---
title: "christmas charms — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/christmas-charms"
last_updated: "2026-07-10T01:46:10.310Z"
locale: en
meta:
  description: "christmas charms shows demand growing +364.7%, but a small market ($109K/yr) keeps it on the watch list."
  "og:description": "christmas charms shows demand growing +364.7%, but a small market ($109K/yr) keeps it on the watch list."
  "og:title": "christmas charms — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **christmas charms**

**Worth a look****57/100 **

christmas charms shows demand growing +364.7%, but a small market ($109K/yr) keeps it on the watch list.

**Market/yr**

**$109K**

**Growth (1y)**

**+364.7%**

**Products**

**65**

**Brands**

**42**

was 34 a year ago

**Sellers**

**46**

**Price range**

**$2.36–$22.50**

**Returns**

**2.7%**

**Rating**

**4.6★**

**Worth a look**

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**90**

 ×0.30

Competition

**88**

 ×0.20

Quality gap

**29**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +364.7% year over year.

46K23KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.2×

## **Competition**

- SANNIX24% - Acejoz10% - WOCRAFT10% - KEOGONG5% - iloveDIYbeads4% - JIALEEY4% - Other (36 brands)42%

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 42 brands and 46 sellers compete here.

**Brands**

**42 **▲rising

was 34 a year ago

**Sellers**

**46**

**Top 5 brand share**

**53%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Acejoz 100Pcs 50 Pairs Christmas Charms for Jewelry Making and Bracelets Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making](https://m.media-amazon.com/images/I/51NQOYrCW0L.jpg) [**Acejoz 100Pcs 50 Pairs Christmas Charms for Jewelry Making and Bracelets Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making**](https://www.amazon.com/dp/B0DHK6D95C)

Acejoz$12.334.7★51110%▲rising

2
![SANNIX 110Pcs 55 Pairs Christmas Charms Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making](https://m.media-amazon.com/images/I/51Cnay5DgML.jpg) [**SANNIX 110Pcs 55 Pairs Christmas Charms Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making**](https://www.amazon.com/dp/B0BFDQVWVQ)

SANNIX$12.374.7★1,5845%▼falling

3
![WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)](https://m.media-amazon.com/images/I/51QZzcIGRmL.jpg) [**WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)**](https://www.amazon.com/dp/B0DHC96TCL)

WOCRAFT$10.874.7★1074%▲rising

4
![SANNIX 110Pcs/55 Pairs Holiday Charms Thanksgiving Fall Halloween Christmas Charm for Jewelry Making Assorted Gold Enamel Charm Pendants for Bracelet Necklaces Earrings Craft Supplies](https://m.media-amazon.com/images/I/51Busm71idL.jpg) [**SANNIX 110Pcs/55 Pairs Holiday Charms Thanksgiving Fall Halloween Christmas Charm for Jewelry Making Assorted Gold Enamel Charm Pendants for Bracelet Necklaces Earrings Craft Supplies**](https://www.amazon.com/dp/B0FBVLQZT8)

SANNIX$13.094.7★1,5844%▲rising

5
![Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking](https://m.media-amazon.com/images/I/61Dz3VJKMWL.jpg) [**Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking**](https://www.amazon.com/dp/B0FGC28K1Y)

Vellibring$14.664.7★1594%▼falling

6
![WOCRAFT 50pcs Enamel Bracelet Christmas Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN936)](https://m.media-amazon.com/images/I/51kwSSNiIeL.jpg) [**WOCRAFT 50pcs Enamel Bracelet Christmas Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN936)**](https://www.amazon.com/dp/B0DGCPPV2T)

WOCRAFT$9.004.4★583%▲rising

7
![KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories](https://m.media-amazon.com/images/I/51R4fmBfvkL.jpg) [**KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories**](https://www.amazon.com/dp/B0FN44XGW1)

KEOGONG$10.474.9★73%▲rising

8
![Chenkou Craft 50pcs Wholesale Mix Alloy Christmas Pendants Charms Bracelet Necklace Jewelry Findings (Christmas)](https://m.media-amazon.com/images/I/61zI9E9Kx+L.jpg) [**Chenkou Craft 50pcs Wholesale Mix Alloy Christmas Pendants Charms Bracelet Necklace Jewelry Findings (Christmas)**](https://www.amazon.com/dp/B09DXNTBTK)

Chenkou Craft$9.654.6★1303%▲rising

9
![SANNIX 90 Pcs Christmas Charms for Jewelry Making Christmas Tree Charms Holiday Xmas Enamel Pendants for Bracelets Necklaces Earrings Making and Crafting](https://m.media-amazon.com/images/I/61+qlifphzL.jpg) [**SANNIX 90 Pcs Christmas Charms for Jewelry Making Christmas Tree Charms Holiday Xmas Enamel Pendants for Bracelets Necklaces Earrings Making and Crafting**](https://www.amazon.com/dp/B0FLDH4512)

SANNIX$10.264.6★4343%▲rising

10

![Snowflake Charm-100g (About 80-90pcs) Antique Silver Christmas Snowflake Charms Pendants for Crafting Jewelry Findings Making Accessory for DIY Necklace Bracelet (M005)](https://m.media-amazon.com/images/I/51WC30l9pPL.jpg) [**Snowflake Charm-100g (About 80-90pcs) Antique Silver Christmas Snowflake Charms Pendants for Crafting Jewelry Findings Making Accessory for DIY Necklace Bracelet (M005)**](https://www.amazon.com/dp/B0745C697R)

iloveDIYbeads$7.924.7★1,2673%▲rising

11

![JJUNW 44 Pcs Winter Christmas Themed Jewelry Pendant Christmas Charms for Jewelry Making Metal Snowflake Charm Pendants for DIY Necklace Bracelet Crafting Jewelrys Findings Making](https://m.media-amazon.com/images/I/51TDgsucviL.jpg) [**JJUNW 44 Pcs Winter Christmas Themed Jewelry Pendant Christmas Charms for Jewelry Making Metal Snowflake Charm Pendants for DIY Necklace Bracelet Crafting Jewelrys Findings Making**](https://www.amazon.com/dp/B0DDQ1Y57G)

JJUNW$5.334.2★442%▲rising

12

![SANNIX 350Pcs Christmas Charms Xmas Enamel Charms Mixed Bulk Antique Gold Tibetan Silver Jewelry Pendants for Bracelet Necklaces Earrings Making and Holiday Decorations](https://m.media-amazon.com/images/I/61FwrqYKOKL.jpg) [**SANNIX 350Pcs Christmas Charms Xmas Enamel Charms Mixed Bulk Antique Gold Tibetan Silver Jewelry Pendants for Bracelet Necklaces Earrings Making and Holiday Decorations**](https://www.amazon.com/dp/B0FJ8NWGK7)

SANNIX$17.214.6★5,8702%—flat

13

![SANNIX 200Pcs Christmas Charms for Jewelry Making Xmas Enamel Charms Mixed Bulk Antique Gold Tibetan Silver KC Gold Bangle Pendants for Holiday Bracelets Necklaces Earrings Craft Making Accessories](https://m.media-amazon.com/images/I/61loLbCH7pL.jpg) [**SANNIX 200Pcs Christmas Charms for Jewelry Making Xmas Enamel Charms Mixed Bulk Antique Gold Tibetan Silver KC Gold Bangle Pendants for Holiday Bracelets Necklaces Earrings Craft Making Accessories**](https://www.amazon.com/dp/B0FK4QDQ66)

SANNIX$11.214.6★2,5382%▲rising

14

![stino 100 G Vintage Antique Metal Christmas Charms for Jewelry Making Bulk Silver & Gold Plated for Bracelet Necklace Earrings DIY Crafts (Christmas)](https://m.media-amazon.com/images/I/51eCsBeETHL.jpg) [**stino 100 G Vintage Antique Metal Christmas Charms for Jewelry Making Bulk Silver & Gold Plated for Bracelet Necklace Earrings DIY Crafts (Christmas)**](https://www.amazon.com/dp/B0C4KL9KKR)

stino$7.504.6★5292%▼falling

15

![70 Pcs Gold Enamel Christmas Charms for DIY Jewelry Making Necklace Bracelet Earring DIY Christmas Clothes Sewing Bags Decoration Charms (M514)](https://m.media-amazon.com/images/I/614fh-NXbkL.jpg) [**70 Pcs Gold Enamel Christmas Charms for DIY Jewelry Making Necklace Bracelet Earring DIY Christmas Clothes Sewing Bags Decoration Charms (M514)**](https://www.amazon.com/dp/B08HMXDMBJ)

WOCRAFT$9.974.7★3632%▲rising

**~~Showing 15 of 65 — show all ~~**

## **Product shelf**

All 65 tracked products in this niche.

Top sellersNewestTrending

[![Acejoz 100Pcs 50 Pairs Christmas Charms for Jewelry Making and Bracelets Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making](https://m.media-amazon.com/images/I/51NQOYrCW0L.jpg)**Acejoz 100Pcs 50 Pairs Christmas Charms for Jewelry Making and Bracelets Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making** Acejoz**$12.33**4.7★511 reviews](https://www.amazon.com/dp/B0DHK6D95C) [![SANNIX 110Pcs 55 Pairs Christmas Charms Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making](https://m.media-amazon.com/images/I/51Cnay5DgML.jpg)**SANNIX 110Pcs 55 Pairs Christmas Charms Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making** SANNIX**$12.37**4.7★1,584 reviews](https://www.amazon.com/dp/B0BFDQVWVQ) [![WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)](https://m.media-amazon.com/images/I/51QZzcIGRmL.jpg)**WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)** WOCRAFT**$10.87**4.7★107 reviews](https://www.amazon.com/dp/B0DHC96TCL) [![SANNIX 110Pcs/55 Pairs Holiday Charms Thanksgiving Fall Halloween Christmas Charm for Jewelry Making Assorted Gold Enamel Charm Pendants for Bracelet Necklaces Earrings Craft Supplies](https://m.media-amazon.com/images/I/51Busm71idL.jpg)**SANNIX 110Pcs/55 Pairs Holiday Charms Thanksgiving Fall Halloween Christmas Charm for Jewelry Making Assorted Gold Enamel Charm Pendants for Bracelet Necklaces Earrings Craft Supplies** SANNIX**$13.09**4.7★1,584 reviews](https://www.amazon.com/dp/B0FBVLQZT8) [![Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking](https://m.media-amazon.com/images/I/61Dz3VJKMWL.jpg)**Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking** Vellibring**$14.66**4.7★159 reviews](https://www.amazon.com/dp/B0FGC28K1Y) [![WOCRAFT 50pcs Enamel Bracelet Christmas Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN936)](https://m.media-amazon.com/images/I/51kwSSNiIeL.jpg)**WOCRAFT 50pcs Enamel Bracelet Christmas Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN936)** WOCRAFT**$9.00**4.4★58 reviews](https://www.amazon.com/dp/B0DGCPPV2T) [![KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories](https://m.media-amazon.com/images/I/51R4fmBfvkL.jpg)**KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories** KEOGONG**$10.47**4.9★7 reviews](https://www.amazon.com/dp/B0FN44XGW1) [![Chenkou Craft 50pcs Wholesale Mix Alloy Christmas Pendants Charms Bracelet Necklace Jewelry Findings (Christmas)](https://m.media-amazon.com/images/I/61zI9E9Kx+L.jpg)**Chenkou Craft 50pcs Wholesale Mix Alloy Christmas Pendants Charms Bracelet Necklace Jewelry Findings (Christmas)** Chenkou Craft**$9.65**4.6★130 reviews](https://www.amazon.com/dp/B09DXNTBTK)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**40%

*“these charms were great quality”*

**Value For Money**11%

*“Value for money”*

**Color**9%

*“Bright colors”*

**Size-Overall**7%

*“They are a good size”*

**Design-Overall**6%

*“Cute designs”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Fun/Entertainment Experience**4%

*“Fun assortment”*

**Gifting Purpose**4%

*“Purchased for my grand daughter”*

**Embellishment/Embroidery Quality**3%

*“Really cute charms”*

**Weight Light**1%

*“Super Cute and lightweight”*

### **What buyers complain about **

**Quality-Overall**22%

*“twice is bad quality control”*

**Color**11%

*“Red decorations are orange not red”*

**Durability**11%

*“not durable”*

**Advertised Vs Actual Product**11%

*“The picture is of the 6 that had no matches”*

**Brightness/Shine/Glow**11%

*“No matches, not shiny”*

**Ease Of Use**6%

*“Not the easiest to put on”*

**Compatibility-Overall**6%

*“No matches”*

**Size-Overall**3%

*“the are pretty small”*

#### **Top return reasons**- Size-Overall43% - Advertised Vs Actual Product16% - Quality-Overall9% - Value For Money8% - Color6% - Metal Authenticity4% - Defective Material/Parts3% - Shape/Style2% - Functionality-Overall2% - Design-Overall1%