---
title: "carvel ice cream cake — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/carvel-ice-cream-cake"
last_updated: "2026-07-14T01:10:32.263Z"
locale: en
meta:
  description: "carvel ice cream cake shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list."
  "og:description": "carvel ice cream cake shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list."
  "og:title": "carvel ice cream cake — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **carvel ice cream cake**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 39Growth 23Conversion 39Competition 83Returns 99Price range 61Avg price 77Brand share 20Review moat 63Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.99**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****979.83**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$1.25–$140.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$198K**

$198K/yr · 397K searches

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**605**

**Top-5 brand share**

**92%**

**Open market**

**7%**

- Bramble Berry45% - Prairie City Bakery23% - Jeni's16% - Just Play6% - Van Leeuwen2% - PD1% - Open — no brand owns it (10 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$12K8%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 66 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prairie City Bakery Original Ooey Gooey Butter Cake 3 Boxes 30 Individually Wrapped Cakes Vanilla 60 Ounce](https://m.media-amazon.com/images/I/51uWqN9FuZL.jpg)**Prairie City Bakery Original Ooey Gooey Butter Cake 3 Boxes 30 Individually Wrapped Cakes Vanilla 60 Ounce**Prairie City Bakery**$74.67**4.6★125 rev](https://www.amazon.com/dp/B079XXZFMK) [2![Prairie City Bakery Ooey Gooey Butter Cake Individually Wrapped On The Go Dessert Sweet Treats Perfect For Snacking 2 Ounce Snack Cakes Pack of 10 (Original)](https://m.media-amazon.com/images/I/51xXbK8CG8L.jpg)**Prairie City Bakery Ooey Gooey Butter Cake Individually Wrapped On The Go Dessert Sweet Treats Perfect For Snacking 2 Ounce Snack Cakes Pack of 10 (Original)**Prairie City Bakery**$29.55**4.3★1,886 rev](https://www.amazon.com/dp/B07938TDP9) [3![Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41o1zezeO0L.jpg)**Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.46**4.7★536 rev](https://www.amazon.com/dp/B0CLVT6SPF) [4![Bramble Berry Cashmere Fragrance Oil 2 oz | Warm Cozy Scent with Vanilla for Candles Soap Lotion Perfume & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41vEhTUjj9L.jpg)**Bramble Berry Cashmere Fragrance Oil 2 oz | Warm Cozy Scent with Vanilla for Candles Soap Lotion Perfume & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.39**4.7★529 rev](https://www.amazon.com/dp/B0CLVTP8ZX) [5![Jenis Splendis Ice Creams Gooey Butter Cake Ice Cream 16 oz (Frozen)](https://m.media-amazon.com/images/I/51kSZ-Exw+L.jpg)**Jenis Splendis Ice Creams Gooey Butter Cake Ice Cream 16 oz (Frozen)**Jeni's**$7.45**4.6★1,951 rev](https://www.amazon.com/dp/B0812GR3C5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe](https://m.media-amazon.com/images/I/31qYw-2u8SL.jpg)**Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe**Bramble Berry**$14.82**4 rev3mo ago](https://www.amazon.com/dp/B0GVVLC2WP) [![Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31YDs35C+WL.jpg)**Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.85**5 rev3mo ago](https://www.amazon.com/dp/B0GVVM3SPM) [![Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41vrfyiLzUL.jpg)**Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.88**5 rev3mo ago](https://www.amazon.com/dp/B0GVVSFZRL) [![Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31rn3e32-pL.jpg)**Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.87**4 rev3mo ago](https://www.amazon.com/dp/B0GVVZ6CGX) [![Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41mV6XrldmL.jpg)**Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.81**2 rev3mo ago](https://www.amazon.com/dp/B0GVQ9BV1C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41vrfyiLzUL.jpg)**Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.88**4.0★**▲ 308%**](https://www.amazon.com/dp/B0GVVSFZRL) [![Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31YDs35C+WL.jpg)**Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.85**4.6★**▲ 307%**](https://www.amazon.com/dp/B0GVVM3SPM) [![Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31rn3e32-pL.jpg)**Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.87**3.9★**▲ 300%**](https://www.amazon.com/dp/B0GVVZ6CGX) [![Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe](https://m.media-amazon.com/images/I/31qYw-2u8SL.jpg)**Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe**Bramble Berry**$14.82**3.8★**▲ 296%**](https://www.amazon.com/dp/B0GVVLC2WP) [![Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41mV6XrldmL.jpg)**Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.81**5.0★**▲ 289%**](https://www.amazon.com/dp/B0GVQ9BV1C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

20K15KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**40%

*“Beautiful fragrance”*

**Taste-Overall**18%

*“Amazing taste”*

**Baking**6%

*“Cakesters Are Great”*

**Flavor**6%

*“A nice switch up from the regular flavors”*

**Quality-Overall**4%

*“However it had so many good reviews I took a chance”*

**Value For Money**3%

*“Fair price”*

**Sweetness**2%

*“Perfect sweet treat”*

**Freshness**2%

*“Fresh and soft”*

**Soft Feel**2%

*“like a soft cookie”*

**Advertised Vs Actual Product**2%

*“Just as expected”*

### **What buyers complain about **

**Smell**18%

*“not a strong scent”*

**Taste-Overall**13%

*“Not very tasty”*

**Value For Money**10%

*“its expensive”*

**Moist/Dry**7%

*“The cake is somewhat dry”*

**Sweetness**5%

*“Too sweet”*

**Size-Overall**4%

*“They are a big size”*

**Flavor**3%

*“however this has an intense artificial flavour”*

**Texture/Consistency-Overall**3%

*“I totally disliked the texture”*

**Quality-Overall**3%

*“Way over rated”*

**Storage Temperature**2%

*“started to melt”*

### **Top return reasons **

**Smell**70%

**Advertised Vs Actual Product**7%

**Leak-Proof**7%

**Value For Money**4%

**Size-Overall**2%

**Adhesion/Stickiness**2%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Quality-Overall**1%

**Product Condition**1%