---
title: "cardboard paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cardboard-paper"
last_updated: "2026-07-14T04:04:21.429Z"
locale: en
meta:
  description: "a small market ($63K/yr) — cardboard paper doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — cardboard paper doesn't clear our bar today."
  "og:title": "cardboard paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **cardboard paper**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 56Competition 67Returns 91Price range 60Avg price 68Brand share 79Review moat 30Quality gap 23

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.15**

avg listing price — sweet spot $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.97–$29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,515.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$63K**

$63K/yr · 94K searches

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▲rising

**Sellers**

**42**

**Top-5 brand share**

**56%**

**Open market**

**39%**

- Joyberg20% - Desktop Publishing Supplies17% - FloraSea7% - Vanhench7% - SMART&CASUAL6% - TUXIYA5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)](https://m.media-amazon.com/images/I/31ZhAuZOb5L.jpg)**White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)**Joyberg**$6.04**4.7★2,746 rev](https://www.amazon.com/dp/B0CJX2153R) [2![Heavyweight White A4 (8.3x 11.7) Cardstock - Thick 80lb Cover (216 gsm) - 100 Sheets](https://m.media-amazon.com/images/I/418WQO2vRCL.jpg)**Heavyweight White A4 (8.3x 11.7) Cardstock - Thick 80lb Cover (216 gsm) - 100 Sheets**Desktop Publishing Supplies**$18.79**4.6★201 rev](https://www.amazon.com/dp/B07MK3VZ92) [3![25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards](https://m.media-amazon.com/images/I/51ZX6PluKjL.jpg)**25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards**FloraSea**$5.99**4.7★426 rev](https://www.amazon.com/dp/B0D2D8Y878) [4![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★330 rev](https://www.amazon.com/dp/B0FMJC32WM) [5![10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board](https://m.media-amazon.com/images/I/31-IEV+iYgL.jpg)**10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board**EcoSwift**$4.97**4.6★616 rev](https://www.amazon.com/dp/B0B6GK2MFD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**184 rev10mo ago](https://www.amazon.com/dp/B0FQ5PDG8Y) [![White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.](https://m.media-amazon.com/images/I/41lMrYG3m4L.jpg)**White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.**Manilaus**$6.23**554 rev1y ago](https://www.amazon.com/dp/B0F9TKF8ZT) [![Guakicae 40 Sheets Colored Cardstock 8.5 x 11 Craft Paper 20 Assorted Colors 75lb Thick Construction Paper Card Stock for DIY Making Cards Wedding Invitations Memus Birthday Decorations](https://m.media-amazon.com/images/I/41T9i7fxLgL.jpg)**Guakicae 40 Sheets Colored Cardstock 8.5 x 11 Craft Paper 20 Assorted Colors 75lb Thick Construction Paper Card Stock for DIY Making Cards Wedding Invitations Memus Birthday Decorations**Guakicae**$9.22**293 rev1y ago](https://www.amazon.com/dp/B0DQ7NSS35)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 279%**](https://www.amazon.com/dp/B0GCSLM1MN) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 246%**](https://www.amazon.com/dp/B0FMJC32WM) [![Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA](https://m.media-amazon.com/images/I/41fGFFhJhYL.jpg)**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★**▲ 187%**](https://www.amazon.com/dp/B0D1S48WJP) [![Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB](https://m.media-amazon.com/images/I/41eX-FEpE3L.jpg)**Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB**Vanhench**$29.92**4.7★**▲ 173%**](https://www.amazon.com/dp/B0CP1RQNVK) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**4.7★**▲ 166%**](https://www.amazon.com/dp/B0FQ5PDG8Y)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — -12.6% search growth over the last 90 days.

2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Awesome quality”*

**Value For Money**11%

*“Great deal”*

**Paper Quality**10%

*“Good paper”*

**Advertised Vs Actual Product**9%

*“Gets the job done”*

**Color**9%

*“Colors are vibrant”*

**Thickness**5%

*“Nice thickness”*

**Ease Of Use**5%

*“Easy to use”*

**Print Quality**3%

*“Good value, crisp printing”*

**Durability**2%

*“it held up wonderfully”*

**Size-Overall**2%

*“The size is standard”*

### **What buyers complain about **

**Thickness**26%

*“Not as thick as you would like”*

**Color**13%

*“the color is a bit dull”*

**Paper Quality**7%

*“A bit costly for paper”*

**Size-Overall**4%

*“Incorrect size”*

**Quality-Overall**4%

*“Cheap”*

**Strength**3%

*“Not heavy duty”*

**Weight Heavy**3%

*“heavier than I wanted”*

**Thin**3%

*“Thin”*

**Advertised Vs Actual Product**2%

*“FALSE TITLE for this item”*

**Value For Money**2%

*“too expensive”*

### **Top return reasons **

**Size-Overall**32%

**Value For Money**14%

**Color**9%

**Paper Quality**7%

**Thin**7%

**Advertised Vs Actual Product**7%

**Thickness**5%

**Functionality-Overall**2%

**Quality-Overall**2%

**Compatibility-Overall**2%