---
title: "circle punch — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/circle-punch"
last_updated: "2026-07-13T23:57:15.484Z"
locale: en
meta:
  description: "soft demand (-5.0% this quarter) — circle punch doesn't clear our bar today."
  "og:description": "soft demand (-5.0% this quarter) — circle punch doesn't clear our bar today."
  "og:title": "circle punch — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **circle punch**

**Skip it**

Soft demand (-5.0% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 23Conversion 49Competition 58Returns 33Price range 60Avg price 73Brand share 63Review moat 42Quality gap 68

**Avg price**

**Good****$14.81**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$7.30–$26.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,289.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$190K**

$190K/yr · 330K searches

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**67%**

**Open market**

**28%**

- UCEC21% - BearBoss19% - QIQQIKIN13% - LOVEINUSA8% - HKKYO6% - Fiskars5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$19K15%$29K20%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BearBoss 5 Circle Paper Punch Handmade Scrapbook Paper Puncher Different Size of Scrapbooking Punches Crafting Designs for Office Supplies Card Making DIY Albums Photos Classic White](https://m.media-amazon.com/images/I/41jC3MDnH9L.jpg)**BearBoss 5 Circle Paper Punch Handmade Scrapbook Paper Puncher Different Size of Scrapbooking Punches Crafting Designs for Office Supplies Card Making DIY Albums Photos Classic White**BearBoss**$26.19**4.4★1,233 rev](https://www.amazon.com/dp/B09D3SYZCY) [2![UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects](https://m.media-amazon.com/images/I/41s-osrnCPL.jpg)**UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects**UCEC**$10.90**4.4★3,373 rev](https://www.amazon.com/dp/B08216DC9Q) [3![QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies](https://m.media-amazon.com/images/I/41T-luKcRXL.jpg)**QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies**QIQQIKIN**$11.85**4.4★1,346 rev](https://www.amazon.com/dp/B0D17RCJKZ) [4![LOVEINUSA 3PCS Circle Hole Punch Different Size1+ 5/8 + 3/8 Inch of Scrapbooking Paper Cutter Crafting Designs for Office Junk Journal Supplies Card Making DIY Albums Photos Circle Cutter](https://m.media-amazon.com/images/I/41OrCKjYtdL.jpg)**LOVEINUSA 3PCS Circle Hole Punch Different Size1+ 5/8 + 3/8 Inch of Scrapbooking Paper Cutter Crafting Designs for Office Junk Journal Supplies Card Making DIY Albums Photos Circle Cutter**LOVEINUSA**$11.70**4.5★517 rev](https://www.amazon.com/dp/B0CJP3389Z) [5![Circle Punch Circle Hole Punch Paper Hole Puncher 3 PCS CirclePunch Set 1 inch Hole PunchCircle 5/8 CirclePaper Punchers 3/8 Craft Punches HolePuncher for Crafts Shape Punches](https://m.media-amazon.com/images/I/41y6FLZ-VML.jpg)**Circle Punch Circle Hole Punch Paper Hole Puncher 3 PCS CirclePunch Set 1 inch Hole PunchCircle 5/8 CirclePaper Punchers 3/8 Craft Punches HolePuncher for Crafts Shape Punches**HKKYO**$9.56**4.0★1,210 rev](https://www.amazon.com/dp/B0CPS85ZBV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration](https://m.media-amazon.com/images/I/41PNGkJub-L.jpg)**Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration**INOZTO**$21.63**34 rev8mo ago](https://www.amazon.com/dp/B0FX3TYGZX) [![Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies](https://m.media-amazon.com/images/I/41aG3zckazL.jpg)**Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.66**43 rev9mo ago](https://www.amazon.com/dp/B0FS1JGJNX) [![QIQQIKIN Circle Paper Punch 1 Inch Hole Puncher Pink Craft Tool for Scrapbooking Card Making Circular Shape Cutter Sticker Maker](https://m.media-amazon.com/images/I/31dU8Q1WIyL.jpg)**QIQQIKIN Circle Paper Punch 1 Inch Hole Puncher Pink Craft Tool for Scrapbooking Card Making Circular Shape Cutter Sticker Maker**QIQQIKIN**$7.47**1,096 rev10mo ago](https://www.amazon.com/dp/B0FMP2MYKP) [![AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts](https://m.media-amazon.com/images/I/318lQHoAUwL.jpg)**AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts**AEFFNOC**$7.30**262 rev2y ago](https://www.amazon.com/dp/B0D8BJKD6C) [![2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects](https://m.media-amazon.com/images/I/31uibEYztZL.jpg)**2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects**Wsyhomie**$9.75**313 rev2y ago](https://www.amazon.com/dp/B0D3M5JCLM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration](https://m.media-amazon.com/images/I/41PNGkJub-L.jpg)**Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration**INOZTO**$21.63**4.4★**▲ 285%**](https://www.amazon.com/dp/B0FX3TYGZX) [![MyArTool 2 Inch Circle Paper Punch - Press Down to Punch Out a Clean Even Circle Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations](https://m.media-amazon.com/images/I/315EP-D8uUL.jpg)**MyArTool 2 Inch Circle Paper Punch - Press Down to Punch Out a Clean Even Circle Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations**MYARTOOL**$13.49**4.4★**▲ 146%**](https://www.amazon.com/dp/B0B4NDP5V4) [![Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies](https://m.media-amazon.com/images/I/41aG3zckazL.jpg)**Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.66**4.0★**▲ 124%**](https://www.amazon.com/dp/B0FS1JGJNX) [![EK Tools Large Circle Punch 1.25 inch with Safety Lock - Create Precise Circles with Paper or Cardstock - Hole Puncher for Handmade Cards Scrapbooking Gift Tags DIY Projects and Crafts](https://m.media-amazon.com/images/I/31GG-iFlceL.jpg)**EK Tools Large Circle Punch 1.25 inch with Safety Lock - Create Precise Circles with Paper or Cardstock - Hole Puncher for Handmade Cards Scrapbooking Gift Tags DIY Projects and Crafts**EK Tools**$14.43**4.5★**▲ 106%**](https://www.amazon.com/dp/B0090JVF7E) [![UCEC Paper Punch 3 Inch XL Size Circle Punch Large Hole Puncher Paper Circles Craft Puncher Handmade Paper Punches for Crafting Scrapbooking Cards Arts Fun Projects Back to School Supplies](https://m.media-amazon.com/images/I/41cjkR7+hIL.jpg)**UCEC Paper Punch 3 Inch XL Size Circle Punch Large Hole Puncher Paper Circles Craft Puncher Handmade Paper Punches for Crafting Scrapbooking Cards Arts Fun Projects Back to School Supplies**UCEC**$21.93**4.4★**▲ 73%**](https://www.amazon.com/dp/B09NXXWWRP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“brings great products for crafters of all kinds”*

**Ease Of Use**13%

*“Easy to use”*

**Size-Overall**10%

*“Perfect Size”*

**Value For Money**9%

*“Worth the money”*

**Efficiency**9%

*“Working Great”*

**Advertised Vs Actual Product**8%

*“works as stated”*

**Cutting/Trimming**6%

*“nice clean cuts”*

**Strength**4%

*“It is sturdy”*

**Paper Quality**4%

*“Great paper punch duo”*

**Durability**3%

*“it seems durable”*

### **What buyers complain about **

**Quality-Overall**11%

*“quality control not so much”*

**Paper Quality**11%

*“may be hard to get paper out”*

**Jamming/Clogging**10%

*“it immediately jammed”*

**Durability**9%

*“Breaks easily”*

**Functionality-Overall**8%

*“It does not work well”*

**Cutting/Trimming**7%

*“This thing doesn't cut well at all”*

**Sharpness**6%

*“Not sharp”*

**Size-Overall**3%

*“The sizing was a bit off from the description”*

**Value For Money**3%

*“Not a value for the money”*

**Ease Of Use**3%

*“are awkward to use”*

### **Top return reasons **

**Size-Overall**41%

**Functionality-Overall**14%

**Cutting/Trimming**7%

**Advertised Vs Actual Product**4%

**Paper Quality**4%

**Defective Material/Parts**4%

**Value For Money**3%

**Sharpness**3%

**Jamming/Clogging**3%

**Paper Compatibility**3%