--- title: "charms — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/charms" last_updated: "2026-07-10T04:33:46.555Z" locale: en meta: description: "charms shows low returns (1.7%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:description": "charms shows low returns (1.7%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:title": "charms — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen" --- Back to Flapen home # **charms** **Worth a look****66/100 ** charms shows low returns (1.7%), but strong incumbent ratings (4.5★) keeps it on the watch list. **Market/yr** **$1.5M** **Growth (1y)** **+246.2%** **Products** **60** **Brands** **39** was 22 a year ago **Sellers** **83** **Price range** **$5.74–$79.17** **Returns** **1.7%** **Rating** **4.5★** **Worth a look** Scores 66/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **42** ×0.30 Growth **81** ×0.30 Competition **83** ×0.20 Quality gap **36** ×0.10 Returns **86** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +246.2% year over year. 538K269KPrime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May · busiest ÷ quietest = 1.8× ## **Competition** - Acejoz14% - SANNIX9% - JIALEEY9% - FIVEIZERO8% - MGGFBLEY6% - PH PandaHall5% - Other (33 brands)50% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 39 brands and 83 sellers compete here. **Brands** **39 **▲rising was 22 a year ago **Sellers** **83** **Top 5 brand share** **46%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)](https://m.media-amazon.com/images/I/611t+8uCI4L.jpg) [**200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)**](https://www.amazon.com/dp/B097SFBSB4) Acejoz$11.924.6★2,72911%▼falling 2 ![SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated Enamel Pendants for DIY Necklace Bracelet Earring Craft Supplies](https://m.media-amazon.com/images/I/61mFoRCceZL.jpg) [**SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated Enamel Pendants for DIY Necklace Bracelet Earring Craft Supplies**](https://www.amazon.com/dp/B08GP4VZ4M) SANNIX$18.454.6★5,8707%▼falling 3 ![FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms](https://m.media-amazon.com/images/I/51wZYwjRKCL.jpg) [**FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms**](https://www.amazon.com/dp/B0F5QJY53V) FIVEIZERO$7.354.7★5395%▼falling 4 ![JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS](https://m.media-amazon.com/images/I/51tXDkLmYwL.jpg) [**JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS**](https://www.amazon.com/dp/B073YKWN45) JIALEEY$5.744.6★35,6505%▼falling 5 ![YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies](https://m.media-amazon.com/images/I/51LE76yu00L.jpg) [**YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies**](https://www.amazon.com/dp/B0C4KR198T) YETOOME$6.884.6★4794%▼falling 6 ![JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting](https://m.media-amazon.com/images/I/61r6wI3mWUL.jpg) [**JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting**](https://www.amazon.com/dp/B097LM9C7L) JIALEEY$9.974.7★2,1304%▼falling 7 ![PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making](https://m.media-amazon.com/images/I/51TmmZ+jNZL.jpg) [**PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making**](https://www.amazon.com/dp/B0CMXB81XQ) PH PandaHall$10.824.6★1983%▲rising 8 ![MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (30PCS)](https://m.media-amazon.com/images/I/61eE6Am-kwL.jpg) [**MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (30PCS)**](https://www.amazon.com/dp/B0F4KGDVSJ) MGGFBLEY$10.334.6★1173%▲rising 9 ![120PCS Mixed Colors Slime Charms Cute Flatback Random Resin Charms Bulk Slime Accessories Embellishments for Phone Junk Cases Scrapbooking Hair Clips & DIY Craft Decoration(Mixed Colors)](https://m.media-amazon.com/images/I/616ZTdAUQHL.jpg) [**120PCS Mixed Colors Slime Charms Cute Flatback Random Resin Charms Bulk Slime Accessories Embellishments for Phone Junk Cases Scrapbooking Hair Clips & DIY Craft Decoration(Mixed Colors)**](https://www.amazon.com/dp/B0FW4JMWXK) Cutest-LittleBell$7.734.4★693%▲rising 10 ![Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting](https://m.media-amazon.com/images/I/61xAyGM6sTL.jpg) [**Mckanti 150PCS Bracelet Charms Silver Bracelet Gold Plated Enamel Charms Pendants for Necklace Bracelet Jewelry Making and Crafting**](https://www.amazon.com/dp/B098KXZZQV) Mckanti$9.954.6★2,9913%▼falling 11 ![MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)](https://m.media-amazon.com/images/I/61eE6Am-kwL.jpg) [**MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)**](https://www.amazon.com/dp/B0F4KGLTPH) MGGFBLEY$12.384.6★1173%▲rising 12 ![Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charms for Bracelets Keychain Making Cute Heart Pendants DIY Earring Necklaces Bag Fun Charm for Arts & Crafts Making Supplies](https://m.media-amazon.com/images/I/61zF4n2ZmZL.jpg) [**Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charms for Bracelets Keychain Making Cute Heart Pendants DIY Earring Necklaces Bag Fun Charm for Arts & Crafts Making Supplies**](https://www.amazon.com/dp/B0GR9NXP8C) Sistenia$10.254.4★432%▲rising 13 ![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg) [**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**](https://www.amazon.com/dp/B0C6K457T6) LAEKOU$7.144.4★1,4822%▲rising 14 ![Flasoo 304Pcs Gold Charms for Jewelry Making Assorted Bracelet Letter Charms for DIY Jewelry Making Necklace Bracelet Keychains and Crafts](https://m.media-amazon.com/images/I/51v9G-kzhFL.jpg) [**Flasoo 304Pcs Gold Charms for Jewelry Making Assorted Bracelet Letter Charms for DIY Jewelry Making Necklace Bracelet Keychains and Crafts**](https://www.amazon.com/dp/B0F4CYPJLJ) Flasoo$15.984.6★1052%▼falling 15 ![FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set](https://m.media-amazon.com/images/I/51nGnOqfdbL.jpg) [**FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set**](https://www.amazon.com/dp/B0BVY8H7QM) FULUSODO$6.824.7★6002%▼falling **~~Showing 15 of 60 — show all ~~** ## **Product shelf** All 60 tracked products in this niche. Top sellersNewestTrending [![200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)](https://m.media-amazon.com/images/I/611t+8uCI4L.jpg)**200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)** Acejoz**$11.92**4.6★2,729 reviews](https://www.amazon.com/dp/B097SFBSB4) [![SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated Enamel Pendants for DIY Necklace Bracelet Earring Craft Supplies](https://m.media-amazon.com/images/I/61mFoRCceZL.jpg)**SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated Enamel Pendants for DIY Necklace Bracelet Earring Craft Supplies** SANNIX**$18.45**4.6★5,870 reviews](https://www.amazon.com/dp/B08GP4VZ4M) [![FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms](https://m.media-amazon.com/images/I/51wZYwjRKCL.jpg)**FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms** FIVEIZERO**$7.35**4.7★539 reviews](https://www.amazon.com/dp/B0F5QJY53V) [![JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS](https://m.media-amazon.com/images/I/51tXDkLmYwL.jpg)**JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS** JIALEEY**$5.74**4.6★35,650 reviews](https://www.amazon.com/dp/B073YKWN45) [![YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies](https://m.media-amazon.com/images/I/51LE76yu00L.jpg)**YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies** YETOOME**$6.88**4.6★479 reviews](https://www.amazon.com/dp/B0C4KR198T) [![JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting](https://m.media-amazon.com/images/I/61r6wI3mWUL.jpg)**JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting** JIALEEY**$9.97**4.7★2,130 reviews](https://www.amazon.com/dp/B097LM9C7L) [![PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making](https://m.media-amazon.com/images/I/51TmmZ+jNZL.jpg)**PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making** PH PandaHall**$10.82**4.6★198 reviews](https://www.amazon.com/dp/B0CMXB81XQ) [![MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (30PCS)](https://m.media-amazon.com/images/I/61eE6Am-kwL.jpg)**MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (30PCS)** MGGFBLEY**$10.33**4.6★117 reviews](https://www.amazon.com/dp/B0F4KGDVSJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“Great quality, nice dainty necklace”* **Color**10% *“Colors are amazing”* **Value For Money**10% *“fair price”* **Advertised Vs Actual Product**6% *“True to picture”* **Size-Overall**6% *“Fits great”* **Design-Overall**5% *“Very good design assortment”* **Fun/Entertainment Experience**4% *“fun to use”* **Durability**3% *“theyre holding up pretty well”* **Ease Of Use**3% *“Easy to use”* **Gifting Purpose**2% *“Great Gift”* ### **What buyers complain about ** **Size-Overall**22% *“So small”* **Quality-Overall**10% *“Poor quality”* **Durability**8% *“Broke fast bad”* **Advertised Vs Actual Product**7% *“Not at all as pictured”* **Color**5% *“is not the colors”* **Chain/Key Quality**4% *“Chain is short”* **Value For Money**3% *“Not worth the money”* **Precious Gemstone**3% *“a diamond already fell out”* **Adhesion/Stickiness**2% *“It didnt include glue”* **Material Quality**2% *“cheap plastic products”* #### **Top return reasons**- Size-Overall46% - Advertised Vs Actual Product13% - Quality-Overall7% - Value For Money5% - Color5% - Chain/Key Quality4% - Defective Material/Parts3% - Functionality-Overall2% - Shape/Style1% - Durability1%