---
title: "charcoal art supplies — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/charcoal-art-supplies"
last_updated: "2026-07-14T05:19:05.422Z"
locale: en
meta:
  description: "charcoal art supplies shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "charcoal art supplies shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "charcoal art supplies — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **charcoal art supplies**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 18Conversion 76Competition 72Returns 97Price range 41Avg price 82Brand share 75Review moat 29Quality gap 20

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$324K**

$324K/yr · 252K searches

**Price range**

**Okay****$3.33–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,629.69**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**87**

**Top-5 brand share**

**60%**

**Open market**

**35%**

- Aenir16% - PANDAFLY15% - Strathmore15% - KALOUR8% - Faber-Castell6% - HIFORNY5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$26K12%$39K16%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.](https://m.media-amazon.com/images/I/51b3XNWxWpL.jpg)**Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.**Aenir**$10.98**4.8★729 rev](https://www.amazon.com/dp/B0D8VSNP1Z) [2![PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/518qKIuzFnL.jpg)**PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists**PANDAFLY**$7.26**4.7★584 rev](https://www.amazon.com/dp/B0CKBS77DB) [3![Strathmore 300 Series Wire Bound Charcoal Pad 64 lb. Laid Surface 9 X 12 inches White 32 Sheets (330-9)](https://m.media-amazon.com/images/I/51JJnYm-n2L.jpg)**Strathmore 300 Series Wire Bound Charcoal Pad 64 lb. Laid Surface 9 X 12 inches White 32 Sheets (330-9)**Strathmore**$8.86**4.8★1,557 rev](https://www.amazon.com/dp/B004O7FFR8) [4![KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults](https://m.media-amazon.com/images/I/51yn4g0JYNL.jpg)**KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults**KALOUR**$9.37**4.5★174 rev](https://www.amazon.com/dp/B0DK51VYCQ) [5![PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners](https://m.media-amazon.com/images/I/51avrNK95gL.jpg)**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners](https://m.media-amazon.com/images/I/51ulK9HxsxL.jpg)**HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$30.55**319 rev11mo ago](https://www.amazon.com/dp/B0FDWC79BM) [![HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners](https://m.media-amazon.com/images/I/51g7dBCo27L.jpg)**HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$15.58**396 rev11mo ago](https://www.amazon.com/dp/B0FDQF53MQ) [![Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults](https://m.media-amazon.com/images/I/51hIAQcBoCL.jpg)**Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults**Aenir**$8.90**73 rev1y ago](https://www.amazon.com/dp/B0F3P7CJQH) [![Gueevin 24 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm4-5mm5-7mm7-9mm)](https://m.media-amazon.com/images/I/51oDF4i2TmL.jpg)**Gueevin 24 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm4-5mm5-7mm7-9mm)**Gueevin**$8.73**354 rev1y ago](https://www.amazon.com/dp/B0F4K74KP5) [![Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)](https://m.media-amazon.com/images/I/41X7J+u5QsL.jpg)**Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)**Trzzyan**$7.81**129 rev1y ago](https://www.amazon.com/dp/B0F22S2WXL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White](https://m.media-amazon.com/images/I/51UyG6lUV8L.jpg)**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**4.7★**▲ 247%**](https://www.amazon.com/dp/B0C58QNDB6) [![HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners](https://m.media-amazon.com/images/I/51ulK9HxsxL.jpg)**HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$30.55**4.8★**▲ 100%**](https://www.amazon.com/dp/B0FDWC79BM) [![Brusarth Charcoal Pencils for Drawing Set of 26 Professional Drawing Sketch Pencils Art Supplies for Sketching Shading Blending Artist Pencils for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51Wr+necelL.jpg)**Brusarth Charcoal Pencils for Drawing Set of 26 Professional Drawing Sketch Pencils Art Supplies for Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**Brusarth**$9.41**4.7★**▲ 83%**](https://www.amazon.com/dp/B0DJZG9R2D) [![Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading](https://m.media-amazon.com/images/I/51usb+nZELL.jpg)**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DX6SKYNJ) [![Strathmore 300 Series Charcoal Paper Pad Glue Bound 11x17 inches 32 Sheets (64lb/95g) - Artist Paper for Adults and Students - Charcoal and Pastel](https://m.media-amazon.com/images/I/51A8ptool3L.jpg)**Strathmore 300 Series Charcoal Paper Pad Glue Bound 11x17 inches 32 Sheets (64lb/95g) - Artist Paper for Adults and Students - Charcoal and Pastel**Strathmore**$15.63**4.7★**▲ 70%**](https://www.amazon.com/dp/B004UQK26M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

10K6KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Decent quality”*

**Drawing Experience**14%

*“Great for drawing”*

**Value For Money**14%

*“Great deal”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Size-Overall**5%

*“The different sizes are very nice”*

**Ease Of Use**4%

*“Easy to use”*

**Soft Feel**4%

*“They blended with gentle touch”*

**Color**3%

*“The accuracy of the colors are amazing”*

**Fun/Entertainment Experience**2%

*“Lots of fun”*

**Durability**2%

*“They are definitely durable”*

### **What buyers complain about **

**Advertised Vs Actual Product**12%

*“product images are misleading”*

**Durability**10%

*“it broke apart”*

**Quality-Overall**8%

*“Poor quality”*

**Adhesion/Stickiness**7%

*“if you roll it then it won't stick”*

**Size-Overall**7%

*“too small”*

**Sharpness**4%

*“Other half just breaks immediately when trying hard to sharpen it”*

**Defective Material/Parts**4%

*“2 of the grey charcoal came broken”*

**Thickness**4%

*“Thin, not for me”*

**Ease Of Cleaning**3%

*“take forever to get dirty”*

**Nib/Tip Quality**3%

*“Well...when i try to sharpen the pencils the tips keep breaking off”*

### **Top return reasons **

**Size-Overall**28%

**Value For Money**13%

**Advertised Vs Actual Product**11%

**Defective Material/Parts**8%

**Quality-Overall**6%

**Functionality-Overall**6%

**Color**3%

**Weight Heavy**2%

**Gifting Purpose**2%

**Product Condition**2%