---
title: "cardstock 12x12 — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cardstock-12x12"
last_updated: "2026-07-14T01:49:27.134Z"
locale: en
meta:
  description: "cardstock 12x12 shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "cardstock 12x12 shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "cardstock 12x12 — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cardstock 12x12**

**Worth a look**

Shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 47Growth 19Conversion 53Competition 56Returns 87Price range 63Avg price 81Brand share 71Review moat 71Quality gap 18

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.57**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****660.75**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.93–$28.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$251K**

$251K/yr · 326K searches

**Growth**

**Bad****-12.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**63%**

**Open market**

**31%**

- Neenah21% - Astrodesigns15% - MAXECHO13% - Goefun8% - LIVHOLIC6% - Oleitodh6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$50K30%$75K40%$101K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)](https://m.media-amazon.com/images/I/51CJr0dAaZL.jpg)**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2![MAXECHO 12 X 12 Colored Cardstock Bulk 150 Assorted Sheets in 30 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Kids School Supplies Cricut 180 GSM](https://m.media-amazon.com/images/I/415kcQbrolL.jpg)**MAXECHO 12 X 12 Colored Cardstock Bulk 150 Assorted Sheets in 30 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Kids School Supplies Cricut 180 GSM**MAXECHO**$27.40**4.8★559 rev](https://www.amazon.com/dp/B0D69R1B91) [3![Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm 10-Color Delightful Assortment 100 Sheets (91039)](https://m.media-amazon.com/images/I/41TUS8iyPiL.jpg)**Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm 10-Color Delightful Assortment 100 Sheets (91039)**Astrodesigns**$12.71**4.8★470 rev](https://www.amazon.com/dp/B0C1CWJG1R) [4![Livholic 60 Sheets Colored Card Stock Paper 250 gsm 80lb 12 x 12 20 Assorted Color Cardstock Colorful Paper for Cricut Card Making Paper Crafting](https://m.media-amazon.com/images/I/41lMbMuGYSL.jpg)**Livholic 60 Sheets Colored Card Stock Paper 250 gsm 80lb 12 x 12 20 Assorted Color Cardstock Colorful Paper for Cricut Card Making Paper Crafting**LIVHOLIC**$23.12**4.7★550 rev](https://www.amazon.com/dp/B09XQXB5ZC) [5![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★14 rev](https://www.amazon.com/dp/B0GQJKM8YJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**14 rev4mo ago](https://www.amazon.com/dp/B0GQJKM8YJ) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**12 rev5mo ago](https://www.amazon.com/dp/B0GMRB8ZFW) [![20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20](https://m.media-amazon.com/images/I/31KOglzLpZL.jpg)**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**178 rev10mo ago](https://www.amazon.com/dp/B0FQHQZZYT) [![20 Sheets 20 Assorted Colors Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34MX20](https://m.media-amazon.com/images/I/414GuWEXK0L.jpg)**20 Sheets 20 Assorted Colors Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34MX20**Uncle Paul**$8.21**178 rev10mo ago](https://www.amazon.com/dp/B0FQJ9KD57)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 287%**](https://www.amazon.com/dp/B0GVJWYVPQ) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 281%**](https://www.amazon.com/dp/B0GMRB8ZFW) [![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★**▲ 280%**](https://www.amazon.com/dp/B0GQJKM8YJ) [![Oleitodh Colored Cardstock 50 Colors Bulk 150 Sheets 12 x 12 Cardstock Paper 180 GSM Perfect for Cricut Scrapbooking Crafts](https://m.media-amazon.com/images/I/51ruN-Jf4VL.jpg)**Oleitodh Colored Cardstock 50 Colors Bulk 150 Sheets 12 x 12 Cardstock Paper 180 GSM Perfect for Cricut Scrapbooking Crafts**Oleitodh**$21.80**4.7★**▲ 152%**](https://www.amazon.com/dp/B0C7QPHZJL) [![Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack](https://m.media-amazon.com/images/I/31ioQDECp8L.jpg)**Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack**Goefun**$13.76**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FPQ6D5JG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**21%

*“Colors are very pretty”*

**Quality-Overall**18%

*“Very nice quality card stock”*

**Paper Quality**13%

*“Perfect paper for making cards”*

**Value For Money**8%

*“Great value”*

**Strength**4%

*“Sturdy”*

**Thickness**3%

*“It was thick enough to make birthday cards with”*

**Paper Brightness**3%

*“Colorful, quality scrapbook paper that I have ordered multiple times”*

**Size-Overall**3%

*“Size is correct”*

**Ease Of Use**3%

*“giving me many easy uses”*

**Weight Heavy**2%

*“Good weight cardstock”*

### **What buyers complain about **

**Thickness**19%

*“Not as thick as I would have liked”*

**Paper Quality**14%

*“Not glitter paper”*

**Size-Overall**6%

*“Not only were they not 12x12 they were uneven”*

**Ease Of Use**3%

*“however it is harder to get”*

**Adhesion/Stickiness**3%

*“It wont stick to the cricut mat”*

**Quality-Overall**3%

*“It's very cheap”*

**Weight Heavy**3%

*“It is not heavyweight”*

**Color**3%

*“If you like that kraft look. not uniform color.”*

**Brightness/Shine/Glow**2%

*“Not glitter paper”*

**Functionality-Overall**2%

*“Did not work”*

### **Top return reasons **

**Size-Overall**26%

**Color**14%

**Paper Quality**13%

**Value For Money**9%

**Advertised Vs Actual Product**7%

**Thin**4%

**Display Colors**4%

**Thickness**3%

**Paper Brightness**3%

**Weight Heavy**3%