---
title: "cardstock 110 lb — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cardstock-110-lb"
last_updated: "2026-07-14T00:02:40.543Z"
locale: en
meta:
  description: "cardstock 110 lb shows low returns (0.5%), but soft demand (-0.7% this quarter) keeps it on the watch list."
  "og:description": "cardstock 110 lb shows low returns (0.5%), but soft demand (-0.7% this quarter) keeps it on the watch list."
  "og:title": "cardstock 110 lb — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cardstock 110 lb**

**Worth a look**

Shows low returns (0.5%), but soft demand (-0.7% this quarter) keeps it on the watch list.

Market size 51Growth 25Conversion 72Competition 43Returns 98Price range 68Avg price 76Brand share 31Review moat 32Quality gap 32

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.93–$31.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$288K**

$288K/yr · 278K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,309.72**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**75**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Neenah50% - WritePads11% - Astrobrights10% - Goefun9% - TownStix7% - YIXUNHL3% - Open — no brand owns it (4 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$86K40%$115K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack](https://m.media-amazon.com/images/I/41qN9kk76mL.jpg)**Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack**Neenah**$11.83**4.6★12,682 rev](https://www.amazon.com/dp/B006P1EQXA) [2![Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)](https://m.media-amazon.com/images/I/41n0Ue3DLbL.jpg)**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★14,915 rev](https://www.amazon.com/dp/B07QQ3L753) [3![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★137 rev](https://www.amazon.com/dp/B0FWRYP3CC) [4![Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA](https://m.media-amazon.com/images/I/41fGFFhJhYL.jpg)**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★313 rev](https://www.amazon.com/dp/B0D1S48WJP) [5![20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)](https://m.media-amazon.com/images/I/214d8WHd7UL.jpg)**20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)**TownStix**$6.93**4.7★3,769 rev](https://www.amazon.com/dp/B0BVVBBLVV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**137 rev8mo ago](https://www.amazon.com/dp/B0FWRYP3CC) [![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41u1L1yKm9L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$10.21**56 rev8mo ago](https://www.amazon.com/dp/B0FWRXM5FW) [![Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects](https://m.media-amazon.com/images/I/41u-cITVQRL.jpg)**Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects**WritePads**$18.13**313 rev8mo ago](https://www.amazon.com/dp/B0FWMDT9W2) [![Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School](https://m.media-amazon.com/images/I/41v6XOne+JL.jpg)**Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School**Conkoiss**$15.88**42 rev10mo ago](https://www.amazon.com/dp/B0FNJ8ZX8Y) [![50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM](https://m.media-amazon.com/images/I/41ZV8B599PL.jpg)**50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM**Weyew**$13.66**138 rev11mo ago](https://www.amazon.com/dp/B0FJR23YJJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects](https://m.media-amazon.com/images/I/41u-cITVQRL.jpg)**Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects**WritePads**$18.13**4.5★**▲ 158%**](https://www.amazon.com/dp/B0FWMDT9W2) [![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★**▲ 126%**](https://www.amazon.com/dp/B0FWRYP3CC) [![Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA](https://m.media-amazon.com/images/I/41fGFFhJhYL.jpg)**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★**▲ 73%**](https://www.amazon.com/dp/B0D1S48WJP) [![50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM](https://m.media-amazon.com/images/I/41ZV8B599PL.jpg)**50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM**Weyew**$13.66**4.8★**▲ 70%**](https://www.amazon.com/dp/B0FJR23YJJ) [![Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School](https://m.media-amazon.com/images/I/41v6XOne+JL.jpg)**Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School**Conkoiss**$15.88**4.2★**▲ 42%**](https://www.amazon.com/dp/B0FNJ8ZX8Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**20%

*“Beautiful paper”*

**Quality-Overall**15%

*“the paper quality is nice”*

**Value For Money**9%

*“Excellent value”*

**Thickness**7%

*“Great thickness for cards”*

**Color**7%

*“the colors were vibrant”*

**Advertised Vs Actual Product**5%

*“As Advertised”*

**Print Quality**5%

*“Perfect for Printing”*

**Weight Light**2%

*“This is lightweight”*

**Weight Heavy**2%

*“Perfect weight for card bases”*

**Paper Brightness**2%

*“nice bright white color & smooth paper, prints well”*

### **What buyers complain about **

**Paper Quality**24%

*“Very cheap paper”*

**Thickness**23%

*“Not as thick as I expected”*

**Advertised Vs Actual Product**6%

*“Not as advertised”*

**Color**5%

*“Color is not true white”*

**Strength**4%

*“Too flimsy”*

**Weight Heavy**4%

*“Its no way even close to being heavy 110# I immediately tried to request a return”*

**Thin**3%

*“Very thin”*

**Quality-Overall**3%

*“What I received was a lower quality compared to my first purchase”*

**Weight Light**2%

*“Thinner and lighter than advertised”*

**Print Quality**2%

*“printing on them is also a nightmare because the color looks completely off”*

### **Top return reasons **

**Paper Quality**29%

**Thickness**11%

**Thin**10%

**Advertised Vs Actual Product**6%

**Weight Heavy**5%

**Color**5%

**Size-Overall**4%

**Value For Money**4%

**Compatibility-Overall**3%

**Paper Compatibility**2%