---
title: "citronella oil — Niche Verdict: Launch it (72/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/citronella-oil"
last_updated: "2026-07-14T01:46:46.547Z"
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meta:
  description: "citronella oil clears our launch bar: a $1.1M/yr market growing +277.5% this quarter with returns at 0.4%."
  "og:description": "citronella oil clears our launch bar: a $1.1M/yr market growing +277.5% this quarter with returns at 0.4%."
  "og:title": "citronella oil — Niche Verdict: Launch it (72/100) | Amazon United States - Flapen"
---

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# **citronella oil**

**Launch it**

A $1.1M/yr market growing +277.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 79Growth 99Conversion 95Competition 48Returns 98Price range 75Avg price 73Brand share 67Review moat 39Quality gap 27

**Growth**

**Incredible****+277.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 601K searches

**Price range**

**Great****$6.04–$41.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,576.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**23**

**Top-5 brand share**

**65%**

**Open market**

**31%**

- Handcraft Blends31% - HIQILI11% - TIKI10% - SU JUABA8% - EVOKE OCCU5% - TRATAK ORGANICS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$110K20%$220K30%$330K40%$440K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41grX31h52L.jpg)**Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.78**4.6★2,074 rev](https://www.amazon.com/dp/B076PT224N) [2![HIQILI 100ML Citronella Oil for Homemade Sprays Add to Diffuser 3.38 Fl Oz](https://m.media-amazon.com/images/I/510RVZhXl4L.jpg)**HIQILI 100ML Citronella Oil for Homemade Sprays Add to Diffuser 3.38 Fl Oz**HIQILI**$9.35**4.6★1,562 rev](https://www.amazon.com/dp/B08ZLLCNVG) [3![SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML](https://m.media-amazon.com/images/I/51ieMbeqHIL.jpg)**SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML**SU JUABA**$8.56**4.6★157 rev](https://www.amazon.com/dp/B0FBWJ3W3L) [4![TIKI Citronella Torch Fuel - 1 Gallon (128 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use](https://m.media-amazon.com/images/I/41mu3EAul1L.jpg)**TIKI Citronella Torch Fuel - 1 Gallon (128 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use**TIKI**$15.33**4.7★16,242 rev](https://www.amazon.com/dp/B00CAG45MQ) [5![EVOKE OCCU Citronella Oil for Cleaning Air Freshening Add to Spray and Diffuser - 4 Fl Oz](https://m.media-amazon.com/images/I/51wyz5VyJAL.jpg)**EVOKE OCCU Citronella Oil for Cleaning Air Freshening Add to Spray and Diffuser - 4 Fl Oz**EVOKE OCCU**$9.32**4.6★822 rev](https://www.amazon.com/dp/B09M87MCSY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making](https://m.media-amazon.com/images/I/41-u7JkhAhL.jpg)**MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making**MUNUSNA**$7.67**2,429 rev6mo ago](https://www.amazon.com/dp/B0GFLZYFPK) [![SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML](https://m.media-amazon.com/images/I/51ieMbeqHIL.jpg)**SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML**SU JUABA**$8.56**157 rev1y ago](https://www.amazon.com/dp/B0FBWJ3W3L) [![100% Pure Citronella Oil - 4 Fl Oz Citronella Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51LD6ojvToL.jpg)**100% Pure Citronella Oil - 4 Fl Oz Citronella Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$10.31**138 rev1y ago](https://www.amazon.com/dp/B0F43C2DS6) [![Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz](https://m.media-amazon.com/images/I/41ALDjhu2wL.jpg)**Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz**Carno Calm**$9.42**4,023 rev1y ago](https://www.amazon.com/dp/B0DHCDMVWC) [![Handcraft Blends Citronella Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41wr8z6LVRL.jpg)**Handcraft Blends Citronella Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$7.25**2,074 rev1y ago](https://www.amazon.com/dp/B0DBR8WF3Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cliganic Organic Citronella Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified](https://m.media-amazon.com/images/I/51d9CTTZ8FL.jpg)**Cliganic Organic Citronella Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified**Cliganic**$15.63**4.6★**▲ 90%**](https://www.amazon.com/dp/B09LDDFV7K) [![Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz](https://m.media-amazon.com/images/I/41ALDjhu2wL.jpg)**Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz**Carno Calm**$9.42**4.5★**▲ 88%**](https://www.amazon.com/dp/B0DHCDMVWC) [![MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making](https://m.media-amazon.com/images/I/41-u7JkhAhL.jpg)**MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making**MUNUSNA**$7.67**4.4★**▲ 77%**](https://www.amazon.com/dp/B0GFLZYFPK) [![Hyoola Citronella Lamp Oil Torch Oil 1 Gallon Smokeless Insect and Mosquito Repellent Scented Paraffin Fluid for Indoor and Outdoor Lantern Use and Oil Candle](https://m.media-amazon.com/images/I/41GpQgdukPL.jpg)**Hyoola Citronella Lamp Oil Torch Oil 1 Gallon Smokeless Insect and Mosquito Repellent Scented Paraffin Fluid for Indoor and Outdoor Lantern Use and Oil Candle**Hyoola**$38.10**4.5★**▲ 53%**](https://www.amazon.com/dp/B07RRCJC94) [![SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML](https://m.media-amazon.com/images/I/51ieMbeqHIL.jpg)**SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML**SU JUABA**$8.56**4.6★**▲ 37%**](https://www.amazon.com/dp/B0FBWJ3W3L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +277.5% search growth over the last 90 days.

30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**31%

*“Nice strong fragrance”*

**Pest/Insect Control**23%

*“Very effective at keeping insects”*

**Quality-Overall**13%

*“Excellent product”*

**Advertised Vs Actual Product**8%

*“As Described”*

**Value For Money**7%

*“Good value for money”*

**Strength**5%

*“High potency”*

**Ease Of Use**2%

*“Easy to use”*

**Efficiency**2%

*“Works well”*

**Durability**1%

*“This oil held up for every one of my uses”*

**Safe To Use**1%

*“This is safe enough to use on skin”*

### **What buyers complain about **

**Smell**36%

*“Bad smell”*

**Pest/Insect Control**12%

*“Don't use for mosquitoes”*

**Leak-Proof**8%

*“The bottle leaked”*

**Flammable**7%

*“It Burns”*

**Functionality-Overall**7%

*“Just ok. Doesnt completely repel and smokes a lot.”*

**Value For Money**3%

*“I am a fool for spending thirty six bucks on this”*

**Ease Of Use**3%

*“I hate hate hate these safety caps that are impossible to open”*

**Suitable For Outdoor**1%

*“THIS PRODUCT IS NOT SUITABLE FOR INDOOR USE AND IS NOT SOOTLESS”*

**Oily/Greasy**1%

*“oil lost its potency”*

**Thickness**1%

*“Thick black smoke”*

### **Top return reasons **

**Smell**30%

**Leak-Proof**28%

**Value For Money**9%

**Advertised Vs Actual Product**7%

**Functionality-Overall**6%

**Size-Overall**5%

**Oily/Greasy**4%

**Quality-Overall**1%

**Defective Material/Parts**1%

**Dilute/Watery**1%