint for small projects”*

**Moist/Dry**2%

*“It spreads relatively evenly and dried quickly”*

**Gifting Purpose**2%

*“nice gift for kids”*

### **What buyers complain about **

**Paint Quality**19%

*“Not the best quality paint”*

**Color**8%

*“Missing color”*

**Size-Overall**7%

*“very small”*

**Quality-Overall**6%

*“The quality is pretty low as just about all the parts are plastic”*

**Thickness**6%

*“however, some of the paints are too thick to utilize that option”*

**Product Condition**3%

*“Some are used”*

**Moist/Dry**3%

*“arrived dried out”*

**Value For Money**2%

*“black so not a good value at all”*

**Dry/Empty Ink**2%

*“Every marker Ive tried in this new set is dry”*

**Leak-Proof**2%

*“the majority of the bottles were leaking when they arrived”*

#### **Top return reasons**- Paint Quality32% - Value For Money17% - Size-Overall11% - Color10% - Advertised Vs Actual Product6% - Product Condition4% - Functionality-Overall3% - Quality-Overall3% - Leak-Proof2% - Defective Material/Parts2%