---
title: "chroma — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/chroma"
last_updated: "2026-07-14T02:39:55.990Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — chroma doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — chroma doesn't clear our bar today."
  "og:title": "chroma — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **chroma**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 54Conversion 40Competition 34Returns 94Price range 92Avg price 95Brand share 3Review moat 74Quality gap 19

**Avg price**

**Incredible****$43.04**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$12.81–$63.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****527.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+25.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$75K**

$75K/yr · 55K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**20**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- CHROMA50% - Chroma37% - Shuttle Art5% - Nicpro5% - ABEIER2% - JusArt1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chroma Mural Paint Assorted Primary Colors Pints Set of 6](https://m.media-amazon.com/images/I/61saLVt9VFL.jpg)**Chroma Mural Paint Assorted Primary Colors Pints Set of 6**Chroma**$53.80**4.6★293 rev](https://www.amazon.com/dp/B00EANA0S0) [2![Chroma Mural Paint Assorted Bright Colors Pints Set of 6](https://m.media-amazon.com/images/I/61yj7iHEaBL.jpg)**Chroma Mural Paint Assorted Bright Colors Pints Set of 6**CHROMA**$53.39**4.8★165 rev](https://www.amazon.com/dp/B00EANA12K) [3![Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment Set of 12 Minis (2896)](https://m.media-amazon.com/images/I/519csMy4xwL.jpg)**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment Set of 12 Minis (2896)**CHROMA**$42.85**4.4★9 rev](https://www.amazon.com/dp/B0CHZ6D5PJ) [4![Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Polar (2455)](https://m.media-amazon.com/images/I/41oZVdFEGsL.jpg)**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Polar (2455)**Chroma**$14.72**4.6★54 rev](https://www.amazon.com/dp/B00B4K57A8) [5![Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Blacktop (2398)](https://m.media-amazon.com/images/I/51CVeosiS1L.jpg)**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Blacktop (2398)**CHROMA**$12.96**4.7★38 rev](https://www.amazon.com/dp/B00B4K5AL4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies](https://m.media-amazon.com/images/I/515kJF7nKcL.jpg)**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**59 rev7mo ago](https://www.amazon.com/dp/B0G1XZB3VG) [![Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues](https://m.media-amazon.com/images/I/51GbPaO+xvL.jpg)**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**362 rev1y ago](https://www.amazon.com/dp/B0DSFCQVZM) [![JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas](https://m.media-amazon.com/images/I/51HMuoJfKnL.jpg)**JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas**JusArt**$43.15**487 rev2y ago](https://www.amazon.com/dp/B0D45GN3G3) [![Chroma Mural Paint 16 oz Set Of 6 Retro Replay (2571)](https://m.media-amazon.com/images/I/510dIPRwZ+L.jpg)**Chroma Mural Paint 16 oz Set Of 6 Retro Replay (2571)**CHROMA**$63.13**13 rev2y ago](https://www.amazon.com/dp/B0CRLHYDT1) [![Chroma Mural Paint 16 oz Set Of 6 Terra (2570)](https://m.media-amazon.com/images/I/51UmJtT9x4L.jpg)**Chroma Mural Paint 16 oz Set Of 6 Terra (2570)**CHROMA**$58.79**7 rev2y ago](https://www.amazon.com/dp/B0CRLHDZPB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies](https://m.media-amazon.com/images/I/515kJF7nKcL.jpg)**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**4.9★**▲ 169%**](https://www.amazon.com/dp/B0G1XZB3VG) [![JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas](https://m.media-amazon.com/images/I/51HMuoJfKnL.jpg)**JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas**JusArt**$43.15**4.6★**▲ 98%**](https://www.amazon.com/dp/B0D45GN3G3) [![Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues](https://m.media-amazon.com/images/I/51GbPaO+xvL.jpg)**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**4.8★**▲ 23%**](https://www.amazon.com/dp/B0DSFCQVZM) [![Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 6 Tint Set (2893)](https://m.media-amazon.com/images/I/51v+AEeR10L.jpg)**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 6 Tint Set (2893)**Chroma**$61.69**5.0★**▲ 18%**](https://www.amazon.com/dp/B0CHZ6QFMB) [![Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic](https://m.media-amazon.com/images/I/51bhJoCWCwL.jpg)**Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic**Shuttle Art**$35.50**4.7★**▲ 16%**](https://www.amazon.com/dp/B08RYRD95M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — +25.8% search growth over the last 90 days.

1K750Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“Vibrant Colors”*

**Quality-Overall**17%

*“Good quality and ease of use”*

**Value For Money**10%

*“GREAT PRICE”*

**Paint Quality**10%

*“Good selection of quality paint”*

**Engraving/Paint/Sublimation**6%

*“Very nice paint easy to work with”*

**Thickness**4%

*“Nice thick colors”*

**Ease Of Use**3%

*“Easy to use”*

**Water Resistance**2%

*“Water proof & great paint”*

**Ease Of Cleaning**2%

*“easy cleanup”*

**Durability**2%

*“Very durable on concrete”*

### **What buyers complain about **

**Thickness**21%

*“Difficult to smooth because they are thick”*

**Color**10%

*“Not much pigment”*

**Paint Quality**10%

*“Green paint burst and leaked”*

**Quality-Overall**10%

*“Poor quality bottles”*

**Thin**5%

*“thin”*

**Smell**5%

*“this set has a very strong chemical odor”*

**Durability**3%

*“broke apart on the bricks”*

**Brightness/Shine/Glow**3%

*“It wasnt as bright as the picture”*

**Suitable For Outdoor**3%

*“Not good for outdoors”*

**Ease Of Use**3%

*“not easy to work with”*

### **Top return reasons **

**Paint Quality**36%

**Color**14%

**Value For Money**11%

**Advertised Vs Actual Product**9%

**Size-Overall**7%

**Functionality-Overall**2%

**Water Resistance**2%

**Washability**2%

**Quality-Overall**2%

**Leak-Proof**2%