---
title: "cedarwood essential oil — Niche Verdict: Launch it (76/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cedarwood-essential-oil"
last_updated: "2026-07-14T01:57:36.100Z"
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meta:
  description: "cedarwood essential oil clears our launch bar: a $1.1M/yr market growing +173.4% this quarter with returns at 1.2%."
  "og:description": "cedarwood essential oil clears our launch bar: a $1.1M/yr market growing +173.4% this quarter with returns at 1.2%."
  "og:title": "cedarwood essential oil — Niche Verdict: Launch it (76/100) | Amazon United States - Flapen"
---

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# **cedarwood essential oil**

**Launch it**

A $1.1M/yr market growing +173.4% this quarter with returns at 1.2% — clears our launch bar.

Market size 80Growth 97Conversion 95Competition 51Returns 90Price range 85Avg price 74Brand share 72Review moat 28Quality gap 70

**Growth**

**Incredible****+173.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$4.90–$89.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 619K searches

**Avg price**

**Good****$14.82**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,738.07**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**62%**

**Open market**

**33%**

- Handcraft Blends19% - NaturoBliss14% - Majestic Pure11% - Cliganic11% - KUKKA essential oils6% - HIQILI5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$45K8%$90K12%$135K16%$181K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41tp53L68BL.jpg)**Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.87**4.4★1,483 rev](https://www.amazon.com/dp/B0DBRQ9PBW) [2![NaturoBliss Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/414giZxtv1L.jpg)**NaturoBliss Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**NaturoBliss**$9.30**4.6★864 rev](https://www.amazon.com/dp/B0B9LR36H6) [3![Cliganic Organic Cedarwood Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified](https://m.media-amazon.com/images/I/51kC0GsRDPL.jpg)**Cliganic Organic Cedarwood Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified**Cliganic**$9.91**3.9★1,128 rev](https://www.amazon.com/dp/B086VK6QTV) [4![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cedarwood Essential Oil Cedarwood Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41bRHOPDsKL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cedarwood Essential Oil Cedarwood Oil 4 Fl Oz**Majestic Pure**$10.80**4.2★3,701 rev](https://www.amazon.com/dp/B079ZN8SC9) [5![100% Pure Cedarwood Oil - 4 Fl Oz Cedarwood Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51UZDBstvTL.jpg)**100% Pure Cedarwood Oil - 4 Fl Oz Cedarwood Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$9.95**4.4★650 rev](https://www.amazon.com/dp/B09PRB56RC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wuvezrub Cedarwood Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Cedarwood](https://m.media-amazon.com/images/I/411xRuvwa7L.jpg)**Wuvezrub Cedarwood Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Cedarwood**Wuvezrub**$5.97**64 rev11mo ago](https://www.amazon.com/dp/B0FHWMYGM7) [![SU JUABA Cedarwood Essential Oil 4 Oz Aromatherapy Oil for Hair Massage Relaxation & Skin Care - 118ML](https://m.media-amazon.com/images/I/51iFDEVBxrL.jpg)**SU JUABA Cedarwood Essential Oil 4 Oz Aromatherapy Oil for Hair Massage Relaxation & Skin Care - 118ML**SU JUABA**$8.66**203 rev1y ago](https://www.amazon.com/dp/B0FBW4BZL3) [![Handcraft Blends Organic Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy](https://m.media-amazon.com/images/I/41Rytom5vlL.jpg)**Handcraft Blends Organic Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy**Handcraft Blends**$12.98**505 rev1y ago](https://www.amazon.com/dp/B0DWXYMWRN) [![Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz](https://m.media-amazon.com/images/I/41obDRdR+TL.jpg)**Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz**Carno Calm**$9.48**4,023 rev1y ago](https://www.amazon.com/dp/B0DDH6SL9F) [![Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41tp53L68BL.jpg)**Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.87**1,483 rev1y ago](https://www.amazon.com/dp/B0DBRQ9PBW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nirvana Nurture Cedarwood Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/31WALYoiJdL.jpg)**Nirvana Nurture Cedarwood Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$10.30**4.3★**▲ 91%**](https://www.amazon.com/dp/B0G1GP359W) [![Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz](https://m.media-amazon.com/images/I/41obDRdR+TL.jpg)**Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz**Carno Calm**$9.48**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DDH6SL9F) [![Wondercide Cedar Flea & Tick Spray for Pets Plus Home with Natural Essential Oils 16 fl. oz.](https://m.media-amazon.com/images/I/31mCZIGZClL.jpg)**Wondercide Cedar Flea & Tick Spray for Pets Plus Home with Natural Essential Oils 16 fl. oz.**Wondercide**$26.18**4.2★**▲ 80%**](https://www.amazon.com/dp/B01M626UN6) [![Handcraft Blends Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41GlH28MefL.jpg)**Handcraft Blends Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$7.55**4.4★**▲ 67%**](https://www.amazon.com/dp/B0BBP53248) [![PUROLEO Cedarwood Essential Oil 32 Fl Oz/946 ML (Packed in Canada) 100% Pure & Natural Cedarwood Oil for Aromatherapy Relaxation and Skin Care - Cedarwood Oil for Diffuser](https://m.media-amazon.com/images/I/31VTANG4HwL.jpg)**PUROLEO Cedarwood Essential Oil 32 Fl Oz/946 ML (Packed in Canada) 100% Pure & Natural Cedarwood Oil for Aromatherapy Relaxation and Skin Care - Cedarwood Oil for Diffuser**PURÓLEO**$89.58**4.1★**▲ 64%**](https://www.amazon.com/dp/B0BSCWM67R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +173.4% search growth over the last 90 days.

35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**49%

*“Amazing scent”*

**Quality-Overall**15%

*“Excellent Quality Product”*

**Value For Money**5%

*“Well worth the money”*

**Pest/Insect Control**4%

*“Keeps pests away”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Size-Overall**2%

*“Good size”*

**Strength**2%

*“Cedarwood essential oil is a powerful”*

**Ingredients-Overall**1%

*“The product is great”*

**Efficiency**1%

*“this worked great”*

**Ease Of Use**1%

*“Very easy to use”*

### **What buyers complain about **

**Smell**63%

*“Artificial smell”*

**Value For Money**3%

*“Waste of money”*

**Functionality-Overall**3%

*“for my purpose this did not do the job”*

**Strength**3%

*“Not strong”*

**Quality-Overall**3%

*“Low quality”*

**Dilute/Watery**2%

*“This is a watery product, poor quality and strength”*

**Size-Overall**2%

*“Small container”*

**Ingredients-Overall**1%

*“This product is harmful”*

**Natural Ingredients**1%

*“They were definitely not 100 percent natural oils”*

**Pest/Insect Control**1%

*“Does not kill ticks”*

### **Top return reasons **

**Smell**74%

**Advertised Vs Actual Product**7%

**Leak-Proof**4%

**Functionality-Overall**3%

**Size-Overall**3%

**Spray/Flow**2%

**Value For Money**2%

**Quality-Overall**1%

**Dilute/Watery**1%

**Ingredients-Overall**1%