--- title: "clay for slime — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/clay-for-slime" last_updated: "2026-07-09T22:55:00.674Z" locale: en meta: description: "a small market ($106K/yr) — clay for slime doesn't clear our bar today." "og:description": "a small market ($106K/yr) — clay for slime doesn't clear our bar today." "og:title": "clay for slime — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" --- Back to Flapen home # **clay for slime** **Skip it****45/100 ** a small market ($106K/yr) — clay for slime doesn't clear our bar today. **Market/yr** **$106K** **Growth (1y)** **+135.6%** **Products** **20** **Brands** **14** was 11 a year ago **Sellers** **40** **Price range** **$4.14–$29.40** **Returns** **1.3%** **Rating** **4.5★** **Skip it** Scored 45/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **69** ×0.30 Competition **50** ×0.20 Quality gap **39** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +135.6% year over year. 7K4KHoliday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Daiso23% - ifergoo14% - Original Stationery14% - OJYUDD10% - Artsity9% - YACHIYO7% - Other (8 brands)22% The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 40 sellers compete here. **Brands** **14 **▲rising was 11 a year ago **Sellers** **40** **Top 5 brand share** **71%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Soft Clay (2 Set white)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg) [**Soft Clay (2 Set white)**](https://www.amazon.com/dp/B0723G6NF9) Daiso$10.494.4★1,47118%▼falling 2 ![Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids](https://m.media-amazon.com/images/I/41FM4D+rWBL.jpg) [**Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids**](https://www.amazon.com/dp/B07D6T65WH) Original Stationery$10.164.6★6,41014%▼falling 3 ![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg) [**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards**](https://www.amazon.com/dp/B0DCFPSSTB) OJYUDD$9.084.5★5,75610%▲rising 4 ![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg) [**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags**](https://www.amazon.com/dp/B0CHXWGB2M) Artsity$12.014.6★4008%▼falling 5 ![ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)](https://m.media-amazon.com/images/I/51VqJmEldKL.jpg) [**ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)**](https://www.amazon.com/dp/B07Q9PXSYL) ifergoo$10.264.5★4,4297%—flat 6 ![RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools](https://m.media-amazon.com/images/I/41XdLByUHiL.jpg) [**RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools**](https://www.amazon.com/dp/B0DG8J6HYP) RAINFLOW$6.974.0★1686%▲rising 7 ![Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg) [**Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)**](https://www.amazon.com/dp/B07GGSHT7S) Daiso$10.744.5★1416%▲rising 8 ![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)](https://m.media-amazon.com/images/I/511OAEjpARL.jpg) [**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)**](https://www.amazon.com/dp/B08GLMVH7N) YACHIYO$13.084.6★3045%▼falling 9 ![SCS Direct Maddie Rae Slime Clay (2 Pack) Non-Toxic No Mess Clay Foam Formula for Unique Creamy Butter Effects Great for Arts & Crafts Slime Glue Making Supplies School Projects Kids Gift](https://m.media-amazon.com/images/I/4110k+x6YbL.jpg) [**SCS Direct Maddie Rae Slime Clay (2 Pack) Non-Toxic No Mess Clay Foam Formula for Unique Creamy Butter Effects Great for Arts & Crafts Slime Glue Making Supplies School Projects Kids Gift**](https://www.amazon.com/dp/B077V1BWK2) SCS Direct$13.964.4★6854%▲rising 10 ![ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift](https://m.media-amazon.com/images/I/41oBPm5+PkL.jpg) [**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift**](https://www.amazon.com/dp/B0BDM5WLQX) ifergoo$6.884.5★4,4294%▲rising 11 ![ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids](https://m.media-amazon.com/images/I/51zR5OFX0JL.jpg) [**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids**](https://www.amazon.com/dp/B0C6MM41SC) ifergoo$6.974.5★5,5933%▲rising 12 ![BOHS White Modeling Foam Clay Lite - 500 Grams Squishy Soft Air Dry -for Flower Mirror Cosplay Fake Bake Slime Supplies- 1.1 Lbs](https://m.media-amazon.com/images/I/41-pTeV5ulL.jpg) [**BOHS White Modeling Foam Clay Lite - 500 Grams Squishy Soft Air Dry -for Flower Mirror Cosplay Fake Bake Slime Supplies- 1.1 Lbs**](https://www.amazon.com/dp/B07JPXY2XY) BOHS$10.674.7★3,3133%▲rising 13 ![Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping](https://m.media-amazon.com/images/I/41LfD00QVFL.jpg) [**Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping**](https://www.amazon.com/dp/B082NVM6NR) CALPALMY$13.074.5★6,1212%▲rising 14 ![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)](https://m.media-amazon.com/images/I/51gqOMWEpGL.jpg) [**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)**](https://www.amazon.com/dp/B08GLNNJ59) YACHIYO$9.714.6★3042%▼falling 15 ![BOHS Foam Clay Pro - 3 lbs Bucket Air Dry No Cracks No Stains - Modeling Clay for Adult Arts & Crafts Projects Cosplay Items Figurines - Age 3 Years & up](https://m.media-amazon.com/images/I/4140AdsKFPL.jpg) [**BOHS Foam Clay Pro - 3 lbs Bucket Air Dry No Cracks No Stains - Modeling Clay for Adult Arts & Crafts Projects Cosplay Items Figurines - Age 3 Years & up**](https://www.amazon.com/dp/B0B23JQKTN) BOHS$29.404.7★1,0892%▲rising **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Soft Clay (2 Set white)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg)**Soft Clay (2 Set white)** Daiso**$10.49**4.4★1,471 reviews](https://www.amazon.com/dp/B0723G6NF9) [![Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids](https://m.media-amazon.com/images/I/41FM4D+rWBL.jpg)**Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids** Original Stationery**$10.16**4.6★6,410 reviews](https://www.amazon.com/dp/B07D6T65WH) [![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg)**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards** OJYUDD**$9.08**4.5★5,756 reviews](https://www.amazon.com/dp/B0DCFPSSTB) [![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg)**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags** Artsity**$12.01**4.6★400 reviews](https://www.amazon.com/dp/B0CHXWGB2M) [![ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)](https://m.media-amazon.com/images/I/51VqJmEldKL.jpg)**ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)** ifergoo**$10.26**4.5★4,429 reviews](https://www.amazon.com/dp/B07Q9PXSYL) [![RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools](https://m.media-amazon.com/images/I/41XdLByUHiL.jpg)**RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools** RAINFLOW**$6.97**4.0★168 reviews](https://www.amazon.com/dp/B0DG8J6HYP) [![Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg)**Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)** Daiso**$10.74**4.5★141 reviews](https://www.amazon.com/dp/B07GGSHT7S) [![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)](https://m.media-amazon.com/images/I/511OAEjpARL.jpg)**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)** YACHIYO**$13.08**4.6★304 reviews](https://www.amazon.com/dp/B08GLMVH7N) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Fun/Entertainment Experience**15% *“entertained”* **Ease Of Use**13% *“Ease of use”* **Quality-Overall**10% *“Great quality for price point”* **Value For Money**9% *“Good value for money”* **Color**5% *“Colors were bright”* **Material Quality**5% *“This has become my favorite material to finish off my sculptures”* **Soft Feel**4% *“Really soft”* **Creativity**3% *“Great for family fun and creativity”* **Quick Drying**3% *“To dry faster”* **Gifting Purpose**3% *“It was a gift”* ### **What buyers complain about ** **Moist/Dry**13% *“A little slow to dry”* **Durability**9% *“breakable”* **Color**7% *“Its an off white”* **Hard Feel**7% *“Its HARD”* **Ease Of Use**6% *“Not easy to use”* **Quality-Overall**4% *“Awful quality”* **Value For Money**4% *“Not worth the cost”* **Adhesion/Stickiness**4% *“It does not adhere to itself very well making it harder to work with or create detailed scultures”* **Size-Overall**4% *“Bags arent big enough”* **Material Quality**3% *“Its very much plasticy and foamy”* #### **Top return reasons**- Material Quality18% - Moist/Dry15% - Value For Money12% - Size-Overall10% - Advertised Vs Actual Product6% - Hard Feel6% - Color5% - Functionality-Overall5% - Adhesion/Stickiness3% - Texture/Consistency-Overall3%