---
title: "christmas diamond painting — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/christmas-diamond-painting"
last_updated: "2026-07-14T00:04:02.820Z"
locale: en
meta:
  description: "christmas diamond painting shows no brand lock-in (top 5 brands take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list."
  "og:description": "christmas diamond painting shows no brand lock-in (top 5 brands take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list."
  "og:title": "christmas diamond painting — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **christmas diamond painting**

**Worth a look**

Shows no brand lock-in (top 5 brands take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 33Conversion 19Competition 97Returns 97Price range 58Avg price 20Brand share 98Review moat 90Quality gap 25

**Brand share**

**Incredible****17%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****208.64**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$1.77–$33.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.20**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$31K**

$31K/yr · 282K searches

## **Competition**

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

**Brands**

**118 **▼falling

**Sellers**

**131**

**Top-5 brand share**

**17%**

**Open market**

**81%**

- DOTSTART4% - LEZHIJIA4% - Ferraycle3% - KICHANG3% - Arttoplus3% - LumiCraft2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3082%$6163%$9254%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 206 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jesus Nativity Diamond Art Kits for Adults-Christmas Jesus Born 5D Diamond Painting Kits for Adults Beginners DIY Full Drill Diamonds Christian Gem Art Kits for Gift and Home Decoration(12x16 inch)](https://m.media-amazon.com/images/I/51LdHcJJqEL.jpg)**Jesus Nativity Diamond Art Kits for Adults-Christmas Jesus Born 5D Diamond Painting Kits for Adults Beginners DIY Full Drill Diamonds Christian Gem Art Kits for Gift and Home Decoration(12x16 inch)**Arttoplus**$7.94**4.6★270 rev](https://www.amazon.com/dp/B0FL86B4GL) [2![KICHANG Christmas Tree Diamond Painting Kits 5D Diamond Painting DIY Diamond Art Diamond Painting Kits for Adults Round Full Drill Diamond Diamond Dots Diamond Art Kits for Home Decor Gift-12x12inch](https://m.media-amazon.com/images/I/61HOp4cQM2L.jpg)**KICHANG Christmas Tree Diamond Painting Kits 5D Diamond Painting DIY Diamond Art Diamond Painting Kits for Adults Round Full Drill Diamond Diamond Dots Diamond Art Kits for Home Decor Gift-12x12inch**KICHANG**$6.54**4.5★151 rev](https://www.amazon.com/dp/B0CF1VQS8V) [3![LumiCraft Christmas Diamond Art Kits for Adults Christmas Tree Diamond Painting Kits for Beginner 5D DIY Full Drill Gem Art Paint by Diamonds Dots Crafts Kits for Home Decor Gift 12x16inch](https://m.media-amazon.com/images/I/51hdnN4zykL.jpg)**LumiCraft Christmas Diamond Art Kits for Adults Christmas Tree Diamond Painting Kits for Beginner 5D DIY Full Drill Gem Art Paint by Diamonds Dots Crafts Kits for Home Decor Gift 12x16inch**LumiCraft**$6.67**4.6★248 rev](https://www.amazon.com/dp/B0FHHL4PYM) [4![Ferraycle 12 Pcs Diamond Art Christmas Ornaments Snowman Diamond Painting Kit 5d DIY Art Keychains Winter Hanging Ornaments for Kids Winter Home Crafts Decorations(Multicolor)](https://m.media-amazon.com/images/I/51sXk3fJ3LL.jpg)**Ferraycle 12 Pcs Diamond Art Christmas Ornaments Snowman Diamond Painting Kit 5d DIY Art Keychains Winter Hanging Ornaments for Kids Winter Home Crafts Decorations(Multicolor)**Ferraycle**$15.88**4.6★239 rev](https://www.amazon.com/dp/B0DG2R7Z1D) [5![Christmas Night Diamond Painting DIY 5D Diamond Painting Kits for Adults Full Drill Christmas Tree with Moon Diamond Painting Well Decor 28x16 inch](https://m.media-amazon.com/images/I/51cxqOTbtIL.jpg)**Christmas Night Diamond Painting DIY 5D Diamond Painting Kits for Adults Full Drill Christmas Tree with Moon Diamond Painting Well Decor 28x16 inch**MBNTJHT**$8.01**4.7★691 rev](https://www.amazon.com/dp/B0B6V7R6DT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HHMATITS Christmas Diamond Art Kits for Adults - Christmas Tree Diamond Painting Kits for Beginners 5D DIY Gem Art Crafts Paint by Diamonds Home Wall Decor Gift 12x16 Inch](https://m.media-amazon.com/images/I/51x0wUHbIfL.jpg)**HHMATITS Christmas Diamond Art Kits for Adults - Christmas Tree Diamond Painting Kits for Beginners 5D DIY Gem Art Crafts Paint by Diamonds Home Wall Decor Gift 12x16 Inch**HHMATITS**$8.97**123 rev4w ago](https://www.amazon.com/dp/B0GYMV662B) [![HHMATITS Christmas Diamond Art Kits for Adults - Snowman Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Gem Art Kits Paint with Diamonds Wall Decor Gift 12x16inch](https://m.media-amazon.com/images/I/51uhmHa7H3L.jpg)**HHMATITS Christmas Diamond Art Kits for Adults - Snowman Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Gem Art Kits Paint with Diamonds Wall Decor Gift 12x16inch**HHMATITS**$9.02**123 rev4w ago](https://www.amazon.com/dp/B0GYMZ951Q) [![Lophomie Diamond Art Kits for Adults 5D Full Drill Christmas Diamond Painting Kit Easy DIY for Beginners Relaxing Arts and Crafts Home Decor & Gift 14x14 Inch](https://m.media-amazon.com/images/I/61cRzlRufFL.jpg)**Lophomie Diamond Art Kits for Adults 5D Full Drill Christmas Diamond Painting Kit Easy DIY for Beginners Relaxing Arts and Crafts Home Decor & Gift 14x14 Inch**Lophomie**$7.64**13 rev1mo ago](https://www.amazon.com/dp/B0GWCYCQK9) [![DPARTGMJT 12 Pack Christmas Diamond Art Kits for Adults Multipack Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in](https://m.media-amazon.com/images/I/61nX3D0Y5EL.jpg)**DPARTGMJT 12 Pack Christmas Diamond Art Kits for Adults Multipack Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in**DPARTGMJT**$31.45**5 rev1mo ago](https://www.amazon.com/dp/B0GTN797WL) [![DPARTGMJT Multipack Diamond Art Kits for Adults 12 Pack Christmas Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in](https://m.media-amazon.com/images/I/61LK5j8tswL.jpg)**DPARTGMJT Multipack Diamond Art Kits for Adults 12 Pack Christmas Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in**DPARTGMJT**$31.69**5 rev1mo ago](https://www.amazon.com/dp/B0GTN7B4ZK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Diamond Art Kits for Adults Flower DIY 5D Diamond Painting Kit for Beginners Full Round Drill Gem Art Dots for Adults Diamond Dots Paintings Crafts Home Wall Decor 8x12 Inch](https://m.media-amazon.com/images/I/41f6tnqrvgL.jpg)**Diamond Art Kits for Adults Flower DIY 5D Diamond Painting Kit for Beginners Full Round Drill Gem Art Dots for Adults Diamond Dots Paintings Crafts Home Wall Decor 8x12 Inch**Generic**$1.85**5.0★**▲ 375%**](https://www.amazon.com/dp/B0GTDZ8QRM) [![KICHANG Vintage Poker Diamond Art Kits for Adults Beginner Black DIY Modern Diamond Painting 5D Round Full Drill Diamond Dots Gem Art Crafts with Tools Funny Crafts for Home Wall Decor&Gift-12x16in](https://m.media-amazon.com/images/I/51eYzHRYgnL.jpg)**KICHANG Vintage Poker Diamond Art Kits for Adults Beginner Black DIY Modern Diamond Painting 5D Round Full Drill Diamond Dots Gem Art Crafts with Tools Funny Crafts for Home Wall Decor&Gift-12x16in**KICHANG**$7.20**4.5★**▲ 375%**](https://www.amazon.com/dp/B0FHQBVV8H) [![Christmas Diamond Art Kits for Adults Beginners 5D DIY Full Round Drill Diamond Painting Kits Christmas House Paint by Diamonds Dot Gem Art Crystal Winter Home Wall Decor 8x12 Inch](https://m.media-amazon.com/images/I/51V4Pg5J2uL.jpg)**Christmas Diamond Art Kits for Adults Beginners 5D DIY Full Round Drill Diamond Painting Kits Christmas House Paint by Diamonds Dot Gem Art Crystal Winter Home Wall Decor 8x12 Inch**Generic**$1.84**0.0★**▲ 375%**](https://www.amazon.com/dp/B0GWHKN1FY) [![OJTOYART Wolf Diamond Art Kits for Adults Beginner Starry Sky Moon Full Round Drill 5D Diamond Painting Kit DIY Paint by Diamonds Gem Art with Dot Art for Adults Home Wall Decor 13.79 x 13.79inch](https://m.media-amazon.com/images/I/517P5L+7tDL.jpg)**OJTOYART Wolf Diamond Art Kits for Adults Beginner Starry Sky Moon Full Round Drill 5D Diamond Painting Kit DIY Paint by Diamonds Gem Art with Dot Art for Adults Home Wall Decor 13.79 x 13.79inch**OJTOYART**$3.93**4.8★**▲ 375%**](https://www.amazon.com/dp/B0GKRYD3F4) [![Tree of Life Diamond Art Kits for Adults - 5D Round Drill Diamond Painting Kits DIY Diamond Painting Gem Art Colorful Tree of Life Diamond Art Painting for Home Decor Walls Gifts 15.7 11.8 in](https://m.media-amazon.com/images/I/61Vm3xb8+VL.jpg)**Tree of Life Diamond Art Kits for Adults - 5D Round Drill Diamond Painting Kits DIY Diamond Painting Gem Art Colorful Tree of Life Diamond Art Painting for Home Decor Walls Gifts 15.7 11.8 in**Xylogist**$4.50**4.6★**▲ 375%**](https://www.amazon.com/dp/B0G4PKKPTJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

80K60KPrime Day '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**13%

*“fun project, very cute”*

**Ease Of Use**12%

*“Easy to use”*

**Quality-Overall**11%

*“The quality is good the gems are sparkly”*

**Color**11%

*“Beautiful color”*

**Advertised Vs Actual Product**7%

*“As described”*

**Value For Money**6%

*“Good for the price”*

**Gifting Purpose**4%

*“Wonderful gift”*

**Design-Overall**4%

*“Nice variety of designs”*

**Adhesion/Stickiness**4%

*“good and sticky”*

**Size-Overall**3%

*“The size is good”*

### **What buyers complain about **

**Color**16%

*“Reds were too dark”*

**Advertised Vs Actual Product**13%

*“Not as expected”*

**Size-Overall**11%

*“The bottle is small”*

**Adhesion/Stickiness**7%

*“Not poured glue”*

**Quality-Overall**6%

*“however the detail was not good”*

**Ease Of Use**3%

*“I found it difficult to use”*

**Defective Material/Parts**2%

*“Bottles lid doesnt stay on well”*

**Durability**2%

*“I don't know about the durability yet because I've only used it yesterday”*

**Drying Time**2%

*“Dried in about 2 hours”*

**Thickness**2%

*“But it was chunky”*

### **Top return reasons **

**Size-Overall**23%

**Advertised Vs Actual Product**16%

**Adhesion/Stickiness**8%

**Defective Material/Parts**7%

**Material Quality**6%

**Quality-Overall**5%

**Value For Money**4%

**Functionality-Overall**3%

**Leak-Proof**3%

**Frame Quality**3%