---
title: "cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cardstock"
last_updated: "2026-07-15T00:05:32.463Z"
locale: en
meta:
  description: "cardstock shows a $8.4M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "cardstock shows a $8.4M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cardstock**

**Worth a look**

Shows a $8.4M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 100Growth 25Conversion 95Competition 27Returns 97Price range 55Avg price 47Brand share 23Review moat 24Quality gap 19

**Market size**

**Incredible****$8.4M**

$8.4M/yr · 5.7M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.66–$26.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.63**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,584.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**77**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Neenah38% - Astrobrights30% - Joyberg10% - TUXIYA7% - Manilaus5% - Cranium Press3% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$838K20%$1.7M30%$2.5M40%$3.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrobrights/Neenah Bright White Cardstock 8.5 x 11 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary](https://m.media-amazon.com/images/I/41LvtrGFjVL.jpg)**Astrobrights/Neenah Bright White Cardstock 8.5 x 11 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary**Astrobrights**$5.66**4.8★25,814 rev](https://www.amazon.com/dp/B003A2I5T8) [2![Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)](https://m.media-amazon.com/images/I/41qtdhffp3L.jpg)**Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)**Neenah**$13.19**4.6★15,933 rev](https://www.amazon.com/dp/B07D4YF3K4) [3![White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)](https://m.media-amazon.com/images/I/31ZhAuZOb5L.jpg)**White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)**Joyberg**$6.04**4.7★2,746 rev](https://www.amazon.com/dp/B0CJX2153R) [4![Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack](https://m.media-amazon.com/images/I/41qN9kk76mL.jpg)**Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack**Neenah**$11.83**4.6★12,682 rev](https://www.amazon.com/dp/B006P1EQXA) [5![White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.](https://m.media-amazon.com/images/I/41lMrYG3m4L.jpg)**White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.**Manilaus**$6.23**4.8★554 rev](https://www.amazon.com/dp/B0F9TKF8ZT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![White Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.](https://m.media-amazon.com/images/I/4198nIevvJL.jpg)**White Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.**Envelopus**$6.61**24 rev1mo ago](https://www.amazon.com/dp/B0GYNLP85B) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**137 rev8mo ago](https://www.amazon.com/dp/B0FWRYP3CC) [![40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations](https://m.media-amazon.com/images/I/317Q47V8WZL.jpg)**40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations**Aidunmis**$6.89**470 rev11mo ago](https://www.amazon.com/dp/B0FFG5WK19) [![White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.](https://m.media-amazon.com/images/I/41lMrYG3m4L.jpg)**White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.**Manilaus**$6.23**554 rev1y ago](https://www.amazon.com/dp/B0F9TKF8ZT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![White Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.](https://m.media-amazon.com/images/I/4198nIevvJL.jpg)**White Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.**Envelopus**$6.61**4.5★**▲ 321%**](https://www.amazon.com/dp/B0GYNLP85B) [![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★**▲ 255%**](https://www.amazon.com/dp/B0FWRYP3CC) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 191%**](https://www.amazon.com/dp/B0FMJC32WM) [![Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41Wv-JS3DvL.jpg)**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**4.8★**▲ 62%**](https://www.amazon.com/dp/B0DXX8CZZW) [![40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations](https://m.media-amazon.com/images/I/317Q47V8WZL.jpg)**40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations**Aidunmis**$6.89**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FFG5WK19)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

150K100KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“the paper quality is nice”*

**Paper Quality**17%

*“Awesome paper”*

**Color**12%

*“Great variety of colors”*

**Value For Money**9%

*“Excellent value”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Print Quality**5%

*“Great quality and perfect for printing”*

**Thickness**4%

*“Just as thick as greeting card”*

**Paper Brightness**3%

*“Bright white paper is important for my particular use”*

**Weight Light**2%

*“This is lightweight”*

**Strength**1%

*“Not flimsy at all”*

### **What buyers complain about **

**Thickness**22%

*“Not very thick”*

**Paper Quality**21%

*“Very cheap paper”*

**Color**8%

*“the color is a bit dull”*

**Strength**4%

*“Too flimsy”*

**Advertised Vs Actual Product**4%

*“Not as advertised”*

**Weight Heavy**3%

*“heavier than I wanted”*

**Quality-Overall**3%

*“This paper has significantly dropped in quality”*

**Thin**2%

*“Very thin”*

**Value For Money**2%

*“too expensive”*

**Paper Brightness**2%

*“Next to Amazon plain printer paper this looks like a very dull white”*

### **Top return reasons **

**Paper Quality**24%

**Value For Money**10%

**Color**9%

**Thin**9%

**Size-Overall**8%

**Thickness**7%

**Advertised Vs Actual Product**6%

**Weight Heavy**4%

**Compatibility-Overall**2%

**Paper Brightness**2%