---
title: "cat embroidery kit — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cat-embroidery-kit"
last_updated: "2026-07-14T04:24:46.960Z"
locale: en
meta:
  description: "cat embroidery kit shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list."
  "og:description": "cat embroidery kit shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list."
  "og:title": "cat embroidery kit — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **cat embroidery kit**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 15Conversion 26Competition 90Returns 86Price range 59Avg price 56Brand share 95Review moat 85Quality gap 53

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****309.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.15–$29.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.66**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$22K**

$22K/yr · 84K searches

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**45 **▼falling

**Sellers**

**51**

**Top-5 brand share**

**36%**

**Open market**

**59%**

- Louise Maelys9% - Nuberlic8% - Zhenqing7% - ERKOON6% - BEUNITONE6% - ZWZRAFT5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4364%$8726%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ERKOON 4 Sets Embroidery Kit for Beginners Hummingbird and Flower Cross Stitch Set for Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch (Cat)](https://m.media-amazon.com/images/I/51jP4MIDhyL.jpg)**ERKOON 4 Sets Embroidery Kit for Beginners Hummingbird and Flower Cross Stitch Set for Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch (Cat)**ERKOON**$18.42**4.6★318 rev](https://www.amazon.com/dp/B0DJSCHY75) [2![BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor](https://m.media-amazon.com/images/I/51sceNw5BUL.jpg)**BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor**BEUNITONE**$17.85**4.0★64 rev](https://www.amazon.com/dp/B0FY6MFH9T) [3![Embroidery Kit for Beginners 4 Sets Cat Embroidery Kits Needle Point Kits for Adults Beginner with Full Package Embroidery Supplies Detailed Easy-to-Follow Instructions Gift for DIY Lovers](https://m.media-amazon.com/images/I/51ZnvhGaFKL.jpg)**Embroidery Kit for Beginners 4 Sets Cat Embroidery Kits Needle Point Kits for Adults Beginner with Full Package Embroidery Supplies Detailed Easy-to-Follow Instructions Gift for DIY Lovers**ZWZRAFT**$16.82**4.6★171 rev](https://www.amazon.com/dp/B0FNMLW7LT) [4![JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques](https://m.media-amazon.com/images/I/51VYQcb58lL.jpg)**JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques**JOZYSH**$10.99**3.2★3 rev](https://www.amazon.com/dp/B0GD6FBN27) [5![Crafmanoe Cat Embroidery Kits for Beginners Adults Flowers Embroidery Starter Kits Counted Cross Stitch Kits for Beginners Adults Hobbies Set for Women Embroidery Hoops Thread and Video Tutorial](https://m.media-amazon.com/images/I/4110JVc-ZpL.jpg)**Crafmanoe Cat Embroidery Kits for Beginners Adults Flowers Embroidery Starter Kits Counted Cross Stitch Kits for Beginners Adults Hobbies Set for Women Embroidery Hoops Thread and Video Tutorial**Crafmanoe**$7.03**4.6★174 rev](https://www.amazon.com/dp/B0FB8NDHK9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea](https://m.media-amazon.com/images/I/51OEYGhGe4L.jpg)**Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea**Thinas**$19.73**8 rev2mo ago](https://www.amazon.com/dp/B0GY4DVPKB) [![3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor](https://m.media-amazon.com/images/I/51w3goZtOLL.jpg)**3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor**TCDZMYGS**$16.00**1 rev3mo ago](https://www.amazon.com/dp/B0GWPKLLTH) [![Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults](https://m.media-amazon.com/images/I/51QzMUOs2mL.jpg)**Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults**Nuberlic**$8.59**580 rev3mo ago](https://www.amazon.com/dp/B0GVF3JTHC) [![ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.](https://m.media-amazon.com/images/I/41-9v9FU9yL.jpg)**ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.**ZGEZGE**$9.52**8 rev3mo ago](https://www.amazon.com/dp/B0GT56JRSD) [![KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch](https://m.media-amazon.com/images/I/518ah+tlnOL.jpg)**KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch**KYOQFVN**$9.37**227 rev4mo ago](https://www.amazon.com/dp/B0GLM6DZ18)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor](https://m.media-amazon.com/images/I/51w3goZtOLL.jpg)**3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor**TCDZMYGS**$16.00**5.0★**▲ 371%**](https://www.amazon.com/dp/B0GWPKLLTH) [![ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.](https://m.media-amazon.com/images/I/41-9v9FU9yL.jpg)**ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.**ZGEZGE**$9.52**5.0★**▲ 350%**](https://www.amazon.com/dp/B0GT56JRSD) [![Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea](https://m.media-amazon.com/images/I/51OEYGhGe4L.jpg)**Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea**Thinas**$19.73**4.5★**▲ 340%**](https://www.amazon.com/dp/B0GY4DVPKB) [![Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults](https://m.media-amazon.com/images/I/51QzMUOs2mL.jpg)**Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults**Nuberlic**$8.59**4.5★**▲ 338%**](https://www.amazon.com/dp/B0GVF3JTHC) [![KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch](https://m.media-amazon.com/images/I/518ah+tlnOL.jpg)**KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch**KYOQFVN**$9.37**4.0★**▲ 335%**](https://www.amazon.com/dp/B0GLM6DZ18)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — -19.7% search growth over the last 90 days.

2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**20%

*“This has been a really fun project”*

**Ease Of Use**12%

*“easy to use”*

**Instructions/User Manual/Troubleshooting**10%

*“The instructions are easy to follow”*

**Quality-Overall**10%

*“Great quality”*

**Design-Overall**8%

*“The designs were so cute”*

**Color**7%

*“colors were cute”*

**Gifting Purpose**6%

*“Well received gift”*

**Stitch/Finish/Polish**5%

*“Enjoyable and Fast to Stitch”*

**Value For Money**4%

*“Good value for what you get”*

**Material Quality**3%

*“The included materials feel suitable for beginner use”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**19%

*“Lousy instructions”*

**Color**13%

*“Colors will bleed”*

**Stitch/Finish/Polish**7%

*“Not cross stitch”*

**Size-Overall**7%

*“It's a smaller canvas”*

**Assembly/Installation**4%

*“But beginning embroiderers are going to be taken in by something that looks cute and appealing and be left with a frustrating kit with bad instructions that, even if they turn to other sources for how to make the stitches, isn't going to look like what they paid for”*

**Design-Overall**4%

*“none of the four designs provided enough floss for the entire design”*

**Display Colors**3%

*“Pattern and instructions do not have the same colors on them, its very hard to see what color thread to use”*

**Quality-Overall**3%

*“The hoop is not the best quality”*

**Ease Of Use**2%

*“not easy”*

**Paint Quality**2%

*“The colors are not as distinctive from each other on the canvas itself”*

### **Top return reasons **

**Stitch/Finish/Polish**19%

**Size-Overall**16%

**Advertised Vs Actual Product**15%

**Instructions/User Manual/Troubleshooting**10%

**Value For Money**6%

**Quality-Overall**6%

**Material Quality**5%

**Print Quality**4%

**Color**3%

**Frame Quality**3%