---
title: "charcoal pencils — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/charcoal-pencils"
last_updated: "2026-07-14T01:55:24.512Z"
locale: en
meta:
  description: "charcoal pencils shows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list."
  "og:description": "charcoal pencils shows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list."
  "og:title": "charcoal pencils — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **charcoal pencils**

**Worth a look**

Shows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list.

Market size 61Growth 13Conversion 78Competition 52Returns 97Price range 41Avg price 86Brand share 55Review moat 27Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.38**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$538K**

$538K/yr · 359K searches

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.49–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,758.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**54**

**Top-5 brand share**

**72%**

**Open market**

**23%**

- Aenir24% - Brusarth24% - PANDAFLY11% - MARKART7% - Winsor & Newton6% - Amazon Basics5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$27K10%$54K15%$81K20%$108K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.](https://m.media-amazon.com/images/I/51b3XNWxWpL.jpg)**Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.**Aenir**$10.98**4.8★729 rev](https://www.amazon.com/dp/B0D8VSNP1Z) [2![Brusarth Professional Charcoal Pencils Drawing Set - 6 Pieces Soft Medium and Hard Charcoal Pencils for Drawing Sketching Shading](https://m.media-amazon.com/images/I/51GS6ht5RsS.jpg)**Brusarth Professional Charcoal Pencils Drawing Set - 6 Pieces Soft Medium and Hard Charcoal Pencils for Drawing Sketching Shading**Brusarth**$5.49**4.7★1,100 rev](https://www.amazon.com/dp/B093D6Q4V2) [3![Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading](https://m.media-amazon.com/images/I/51usb+nZELL.jpg)**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**4.6★284 rev](https://www.amazon.com/dp/B0DX6SKYNJ) [4![PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners](https://m.media-amazon.com/images/I/51avrNK95gL.jpg)**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH) [5![Winsor & Newton Studio Collection 6 Count Charcoal Pencils](https://m.media-amazon.com/images/I/41I3tDQXv9L.jpg)**Winsor & Newton Studio Collection 6 Count Charcoal Pencils**Winsor & Newton**$8.89**4.7★6,764 rev](https://www.amazon.com/dp/B08MFWBCKT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51BLMOwx9GL.jpg)**GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists**GETFOO**$6.25**117 rev1y ago](https://www.amazon.com/dp/B0FGWBB99X) [![Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts](https://m.media-amazon.com/images/I/51iUOS9OwSL.jpg)**Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts**Geyoga**$27.40**14 rev1y ago](https://www.amazon.com/dp/B0F2HK1ZC7) [![Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading](https://m.media-amazon.com/images/I/51usb+nZELL.jpg)**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**284 rev1y ago](https://www.amazon.com/dp/B0DX6SKYNJ) [![Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White](https://m.media-amazon.com/images/I/51UyG6lUV8L.jpg)**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**34,230 rev1y ago](https://www.amazon.com/dp/B0C58QNDB6) [![GETHPEN 27 Piece Charcoal Drawing Set - Professional Black & White Charcoal Pencils for Sketching Shading & Blending Graphite Sticks with Artist Art Supplies Kit (Beginners & Professionals)](https://m.media-amazon.com/images/I/51hRGT+oL6L.jpg)**GETHPEN 27 Piece Charcoal Drawing Set - Professional Black & White Charcoal Pencils for Sketching Shading & Blending Graphite Sticks with Artist Art Supplies Kit (Beginners & Professionals)**GETHPEN**$9.14**562 rev1y ago](https://www.amazon.com/dp/B0DQY81P29)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Winsor & Newton Studio Collection 6 Count Charcoal Pencils](https://m.media-amazon.com/images/I/41I3tDQXv9L.jpg)**Winsor & Newton Studio Collection 6 Count Charcoal Pencils**Winsor & Newton**$8.89**4.7★**▲ 141%**](https://www.amazon.com/dp/B08MFWBCKT) [![Faber-Castell Charcoal Sketch Set - 7 Piece Charcoal and Pastel Art Supplies Set](https://m.media-amazon.com/images/I/41gg1sSwM-L.jpg)**Faber-Castell Charcoal Sketch Set - 7 Piece Charcoal and Pastel Art Supplies Set**Faber-Castell**$9.14**4.4★**▲ 109%**](https://www.amazon.com/dp/B073XNKC4F) [![Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White](https://m.media-amazon.com/images/I/51UyG6lUV8L.jpg)**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**4.7★**▲ 91%**](https://www.amazon.com/dp/B0C58QNDB6) [![Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts](https://m.media-amazon.com/images/I/51iUOS9OwSL.jpg)**Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts**Geyoga**$27.40**4.9★**▲ 81%**](https://www.amazon.com/dp/B0F2HK1ZC7) [![GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51BLMOwx9GL.jpg)**GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists**GETFOO**$6.25**4.6★**▲ 77%**](https://www.amazon.com/dp/B0FGWBB99X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Decent quality”*

**Drawing Experience**18%

*“Great for drawing”*

**Value For Money**16%

*“Great value”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Color**7%

*“The accuracy of the colors are amazing”*

**Pen/Pencil Quality**5%

*“Nice set of pencils”*

**Ease Of Use**2%

*“easy to use”*

**Soft Feel**2%

*“They are so smooth”*

**Durability**2%

*“do not break easily”*

**Fun/Entertainment Experience**2%

*“So fun for my 10 year old”*

### **What buyers complain about **

**Advertised Vs Actual Product**10%

*“Which is not shown in the pictures”*

**Sharpness**8%

*“Other half just breaks immediately when trying hard to sharpen it”*

**Erasability**7%

*“kneaded eraser unusable”*

**Quality-Overall**6%

*“Pencils are garbage”*

**Color**6%

*“the colors could be brighther”*

**Ease Of Use**6%

*“The string to pull them starts a few rolls down so getting those first ones off is really a pain”*

**Size-Overall**6%

*“Much smaller than thought”*

**Durability**5%

*“It broke apart”*

**Value For Money**4%

*“too costly”*

**Nib/Tip Quality**3%

*“Well...when i try to sharpen the pencils the tips keep breaking off”*

### **Top return reasons **

**Size-Overall**15%

**Value For Money**14%

**Advertised Vs Actual Product**11%

**Quality-Overall**11%

**Defective Material/Parts**9%

**Color**8%

**Gifting Purpose**4%

**Product Condition**4%

**Sharpness**2%

**Zipper Quality**2%