---
title: "chipboard — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/chipboard"
last_updated: "2026-07-13T23:56:28.129Z"
locale: en
meta:
  description: "chipboard shows a thin review moat (357 avg reviews), but soft demand (-0.4% this quarter) keeps it on the watch list."
  "og:description": "chipboard shows a thin review moat (357 avg reviews), but soft demand (-0.4% this quarter) keeps it on the watch list."
  "og:title": "chipboard — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chipboard**

**Worth a look**

Shows a thin review moat (357 avg reviews), but soft demand (-0.4% this quarter) keeps it on the watch list.

Market size 52Growth 25Conversion 63Competition 47Returns 79Price range 58Avg price 71Brand share 65Review moat 82Quality gap 32

**Review moat**

**Great****356.55**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.55**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.95–$29.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$331K**

$331K/yr · 410K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**66%**

**Open market**

**27%**

- Bryco Goods18% - JNENERY18% - EcoSwift11% - MagicWater Supply10% - HORLIMER8% - Goefun7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$17K10%$33K15%$50K20%$66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board](https://m.media-amazon.com/images/I/417oN1W-9yL.jpg)**Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board**Bryco Goods**$20.92**4.3★2,999 rev](https://www.amazon.com/dp/B08LR2TBPG) [2![JNENERY 10 Chipboard Sheets 8.5 x 11 22PT Book Board for Bookbinding Cardboard for Crafts Thick Chipboard and Sturdy Kraft Board Thin Cardboard Sheets for DIY Projects Packaging (Kraft)](https://m.media-amazon.com/images/I/41xBUlNCPSL.jpg)**JNENERY 10 Chipboard Sheets 8.5 x 11 22PT Book Board for Bookbinding Cardboard for Crafts Thick Chipboard and Sturdy Kraft Board Thin Cardboard Sheets for DIY Projects Packaging (Kraft)**JNENERY**$5.81**4.5★256 rev](https://www.amazon.com/dp/B0F66WN8X3) [3![10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board](https://m.media-amazon.com/images/I/31-IEV+iYgL.jpg)**10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board**EcoSwift**$4.97**4.6★616 rev](https://www.amazon.com/dp/B0B6GK2MFD) [4![AXELIP Chipboard Cardboard 8.5 x 11 inch 20 Sheets of 22 Point Kraft Board Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts](https://m.media-amazon.com/images/I/31PyKSIFVfL.jpg)**AXELIP Chipboard Cardboard 8.5 x 11 inch 20 Sheets of 22 Point Kraft Board Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts**AXELIP**$7.41**4.4★107 rev](https://www.amazon.com/dp/B0F565Z9KS) [5![Cardboard Sheets 14Pcs 25PT Chipboard Sheets 8.5 x 11 480gsm/177 lbs Heavy-duty Kraft Board Thick Cardboard Sheets Paperboard for Craft DIY Project Bookbinding Scrapbooking Sheet and Packaging](https://m.media-amazon.com/images/I/41yQQ95g91L.jpg)**Cardboard Sheets 14Pcs 25PT Chipboard Sheets 8.5 x 11 480gsm/177 lbs Heavy-duty Kraft Board Thick Cardboard Sheets Paperboard for Craft DIY Project Bookbinding Scrapbooking Sheet and Packaging**AZUREAL**$6.70**4.6★67 rev](https://www.amazon.com/dp/B0FRDNCC22)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)](https://m.media-amazon.com/images/I/3176Rv3be3L.jpg)**24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)**SCIETRIBE**$7.17**22 rev5mo ago](https://www.amazon.com/dp/B0G573T1LG) [![Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing](https://m.media-amazon.com/images/I/31RDL02ugqL.jpg)**Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing**Goefun**$18.29**18 rev6mo ago](https://www.amazon.com/dp/B0GFW8FSYB) [![Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects](https://m.media-amazon.com/images/I/3174iM0yDwL.jpg)**Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects**Goefun**$16.52**11 rev6mo ago](https://www.amazon.com/dp/B0GFWCD1Y2) [![Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack](https://m.media-amazon.com/images/I/318DDQ1xY7L.jpg)**Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack**Goefun**$21.60**11 rev6mo ago](https://www.amazon.com/dp/B0GFW6NB1J) [![Cricut Heavy Chipboard - 10 2mm Sheets (11 in x 11 in) - Durable Versatile Material for DIY Crafts - Compatible with Cricut Maker](https://m.media-amazon.com/images/I/312tbSglmJL.jpg)**Cricut Heavy Chipboard - 10 2mm Sheets (11 in x 11 in) - Durable Versatile Material for DIY Crafts - Compatible with Cricut Maker**Cricut**$11.53**64 rev8mo ago](https://www.amazon.com/dp/B0G12NMR9S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack](https://m.media-amazon.com/images/I/318DDQ1xY7L.jpg)**Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack**Goefun**$21.60**5.0★**▲ 205%**](https://www.amazon.com/dp/B0GFW6NB1J) [![Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing](https://m.media-amazon.com/images/I/31RDL02ugqL.jpg)**Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing**Goefun**$18.29**4.8★**▲ 196%**](https://www.amazon.com/dp/B0GFW8FSYB) [![HORLIMER 20 Pack 8.5x11 Chipboard Sheets 80 PT Kraft Cardboard for Shipping Book Boards DIY Crafts](https://m.media-amazon.com/images/I/41F6ebiMl-L.jpg)**HORLIMER 20 Pack 8.5x11 Chipboard Sheets 80 PT Kraft Cardboard for Shipping Book Boards DIY Crafts**HORLIMER**$14.18**4.7★**▲ 191%**](https://www.amazon.com/dp/B0FY2S55FS) [![Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects](https://m.media-amazon.com/images/I/3174iM0yDwL.jpg)**Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects**Goefun**$16.52**5.0★**▲ 187%**](https://www.amazon.com/dp/B0GFWCD1Y2) [![24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)](https://m.media-amazon.com/images/I/3176Rv3be3L.jpg)**24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)**SCIETRIBE**$7.17**4.4★**▲ 131%**](https://www.amazon.com/dp/B0G573T1LG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

9K7KSpike '24 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Its good quality, easy to guy and trim”*

**Advertised Vs Actual Product**14%

*“As advertised”*

**Value For Money**9%

*“thank you for the excellent price point”*

**Strength**7%

*“Very sturdy”*

**Thickness**7%

*“If you need chipboard this is a great thickness, size and pack”*

**Durability**5%

*“They are durable”*

**Size-Overall**4%

*“I like the size because it was so easy to work with”*

**Ease Of Use**3%

*“Easy to use”*

**Functionality-Overall**3%

*“it works good for shipping artwork in mailing envelopes”*

**Weight Light**2%

*“Lightweight”*

### **What buyers complain about **

**Thickness**35%

*“Needs to be thicker”*

**Strength**11%

*“Flimsy”*

**Value For Money**7%

*“Not a great value for the price”*

**Advertised Vs Actual Product**7%

*“Not as described”*

**Weight Heavy**3%

*“they're heavier than Kraftboard”*

**Paper Quality**3%

*“a bit hard for paper hole puncher”*

**Flatness**2%

*“Careful, might not be flat”*

**Thin**2%

*“The boards are a little thin”*

**Design-Overall**2%

*“Simple design resulted in garbage results”*

**Weight Light**2%

*“not so light”*

### **Top return reasons **

**Size-Overall**26%

**Thin**25%

**Thickness**20%

**Strength**6%

**Advertised Vs Actual Product**3%

**Value For Money**3%

**Compatibility-Overall**2%

**Color**2%

**Material Quality**2%

**Quality-Overall**2%