---
title: "card making supplies — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/card-making-supplies"
last_updated: "2026-07-14T05:31:28.236Z"
locale: en
meta:
  description: "card making supplies shows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list."
  "og:description": "card making supplies shows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list."
  "og:title": "card making supplies — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **card making supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 37Growth 20Conversion 23Competition 96Returns 95Price range 51Avg price 69Brand share 98Review moat 36Quality gap 27

**Brand share**

**Incredible****19%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.94–$169.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$185K**

$185K/yr · 698K searches

**Review moat**

**Okay****2,855.31**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**109 **▼falling

**Sellers**

**205**

**Top-5 brand share**

**19%**

**Open market**

**78%**

- Weenkilly4% - Mr. Pen4% - ARTSMONA4% - Secopad4% - Joyberg3% - Scrap't3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 134 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)](https://m.media-amazon.com/images/I/51qrlZ8nBwL.jpg)**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**4.4★991 rev](https://www.amazon.com/dp/B0D1FZKZ8K) [2![96 Sheets Textured Scrapbook Paper and Mesh Fabric Assorted Set - 6 Pack Mixed Special Paper for Scrapbooking Planner Bullet Junk Journal Supplies Mixed Media Collage Card Embellishments 3.9x5.5 Inch](https://m.media-amazon.com/images/I/51Z0Eq19SEL.jpg)**96 Sheets Textured Scrapbook Paper and Mesh Fabric Assorted Set - 6 Pack Mixed Special Paper for Scrapbooking Planner Bullet Junk Journal Supplies Mixed Media Collage Card Embellishments 3.9x5.5 Inch**ARTSMONA**$16.82**4.6★744 rev](https://www.amazon.com/dp/B0CYZBPK8R) [3![Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell](https://m.media-amazon.com/images/I/51ya2jLyXTL.jpg)**Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell**Secopad**$7.46**4.5★8,906 rev](https://www.amazon.com/dp/B0CHTZD63Q) [4![Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)](https://m.media-amazon.com/images/I/51gFWEhih8L.jpg)**Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)**Scrap't**$34.41**4.6★73 rev](https://www.amazon.com/dp/B0FVFPJQGZ) [5![565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts](https://m.media-amazon.com/images/I/51+TXM9BkUL.jpg)**565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts**Naszonus**$11.22**4.6★205 rev](https://www.amazon.com/dp/B0F293W9VK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects](https://m.media-amazon.com/images/I/41kULLqJfVL.jpg)**Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects**Cricut**$169.54**178 rev3mo ago](https://www.amazon.com/dp/B0GJFGRL3C) [![Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects](https://m.media-amazon.com/images/I/411PB6R2t1L.jpg)**Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.29**178 rev3mo ago](https://www.amazon.com/dp/B0GJFTNTS5) [![Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)](https://m.media-amazon.com/images/I/41L5ibPPSwL.jpg)**Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)**Lapoo**$8.97**102 rev5mo ago](https://www.amazon.com/dp/B0GJJQRYTT) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP) [![CYFUN DESIGN 30 Pcs Mini Metal Rotating Bearings for Card Making DIY Handmade Crafts Paper Cards Scrapbooking Crafting 360Rotation Charm Bearing Spinner Art Tool Nail Rings Jewelry Rotating Tools](https://m.media-amazon.com/images/I/41t38jWoooL.jpg)**CYFUN DESIGN 30 Pcs Mini Metal Rotating Bearings for Card Making DIY Handmade Crafts Paper Cards Scrapbooking Crafting 360Rotation Charm Bearing Spinner Art Tool Nail Rings Jewelry Rotating Tools**CYFUN DESIGN**$14.70**59 rev8mo ago](https://www.amazon.com/dp/B0FYX2718Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects](https://m.media-amazon.com/images/I/411PB6R2t1L.jpg)**Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.29**4.3★**▲ 429%**](https://www.amazon.com/dp/B0GJFTNTS5) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★**▲ 414%**](https://www.amazon.com/dp/B0G7P9MMCP) [![Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects](https://m.media-amazon.com/images/I/41kULLqJfVL.jpg)**Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects**Cricut**$169.54**4.3★**▲ 400%**](https://www.amazon.com/dp/B0GJFGRL3C) [![Metal Cutting Die for Scrapbooking - Cut Stencils for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies & Crafting Die Cut (Circular Ring 5.3 x 4.1 in)](https://m.media-amazon.com/images/I/516Xw2n7n9L.jpg)**Metal Cutting Die for Scrapbooking - Cut Stencils for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies & Crafting Die Cut (Circular Ring 5.3 x 4.1 in)**MCPOOX**$6.94**4.7★**▲ 346%**](https://www.amazon.com/dp/B0FPKGJ5ZT) [![Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)](https://m.media-amazon.com/images/I/41L5ibPPSwL.jpg)**Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)**Lapoo**$8.97**4.8★**▲ 340%**](https://www.amazon.com/dp/B0GJJQRYTT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Great quality mat”*

**Value For Money**10%

*“Great Buy for the Money”*

**Adhesion/Stickiness**10%

*“stick really well”*

**Ease Of Use**9%

*“Easy to apply”*

**Color**8%

*“Awesome colors”*

**Advertised Vs Actual Product**7%

*“Exactly as pictured”*

**Size-Overall**3%

*“Nice variety of sizes”*

**Paper Quality**2%

*“Good paper”*

**Efficiency**2%

*“Very efficient”*

**Design-Overall**2%

*“Theres a great variety of designs”*

### **What buyers complain about **

**Adhesion/Stickiness**15%

*“Bad adhesive”*

**Size-Overall**8%

*“too big”*

**Quality-Overall**7%

*“Poor quality control”*

**Color**6%

*“Too dark”*

**Durability**6%

*“Break so easily”*

**Advertised Vs Actual Product**5%

*“Looks NOTHING like the picture”*

**Functionality-Overall**5%

*“Nonfunctional”*

**Value For Money**4%

*“A little pricey for what you get but”*

**Ease Of Use**3%

*“Not user friendly”*

**Paper Quality**2%

*“Thin paper”*

### **Top return reasons **

**Size-Overall**26%

**Adhesion/Stickiness**11%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Functionality-Overall**8%

**Color**5%

**Cutting/Trimming**4%

**Defective Material/Parts**3%

**Quality-Overall**3%

**Sharpness**3%