---
title: "chalk pastels — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/chalk-pastels"
last_updated: "2026-07-13T18:58:16.744Z"
locale: en
meta:
  description: "chalk pastels shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "chalk pastels shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "chalk pastels — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chalk pastels**

**Worth a look**

Shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 59Growth 29Conversion 60Competition 48Returns 93Price range 82Avg price 84Brand share 43Review moat 32Quality gap 27

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.87–$58.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$476K**

$476K/yr · 491K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,340.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**61**

**Top-5 brand share**

**79%**

**Open market**

**14%**

- Artecho29% - MUNGYO21% - HA SHI12% - KINGART11% - Mont Marte7% - COLOUR BLOCK7% - Open — no brand owns it (4 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$48K20%$95K30%$143K40%$190K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies](https://m.media-amazon.com/images/I/41xBPYqYC0L.jpg)**Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies**Artecho**$11.22**4.6★2,915 rev](https://www.amazon.com/dp/B0CNQQ6F2D) [2![MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape](https://m.media-amazon.com/images/I/413jumoAUkL.jpg)**MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape**MUNGYO**$10.28**4.6★12,604 rev](https://www.amazon.com/dp/B01HFJJLNU) [3![HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels](https://m.media-amazon.com/images/I/41TpxXyMGbL.jpg)**HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels**HA SHI**$13.30**4.6★9,059 rev](https://www.amazon.com/dp/B089VZGQN4) [4![Mont Marte Soft Pastels in Tin Box Signature 48pc 48 Assorted Colors Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal for Art Craft Coloring and Sketching](https://m.media-amazon.com/images/I/51ePUK8JVVL.jpg)**Mont Marte Soft Pastels in Tin Box Signature 48pc 48 Assorted Colors Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal for Art Craft Coloring and Sketching**Mont Marte**$19.48**4.7★1,261 rev](https://www.amazon.com/dp/B09MS55FVG) [5![MUNGYO Soft Pastel 64 Color Set Square Chalk (US English Version)](https://m.media-amazon.com/images/I/512P+Zh+tHL.jpg)**MUNGYO Soft Pastel 64 Color Set Square Chalk (US English Version)**MUNGYO**$11.30**4.6★12,604 rev](https://www.amazon.com/dp/B010MZ9ISW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fantastory Short Soft Chalk Pastels Set 66 Sticks Includes 4 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners Drawing Blending Layering Christmas Art Supplies](https://m.media-amazon.com/images/I/51VXpMNsrfL.jpg)**Fantastory Short Soft Chalk Pastels Set 66 Sticks Includes 4 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners Drawing Blending Layering Christmas Art Supplies**Fantastory**$13.46**130 rev2y ago](https://www.amazon.com/dp/B0CXD8QSF1) [![Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies](https://m.media-amazon.com/images/I/41xBPYqYC0L.jpg)**Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies**Artecho**$11.22**2,915 rev2y ago](https://www.amazon.com/dp/B0CNQQ6F2D) [![KINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects](https://m.media-amazon.com/images/I/41y7MQ0uJFL.jpg)**KINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects**KINGART**$11.43**232 rev2y ago](https://www.amazon.com/dp/B0CNCWKDJB) [![Fantastory Long Soft Chalk Pastels Set 72 Sticks Includes 5 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners;Classroom; Drawing Blending Layering;Christmas Art Supplies](https://m.media-amazon.com/images/I/51h2YOvpEwL.jpg)**Fantastory Long Soft Chalk Pastels Set 72 Sticks Includes 5 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners;Classroom; Drawing Blending Layering;Christmas Art Supplies**Fantastory**$23.95**262 rev2y ago](https://www.amazon.com/dp/B0CCD8FZ6T) [![MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable](https://m.media-amazon.com/images/I/51mHO-qCKSL.jpg)**MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable**MUNGYO**$21.63**5,290 rev3y ago](https://www.amazon.com/dp/B004WQHY4S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects](https://m.media-amazon.com/images/I/41y7MQ0uJFL.jpg)**KINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects**KINGART**$11.43**4.4★**▲ 117%**](https://www.amazon.com/dp/B0CNCWKDJB) [![Non Toxic Mungyo Soft Pastel Set of 48 Assorted Colors Square Chalk(US English Version) - New Version](https://m.media-amazon.com/images/I/41fXlar13eL.jpg)**Non Toxic Mungyo Soft Pastel Set of 48 Assorted Colors Square Chalk(US English Version) - New Version**MUNGYO**$9.21**4.6★**▲ 76%**](https://www.amazon.com/dp/B08PQ4V6TT) [![KINGART StudioColored Pastels Colored Square Chalk 48 Piece](https://m.media-amazon.com/images/I/41MT6Q5G8DL.jpg)**KINGART StudioColored Pastels Colored Square Chalk 48 Piece**KINGART**$9.26**4.4★**▲ 75%**](https://www.amazon.com/dp/B09F73XT81) [![HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels](https://m.media-amazon.com/images/I/41TpxXyMGbL.jpg)**HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels**HA SHI**$13.30**4.6★**▲ 65%**](https://www.amazon.com/dp/B089VZGQN4) [![COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.](https://m.media-amazon.com/images/I/51voRznHZ+L.jpg)**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★**▲ 36%**](https://www.amazon.com/dp/B0B24XSWFT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

13K8KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“Colors are beautiful”*

**Quality-Overall**15%

*“High quality at a budget price”*

**Value For Money**11%

*“Very affordable”*

**Soft Feel**7%

*“They're very soft and creamy,”*

**Ease Of Use**5%

*“easy to use”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Durability**3%

*“Perfect and none broken”*

**Drawing Experience**2%

*“lovely to draw with”*

**Texture/Consistency-Overall**2%

*“Great texture”*

**Paint Quality**2%

*“good starting point for painting with oil pastels”*

### **What buyers complain about **

**Color**22%

*“Not the best chalk color”*

**Durability**11%

*“Break easily,”*

**Size-Overall**7%

*“Extremely small”*

**Hard Feel**6%

*“They are so incredibly hard and crumbly”*

**Thickness**5%

*“Not chalky enough”*

**Moist/Dry**5%

*“some seem dried out”*

**Paint Quality**4%

*“Pigment not the best”*

**Ethical Trade/Fair Trade**3%

*“Do not trust this manufacturer”*

**Storage Capacity**3%

*“Just hard to store”*

**Ease Of Cleaning**3%

*“A little dusty and dirty,”*

### **Top return reasons **

**Size-Overall**21%

**Color**18%

**Defective Material/Parts**11%

**Value For Money**8%

**Advertised Vs Actual Product**7%

**Quality-Overall**5%

**Product Condition**4%

**Hard Feel**3%

**Functionality-Overall**3%

**Adhesion/Stickiness**2%