---
title: "clay mat — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/clay-mat"
last_updated: "2026-07-10T02:32:37.443Z"
locale: en
meta:
  description: "a small market ($52K/yr) — clay mat doesn't clear our bar today."
  "og:description": "a small market ($52K/yr) — clay mat doesn't clear our bar today."
  "og:title": "clay mat — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **clay mat**

**Skip it****42/100 **

a small market ($52K/yr) — clay mat doesn't clear our bar today.

**Market/yr**

**$52K**

**Growth (1y)**

**+158.1%**

**Products**

**19**

**Brands**

**13**

was 24 a year ago

**Sellers**

**22**

**Price range**

**$5.20–$22.69**

**Returns**

**1.5%**

**Rating**

**4.6★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**72**

 ×0.30

Competition

**38**

 ×0.20

Quality gap

**28**

 ×0.10

Returns

**88**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 18 weeks — +158.1% year over year.

3K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Competition**

- LEOBRO48% - anezus16% - SAPID9% - TDHDIKE5% - QPIX DIGITAL3% - DIYSELF3% - Other (7 brands)15%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 22 sellers compete here.

**Brands**

**13 **▼falling

was 24 a year ago

**Sellers**

**22**

**Top 5 brand share**

**82%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear](https://m.media-amazon.com/images/I/21T5qiLBrbL.jpg) [**LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear**](https://www.amazon.com/dp/B0B8YRYGGN)

LEOBRO$5.214.7★32,52134%▲rising

2
![anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project](https://m.media-amazon.com/images/I/51MV5+juS8L.jpg) [**anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project**](https://www.amazon.com/dp/B088M48Z3G)

anezus$9.024.7★20,48413%▼falling

3
![LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26](https://m.media-amazon.com/images/I/21NPZ8p7NTL.jpg) [**LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26**](https://www.amazon.com/dp/B0B8YV7G95)

LEOBRO$5.204.7★32,5216%▲rising

4
![LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red](https://m.media-amazon.com/images/I/31x6k6URzcL.jpg) [**LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red**](https://www.amazon.com/dp/B07V9KMNGY)

LEOBRO$6.594.7★32,5216%▼falling

5
![3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)](https://m.media-amazon.com/images/I/31IiXY7q0uL.jpg) [**3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)**](https://www.amazon.com/dp/B07XFJ5YKN)

TDHDIKE$7.254.6★24,5565%▼falling

6
![Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Black)](https://m.media-amazon.com/images/I/31GSiv+nmAL.jpg) [**Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Black)**](https://www.amazon.com/dp/B08RJBBWVD)

SAPID$12.284.7★3,8915%▲rising

7
![anezus Self Healing Sewing Mat Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project 9inch x 12inch(A4)](https://m.media-amazon.com/images/I/51S+W8ZQs2L.jpg) [**anezus Self Healing Sewing Mat Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project 9inch x 12inch(A4)**](https://www.amazon.com/dp/B088LZNS1M)

anezus$7.014.7★20,4843%—flat

8
![Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)](https://m.media-amazon.com/images/I/31prqcbnciL.jpg) [**Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)**](https://www.amazon.com/dp/B089GBSPY5)

QPIX DIGITAL$12.554.5★3,8223%▲rising

9
![DIYSELF Cutting Mat 8in6in Self Healing Cutting Mat A5 Rotary Cutting Mats for Crafts Sewing Hobby Fabric Project 5-Ply Craft Cutting Board Double Sided for Quilting Matting & Mounting Materials](https://m.media-amazon.com/images/I/51DcteQem7L.jpg) [**DIYSELF Cutting Mat 8in6in Self Healing Cutting Mat A5 Rotary Cutting Mats for Crafts Sewing Hobby Fabric Project 5-Ply Craft Cutting Board Double Sided for Quilting Matting & Mounting Materials**](https://www.amazon.com/dp/B0D28H99H6)

DIYSELF$5.714.7★7553%▼falling

10

![Premium Self Healing Cutting Mat 18 x 12 A3 Non-slip Sewing Mat for Quilting 5-Ply Rotary Cutting Board Double-Sided for Crafts Cutting Fabric Scrapbooking Modeling Projects Anthracite Gray](https://m.media-amazon.com/images/I/51mceXIqQ3L.jpg) [**Premium Self Healing Cutting Mat 18 x 12 A3 Non-slip Sewing Mat for Quilting 5-Ply Rotary Cutting Board Double-Sided for Crafts Cutting Fabric Scrapbooking Modeling Projects Anthracite Gray**](https://www.amazon.com/dp/B0F543RMQN)

Idemeet$7.854.7★5353%—flat

11

![Hygloss 8.5 x 11 Acetate Paper - 7 Mil Clear Acetate Sheets for Crafts Projects Classroom Stencil Sheets Overhead Transparency Sheets for Projector Clear Plastic Sheet (Not for Printers) 10 Pack](https://m.media-amazon.com/images/I/41AiaSNNZHL.jpg) [**Hygloss 8.5 x 11 Acetate Paper - 7 Mil Clear Acetate Sheets for Crafts Projects Classroom Stencil Sheets Overhead Transparency Sheets for Projector Clear Plastic Sheet (Not for Printers) 10 Pack**](https://www.amazon.com/dp/B077762QK5)

Hygloss$8.204.8★4,4202%▲rising

12

![Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Gray)](https://m.media-amazon.com/images/I/31EhK6T43AL.jpg) [**Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Gray)**](https://www.amazon.com/dp/B08RJKMZPV)

SAPID$12.284.7★3,8912%▲rising

13

![Umriox 60 Sheets Marker Paper Pad 9x12 Double Sided Bleedproof Art Sketchbook 150 GSM Paper Tape Bound Sketch Book for Alcohol Markers](https://m.media-amazon.com/images/I/41XehKLMoYL.jpg) [**Umriox 60 Sheets Marker Paper Pad 9x12 Double Sided Bleedproof Art Sketchbook 150 GSM Paper Tape Bound Sketch Book for Alcohol Markers**](https://www.amazon.com/dp/B0FH9ZNQ6X)

Umriox$11.184.5★832%—flat

14

![Gartful 2 Pack Silicone Crafting Mats 15.7 x 11.8 Silicone Mat For Crafts Large Heat Resistant Sheet For Jewelry Casting Epoxy Resin Wax Seal Drawing Countertop Protector Placemat Translucent](https://m.media-amazon.com/images/I/21770pQD7FL.jpg) [**Gartful 2 Pack Silicone Crafting Mats 15.7 x 11.8 Silicone Mat For Crafts Large Heat Resistant Sheet For Jewelry Casting Epoxy Resin Wax Seal Drawing Countertop Protector Placemat Translucent**](https://www.amazon.com/dp/B0B7RHC2SW)

Gartful$7.904.3★2,9942%▼falling

15

![LEOBRO Silicone Mat 23.4 x 15.6 Black Silicone Mats for Crafts Resin Molds Play Dough Mat for Resin Clay Paint Arts and Crafts 1 MM Thick](https://m.media-amazon.com/images/I/31KghRhk4vL.jpg) [**LEOBRO Silicone Mat 23.4 x 15.6 Black Silicone Mats for Crafts Resin Molds Play Dough Mat for Resin Clay Paint Arts and Crafts 1 MM Thick**](https://www.amazon.com/dp/B08L3PTM4S)

LEOBRO$8.874.7★6,6722%—flat

**~~Showing 15 of 19 — show all ~~**

## **Product shelf**

All 19 tracked products in this niche.

Top sellersNewestTrending

[![LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear](https://m.media-amazon.com/images/I/21T5qiLBrbL.jpg)**LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear** LEOBRO**$5.21**4.7★32,521 reviews](https://www.amazon.com/dp/B0B8YRYGGN) [![anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project](https://m.media-amazon.com/images/I/51MV5+juS8L.jpg)**anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project** anezus**$9.02**4.7★20,484 reviews](https://www.amazon.com/dp/B088M48Z3G) [![LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26](https://m.media-amazon.com/images/I/21NPZ8p7NTL.jpg)**LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26** LEOBRO**$5.20**4.7★32,521 reviews](https://www.amazon.com/dp/B0B8YV7G95) [![LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red](https://m.media-amazon.com/images/I/31x6k6URzcL.jpg)**LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red** LEOBRO**$6.59**4.7★32,521 reviews](https://www.amazon.com/dp/B07V9KMNGY) [![3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)](https://m.media-amazon.com/images/I/31IiXY7q0uL.jpg)**3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)** TDHDIKE**$7.25**4.6★24,556 reviews](https://www.amazon.com/dp/B07XFJ5YKN) [![Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Black)](https://m.media-amazon.com/images/I/31GSiv+nmAL.jpg)**Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Black)** SAPID**$12.28**4.7★3,891 reviews](https://www.amazon.com/dp/B08RJBBWVD) [![anezus Self Healing Sewing Mat Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project 9inch x 12inch(A4)](https://m.media-amazon.com/images/I/51S+W8ZQs2L.jpg)**anezus Self Healing Sewing Mat Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project 9inch x 12inch(A4)** anezus**$7.01**4.7★20,484 reviews](https://www.amazon.com/dp/B088LZNS1M) [![Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)](https://m.media-amazon.com/images/I/31prqcbnciL.jpg)**Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)** QPIX DIGITAL**$12.55**4.5★3,822 reviews](https://www.amazon.com/dp/B089GBSPY5)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Fit my needs”*

**Quality-Overall**12%

*“Great quality, great price and arrived quickly”*

**Advertised Vs Actual Product**12%

*“As described”*

**Value For Money**9%

*“Great Value”*

**Ease Of Cleaning**9%

*“no mess to clean”*

**Durability**6%

*“Durable and strong”*

**Strength**3%

*“Very sturdy”*

**Material Quality**3%

*“The mat is not slippery or grippy with a material that is smooth”*

**Ease Of Use**3%

*“Easy to use”*

**Color**3%

*“Pretty colors”*

### **What buyers complain about **

**Thickness**23%

*“Could be a little thicker”*

**Size-Overall**19%

*“The size is completely off”*

**Adhesion/Stickiness**7%

*“Sticky”*

**Smell**4%

*“Terrible chemical smell”*

**Advertised Vs Actual Product**4%

*“False advertising”*

**Quality-Overall**3%

*“Trash”*

**Material Quality**3%

*“It was cheap”*

**Thin**3%

*“Too thin”*

**Ease Of Cleaning**3%

*“Get Dirty Easily”*

**Value For Money**2%

*“These do not cost a lot”*

#### **Top return reasons**- Size-Overall60% - Thin7% - Material Quality4% - Advertised Vs Actual Product4% - Adhesion/Stickiness4% - Thickness3% - Value For Money3% - Color2% - Stitch/Finish/Polish2% - Smell2%