---
title: "chalk pencils — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/chalk-pencils"
last_updated: "2026-07-14T07:25:07.987Z"
locale: en
meta:
  description: "chalk pencils shows low returns (1.3%), but prices mostly outside the sweet spot ($4.98–$14.85) keeps it on the watch list."
  "og:description": "chalk pencils shows low returns (1.3%), but prices mostly outside the sweet spot ($4.98–$14.85) keeps it on the watch list."
  "og:title": "chalk pencils — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chalk pencils**

**Worth a look**

Shows low returns (1.3%), but prices mostly outside the sweet spot ($4.98–$14.85) keeps it on the watch list.

Market size 38Growth 50Conversion 86Competition 37Returns 89Price range 0Avg price 23Brand share 63Review moat 55Quality gap 76

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,287.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+19.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$192K**

$192K/yr · 242K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$8.14**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.98–$14.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**67%**

**Open market**

**25%**

- MARKART24% - GENERAL'S13% - KALOUR12% - Brusarth11% - GETHPEN7% - Pepperell Crafts7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$58K40%$77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists](https://m.media-amazon.com/images/I/41nxNHgEIUL.jpg)**MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists**MARKART**$6.18**4.6★2,572 rev](https://www.amazon.com/dp/B09B4RM3NM) [2![KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists](https://m.media-amazon.com/images/I/41iMj3tgxKL.jpg)**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**4.5★789 rev](https://www.amazon.com/dp/B0CHF9D742) [3![Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights](https://m.media-amazon.com/images/I/41fjkM51JJS.jpg)**Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights**Brusarth**$4.98**4.4★1,925 rev](https://www.amazon.com/dp/B08HRVZ4M5) [4![General Pencil 2 Piece Multi-Pastel Chalk Pencils White](https://m.media-amazon.com/images/I/31DaaQQ+SEL.jpg)**General Pencil 2 Piece Multi-Pastel Chalk Pencils White**GENERAL'S**$6.27**4.6★1,753 rev](https://www.amazon.com/dp/B01LZATLNU) [5![Pepperell Real Slate Chalk Pencils 5/Pkg W/Sharpener Sandal](https://m.media-amazon.com/images/I/41rmhScR9UL.jpg)**Pepperell Real Slate Chalk Pencils 5/Pkg W/Sharpener Sandal**Pepperell Crafts**$5.75**3.8★1,950 rev](https://www.amazon.com/dp/B011Q4NSEI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns](https://m.media-amazon.com/images/I/41jSTLK0uaL.jpg)**Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns**Motiskyy**$12.84**66 rev11mo ago](https://www.amazon.com/dp/B0FLXM1RTX) [![Yasdyri White Chalk Pencil 10 PCS White Pencil Set for Drawing Sketching Shading Blending for Beginners & Artists (10 PCS)](https://m.media-amazon.com/images/I/411y9OK2uLL.jpg)**Yasdyri White Chalk Pencil 10 PCS White Pencil Set for Drawing Sketching Shading Blending for Beginners & Artists (10 PCS)**Yasdyri**$8.18**49 rev1y ago](https://www.amazon.com/dp/B0F5W9NGD7) [![KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists](https://m.media-amazon.com/images/I/41iMj3tgxKL.jpg)**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**789 rev2y ago](https://www.amazon.com/dp/B0CHF9D742) [![MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists](https://m.media-amazon.com/images/I/51IVVJQpzPL.jpg)**MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists**MARTCOLOR**$7.34**596 rev2y ago](https://www.amazon.com/dp/B0CH9CBGDW) [![GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors](https://m.media-amazon.com/images/I/51IMi5DKTkL.jpg)**GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors**GETHPEN**$9.93**1,141 rev3y ago](https://www.amazon.com/dp/B0CBNX34XS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending](https://m.media-amazon.com/images/I/41aqcWthoBS.jpg)**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★**▲ 237%**](https://www.amazon.com/dp/B0991GXB8R) [![GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists](https://m.media-amazon.com/images/I/4166DFvVnbL.jpg)**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★**▲ 103%**](https://www.amazon.com/dp/B09XGZ5FGY) [![Multipastel Chalk Pencils 2/Pkg-White](https://m.media-amazon.com/images/I/41Ynp37kyvL.jpg)**Multipastel Chalk Pencils 2/Pkg-White**GENERAL'S**$10.57**4.6★**▲ 84%**](https://www.amazon.com/dp/B07FLVV7P3) [![Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns](https://m.media-amazon.com/images/I/41jSTLK0uaL.jpg)**Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns**Motiskyy**$12.84**3.9★**▲ 42%**](https://www.amazon.com/dp/B0FLXM1RTX) [![MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists](https://m.media-amazon.com/images/I/51IVVJQpzPL.jpg)**MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists**MARTCOLOR**$7.34**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CH9CBGDW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +19.8% search growth over the last 90 days.

6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Excellent quality very smooth & blends nicely”*

**Pen/Pencil Quality**10%

*“Perfect pencil”*

**Color**9%

*“The colors are pretty”*

**Durability**8%

*“These do not break easily”*

**Value For Money**8%

*“worth it”*

**Writing Experience**6%

*“They are easy to see on a white background and write smoothly”*

**Ease Of Use**6%

*“Ease of use”*

**Erasability**5%

*“they erase with ease”*

**Drawing Experience**3%

*“Good for drawing”*

**Sharpness**3%

*“easy to sharpen no broken leads”*

### **What buyers complain about **

**Sharpness**18%

*“Impossible to sharpen”*

**Functionality-Overall**15%

*“Doesn't really work”*

**Writing Experience**11%

*“then they stop writing”*

**Advertised Vs Actual Product**7%

*“Not as advertised”*

**Durability**6%

*“Breaks easily and often”*

**Quality-Overall**6%

*“Garbage”*

**Nib/Tip Quality**5%

*“The tip breaks easily with our so much pressure”*

**Ease Of Use**4%

*“because the chalk is so hard it's not easy to get it on there without pressing hard”*

**Color**3%

*“no color”*

**Material Quality**3%

*“Its more of a wax material than chalk”*

### **Top return reasons **

**Functionality-Overall**21%

**Advertised Vs Actual Product**10%

**Writing Experience**8%

**Color**6%

**Ink Refill**6%

**Size-Overall**6%

**Sharpness**5%

**Value For Money**5%

**Defective Material/Parts**3%

**Quality-Overall**3%