--- title: "clay bead charms — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/clay-bead-charms" last_updated: "2026-07-10T03:31:27.906Z" locale: en meta: description: "a small market ($17K/yr) — clay bead charms doesn't clear our bar today." "og:description": "a small market ($17K/yr) — clay bead charms doesn't clear our bar today." "og:title": "clay bead charms — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **clay bead charms** **Skip it****42/100 ** a small market ($17K/yr) — clay bead charms doesn't clear our bar today. **Market/yr** **$17K** **Growth (1y)** **+77.5%** **Products** **40** **Brands** **33** was 26 a year ago **Sellers** **90** **Price range** **$5.00–$23.29** **Returns** **1.6%** **Rating** **4.6★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **58** ×0.30 Competition **65** ×0.20 Quality gap **28** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +77.5% year over year. 7K4KSpike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.7× ## **Competition** - BBita20% - JOICEE14% - Gionlion9% - TINKRSTUFF7% - selizo5% - richginker5% - Other (27 brands)41% The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 33 brands and 90 sellers compete here. **Brands** **33 **▲rising was 26 a year ago **Sellers** **90** **Top 5 brand share** **55%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls](https://m.media-amazon.com/images/I/61eKpxDKI3L.jpg) [**1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls**](https://www.amazon.com/dp/B0BWNDR624) BBita$8.144.7★2,30114%▼falling 2 ![JOICEE 480PCS Fruit Flower Polymer Clay Beads 24 Style Cute Heart Mushroom Clay Beads Charms for Jewelry Necklace Earring Making DIY Bracelet Making Kit Accessories for Women Girls](https://m.media-amazon.com/images/I/61TvfHCxkJL.jpg) [**JOICEE 480PCS Fruit Flower Polymer Clay Beads 24 Style Cute Heart Mushroom Clay Beads Charms for Jewelry Necklace Earring Making DIY Bracelet Making Kit Accessories for Women Girls**](https://www.amazon.com/dp/B09XSXY67K) JOICEE$8.124.7★1,49314%▼falling 3 ![Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making DIY Art and Crafts Toys Gifts](https://m.media-amazon.com/images/I/61ETh+3oDnL.jpg) [**Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making DIY Art and Crafts Toys Gifts**](https://www.amazon.com/dp/B0F1MG6D6H) Gionlion$7.764.7★1,0007%▲rising 4 ![BBita 2480pcs Polymer Clay Beads Charms for Bracelets Making Kit Cute Fun Charms Beads Friendship Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 6-13](https://m.media-amazon.com/images/I/61jln-aBNyL.jpg) [**BBita 2480pcs Polymer Clay Beads Charms for Bracelets Making Kit Cute Fun Charms Beads Friendship Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 6-13**](https://www.amazon.com/dp/B0D72SKW3T) BBita$9.084.6★4726%▲rising 5 ![selizo 2160 Pieces Gold Spacer Beads Set Assorted Bracelet Beads for DIY Jewelry Making(Gold Sliver Rose Gold KC Gold)](https://m.media-amazon.com/images/I/61lFR1HR+8L.jpg) [**selizo 2160 Pieces Gold Spacer Beads Set Assorted Bracelet Beads for DIY Jewelry Making(Gold Sliver Rose Gold KC Gold)**](https://www.amazon.com/dp/B09WY5ZC35) selizo$9.944.6★2,8415%▲rising 6 ![Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting](https://m.media-amazon.com/images/I/61xAyGM6sTL.jpg) [**Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting**](https://www.amazon.com/dp/B098KXZZQV) Mckanti$9.954.6★2,9914%▼falling 7 ![richginker 600pcs Polymer Clay Beads Friendship Bracelet Making kit Cute Fun Charms Beads for Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 4-13 Fruit](https://m.media-amazon.com/images/I/61Kuli+FMvL.jpg) [**richginker 600pcs Polymer Clay Beads Friendship Bracelet Making kit Cute Fun Charms Beads for Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 4-13 Fruit**](https://www.amazon.com/dp/B0DG7XGZ9W) richginker$9.794.7★5274%▼falling 8 ![FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set](https://m.media-amazon.com/images/I/51nGnOqfdbL.jpg) [**FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set**](https://www.amazon.com/dp/B0BVY8H7QM) FULUSODO$6.824.7★6003%▼falling 9 ![24-Grid Slime Mix Ins Non-edible Polymer Clay Slime Add Ins|Fake Sprinkles Kawaii Charms for Nail Art Design Lip Gloss Cellphone Decorations Assorted Sprinkle Decoration & Accessories for DIY Crafting](https://m.media-amazon.com/images/I/61LzzGHpeCL.jpg) [**24-Grid Slime Mix Ins Non-edible Polymer Clay Slime Add Ins|Fake Sprinkles Kawaii Charms for Nail Art Design Lip Gloss Cellphone Decorations Assorted Sprinkle Decoration & Accessories for DIY Crafting**](https://www.amazon.com/dp/B0F8HN48QW) TINKRSTUFF$7.954.8★2323%▲rising 10 ![FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms](https://m.media-amazon.com/images/I/51wZYwjRKCL.jpg) [**FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms**](https://www.amazon.com/dp/B0F5QJY53V) FIVEIZERO$7.354.7★5393%▲rising 11 ![EHOPE 17500Pcs Polymer Fruit Slices Fruit Nail Art Slice 3D Polymer Slices Polymer Clay Slice Colorful Making Supplies for DIY Crafts Nail Art and Cellphone Decorations(28 Styles)](https://m.media-amazon.com/images/I/61TD7IiFbgL.jpg) [**EHOPE 17500Pcs Polymer Fruit Slices Fruit Nail Art Slice 3D Polymer Slices Polymer Clay Slice Colorful Making Supplies for DIY Crafts Nail Art and Cellphone Decorations(28 Styles)**](https://www.amazon.com/dp/B0D8Q5DC3B) EHOPE$9.784.7★1453%▲rising 12 ![KALIONE 200 Pieces Mixed Flowers Clay Beads Cute Flower Polymer Clay Beads Charms 2 Shapes Colorful Flower Spacer Beads Charms for Earring Bracelets Necklace Jewelry DIY Crafts Making Supplies](https://m.media-amazon.com/images/I/61rl8HF4pSL.jpg) [**KALIONE 200 Pieces Mixed Flowers Clay Beads Cute Flower Polymer Clay Beads Charms 2 Shapes Colorful Flower Spacer Beads Charms for Earring Bracelets Necklace Jewelry DIY Crafts Making Supplies**](https://www.amazon.com/dp/B0C8N7T2XX) KALIONE$6.914.5★243%▲rising 13 ![1680pcs Assorted Pearl Beads Bracelet Making Kit Flower Bow Butterfly Star Heart Cly Bead Letter Gold Spacer Bead Kawaii Aesthetic Acrylic Cute Beads Charms for Jewelry Bracelet Making DIY Necklace](https://m.media-amazon.com/images/I/51UF2hvo9DL.jpg) [**1680pcs Assorted Pearl Beads Bracelet Making Kit Flower Bow Butterfly Star Heart Cly Bead Letter Gold Spacer Bead Kawaii Aesthetic Acrylic Cute Beads Charms for Jewelry Bracelet Making DIY Necklace**](https://www.amazon.com/dp/B0F6XC5LQL) JJzxwish$12.034.7★552%▲rising 14 ![20000 pcs (20 Styles) Clay Slices Charms VEINARDYL Nail Art Slices Fruit Heart Flower 3D Polymer Clay for DIY Crafts Resin Slime Making Cellphone Decoration](https://m.media-amazon.com/images/I/61PQ9FgnsnL.jpg) [**20000 pcs (20 Styles) Clay Slices Charms VEINARDYL Nail Art Slices Fruit Heart Flower 3D Polymer Clay for DIY Crafts Resin Slime Making Cellphone Decoration**](https://www.amazon.com/dp/B0C6MKR642) VEINARDYL$11.704.5★3282%—flat 15 ![480PCS Flower Polymer Clay Beads for Bracelet Earring Jewelry Making Mixed Clay Spacer Beads Charms for DIY Art Craft Gifts (Flower)](https://m.media-amazon.com/images/I/51wyTsc1dOL.jpg) [**480PCS Flower Polymer Clay Beads for Bracelet Earring Jewelry Making Mixed Clay Spacer Beads Charms for DIY Art Craft Gifts (Flower)**](https://www.amazon.com/dp/B0F6YTWXDF) XZDRIY$9.944.5★372%▲rising **~~Showing 15 of 40 — show all ~~** ## **Product shelf** All 40 tracked products in this niche. Top sellersNewestTrending [![1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls](https://m.media-amazon.com/images/I/61eKpxDKI3L.jpg)**1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls** BBita**$8.14**4.7★2,301 reviews](https://www.amazon.com/dp/B0BWNDR624) [![JOICEE 480PCS Fruit Flower Polymer Clay Beads 24 Style Cute Heart Mushroom Clay Beads Charms for Jewelry Necklace Earring Making DIY Bracelet Making Kit Accessories for Women Girls](https://m.media-amazon.com/images/I/61TvfHCxkJL.jpg)**JOICEE 480PCS Fruit Flower Polymer Clay Beads 24 Style Cute Heart Mushroom Clay Beads Charms for Jewelry Necklace Earring Making DIY Bracelet Making Kit Accessories for Women Girls** JOICEE**$8.12**4.7★1,493 reviews](https://www.amazon.com/dp/B09XSXY67K) [![Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making DIY Art and Crafts Toys Gifts](https://m.media-amazon.com/images/I/61ETh+3oDnL.jpg)**Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making DIY Art and Crafts Toys Gifts** Gionlion**$7.76**4.7★1,000 reviews](https://www.amazon.com/dp/B0F1MG6D6H) [![BBita 2480pcs Polymer Clay Beads Charms for Bracelets Making Kit Cute Fun Charms Beads Friendship Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 6-13](https://m.media-amazon.com/images/I/61jln-aBNyL.jpg)**BBita 2480pcs Polymer Clay Beads Charms for Bracelets Making Kit Cute Fun Charms Beads Friendship Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 6-13** BBita**$9.08**4.6★472 reviews](https://www.amazon.com/dp/B0D72SKW3T) [![selizo 2160 Pieces Gold Spacer Beads Set Assorted Bracelet Beads for DIY Jewelry Making(Gold Sliver Rose Gold KC Gold)](https://m.media-amazon.com/images/I/61lFR1HR+8L.jpg)**selizo 2160 Pieces Gold Spacer Beads Set Assorted Bracelet Beads for DIY Jewelry Making(Gold Sliver Rose Gold KC Gold)** selizo**$9.94**4.6★2,841 reviews](https://www.amazon.com/dp/B09WY5ZC35) [![Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting](https://m.media-amazon.com/images/I/61xAyGM6sTL.jpg)**Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting** Mckanti**$9.95**4.6★2,991 reviews](https://www.amazon.com/dp/B098KXZZQV) [![richginker 600pcs Polymer Clay Beads Friendship Bracelet Making kit Cute Fun Charms Beads for Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 4-13 Fruit](https://m.media-amazon.com/images/I/61Kuli+FMvL.jpg)**richginker 600pcs Polymer Clay Beads Friendship Bracelet Making kit Cute Fun Charms Beads for Bracelet Making DIY Arts Crafts Birthday Gifts Toys for Kids Girls Age 4-13 Fruit** richginker**$9.79**4.7★527 reviews](https://www.amazon.com/dp/B0DG7XGZ9W) [![FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set](https://m.media-amazon.com/images/I/51nGnOqfdbL.jpg)**FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set** FULUSODO**$6.82**4.7★600 reviews](https://www.amazon.com/dp/B0BVY8H7QM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**25% *“The quality is solid for what it is”* **Value For Money**12% *“Great value”* **Color**10% *“Color is vibrant”* **Fun/Entertainment Experience**9% *“Fun assortment”* **Advertised Vs Actual Product**6% *“As advertised”* **Design-Overall**5% *“Cute designs”* **Size-Overall**5% *“they look like a good size to do alot of didffernt things with them”* **Gifting Purpose**4% *“Gift”* **Embellishment/Embroidery Quality**3% *“A great amount of em embellishments all really cute fun to work with very satisfied”* **Durability**2% *“Non broken and no repeats”* ### **What buyers complain about ** **Size-Overall**19% *“The container is very small”* **Advertised Vs Actual Product**18% *“FALSE ADVERTISING”* **Quality-Overall**16% *“Horrible quality”* **Color**4% *“The rose gold ones appeard very light colored”* **Durability**4% *“Not durable at all”* **Defective Material/Parts**4% *“Broken pieces”* **Strength**2% *“Flimsy”* **Design-Overall**2% *“Some of them are a little weird looking because of how the design came out”* **Ease Of Use**2% *“not a lot of uses”* **Print Quality**1% *“The printing is blurry”* #### **Top return reasons**- Size-Overall46% - Advertised Vs Actual Product19% - Quality-Overall7% - Value For Money7% - Color4% - Defective Material/Parts3% - Material Quality2% - Functionality-Overall2% - Shape/Style2% - Design-Overall2%