---
title: "card making kit — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/card-making-kit"
last_updated: "2026-07-13T23:58:24.924Z"
locale: en
meta:
  description: "a small market ($64K/yr) — card making kit doesn't clear our bar today."
  "og:description": "a small market ($64K/yr) — card making kit doesn't clear our bar today."
  "og:title": "card making kit — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **card making kit**

**Skip it**

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 23Conversion 23Competition 41Returns 88Price range 72Avg price 79Brand share 56Review moat 66Quality gap 60

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.92–$35.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****841.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$64K**

$64K/yr · 209K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- Huralona26% - AHANDMAKER21% - J6&H614% - Aunt Kaylee's5% - BOAJUNWU5% - QIAONIUNIU5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$10K20%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AHANDMAKER DIY Envelope & Card Making Kits for Adults Handmade Greeting Card Sets Make Your Own Card Crafts for Teacher Appreciation Festival Mothers Day Christmas Birthday Classroom Exchange Gift](https://m.media-amazon.com/images/I/513ffmltoNL.jpg)**AHANDMAKER DIY Envelope & Card Making Kits for Adults Handmade Greeting Card Sets Make Your Own Card Crafts for Teacher Appreciation Festival Mothers Day Christmas Birthday Classroom Exchange Gift**AHANDMAKER**$15.86**4.6★88 rev](https://www.amazon.com/dp/B09N98VTHH) [2![J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You](https://m.media-amazon.com/images/I/514-5c+shCL.jpg)**J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You**J6&H6**$26.01**4.6★15 rev](https://www.amazon.com/dp/B0FSX3CR57) [3![Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Green](https://m.media-amazon.com/images/I/41wgiQmUpkL.jpg)**Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Green**Huralona**$9.91**4.4★318 rev](https://www.amazon.com/dp/B0966MRLJK) [4![Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Pink](https://m.media-amazon.com/images/I/51BsQPJXVNL.jpg)**Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Pink**Huralona**$10.33**4.4★318 rev](https://www.amazon.com/dp/B0966MWT7M) [5![Card Making Kits For Adults And Kids- 24 Blank Greeting Cards And Envelopes With Supplies And Stamp Set- Giftable DIY Greeting Card Set- Happy Birthday Holiday Baby Shower Congratulations Thank You](https://m.media-amazon.com/images/I/51VGeBaNFpL.jpg)**Card Making Kits For Adults And Kids- 24 Blank Greeting Cards And Envelopes With Supplies And Stamp Set- Giftable DIY Greeting Card Set- Happy Birthday Holiday Baby Shower Congratulations Thank You**Aunt Kaylee's**$35.76**4.6★195 rev](https://www.amazon.com/dp/B09WPF6MKN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting](https://m.media-amazon.com/images/I/41xZwn37WoL.jpg)**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**$25.02**22 rev4mo ago](https://www.amazon.com/dp/B0GJV28GQC) [![Gueevin 18 Set Petals Picket Fence Card Making Kit for Card Making Supplies & Crafting with Sticky Foam Pads Spring Handmade DIY Supplies Holiday Gift for Birthday Party](https://m.media-amazon.com/images/I/51-sR-RjN8L.jpg)**Gueevin 18 Set Petals Picket Fence Card Making Kit for Card Making Supplies & Crafting with Sticky Foam Pads Spring Handmade DIY Supplies Holiday Gift for Birthday Party**Gueevin**$19.49**9 rev8mo ago](https://www.amazon.com/dp/B0FYLB9DS6) [![J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You](https://m.media-amazon.com/images/I/514-5c+shCL.jpg)**J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You**J6&H6**$26.01**15 rev9mo ago](https://www.amazon.com/dp/B0FSX3CR57) [![AHANDMAKER Handmade Greeting Card Making Kits DIY Thank You Card Set Flowers Theme Paper Envelopes Cards Stickers for Christmas Thanksgiving Mothers Day Birthday Gifts Crafts Decorations](https://m.media-amazon.com/images/I/51MbLubB6SL.jpg)**AHANDMAKER Handmade Greeting Card Making Kits DIY Thank You Card Set Flowers Theme Paper Envelopes Cards Stickers for Christmas Thanksgiving Mothers Day Birthday Gifts Crafts Decorations**AHANDMAKER**$10.49**4 rev1y ago](https://www.amazon.com/dp/B0FF1NZH8D) [![Treasure Cove Card Making Kits for Kids Handmade DIY Greeting Card Kits Thank You Cards Art Crafts with Envelopes Stickers for Girls Boys Birthday Thanksgiving Party Supplies 12 Pcs](https://m.media-amazon.com/images/I/51MLTEtPWvL.jpg)**Treasure Cove Card Making Kits for Kids Handmade DIY Greeting Card Kits Thank You Cards Art Crafts with Envelopes Stickers for Girls Boys Birthday Thanksgiving Party Supplies 12 Pcs**Treasure Cove**$8.95**30 rev1y ago](https://www.amazon.com/dp/B0F28XFTHW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting](https://m.media-amazon.com/images/I/41xZwn37WoL.jpg)**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**$25.02**4.2★**▲ 273%**](https://www.amazon.com/dp/B0GJV28GQC) [![140 Pcs Dried Pressed Flowers for Resin Real Pressed Flowers Dry Leaves Bulk Natural Herbs Kit for Scrapbooking DIY Art Crafts Epoxy Resin Jewelry Molds Candle Soap Making Nails Dcor](https://m.media-amazon.com/images/I/61TiaI0vaDL.jpg)**140 Pcs Dried Pressed Flowers for Resin Real Pressed Flowers Dry Leaves Bulk Natural Herbs Kit for Scrapbooking DIY Art Crafts Epoxy Resin Jewelry Molds Candle Soap Making Nails Dcor**Cruzix**$14.64**4.7★**▲ 173%**](https://www.amazon.com/dp/B08T19P4QS) [![J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You](https://m.media-amazon.com/images/I/514-5c+shCL.jpg)**J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You**J6&H6**$26.01**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FSX3CR57) [![AHANDMAKER Handmade Greeting Card Making Kits DIY Thank You Card Set Flowers Theme Paper Envelopes Cards Stickers for Christmas Thanksgiving Mothers Day Birthday Gifts Crafts Decorations](https://m.media-amazon.com/images/I/51MbLubB6SL.jpg)**AHANDMAKER Handmade Greeting Card Making Kits DIY Thank You Card Set Flowers Theme Paper Envelopes Cards Stickers for Christmas Thanksgiving Mothers Day Birthday Gifts Crafts Decorations**AHANDMAKER**$10.49**4.0★**▲ 60%**](https://www.amazon.com/dp/B0FF1NZH8D) [![KOVIEDE 50 Pack Foldable Blank Watercolor Cards with Envelopes 4 x 6 Inch 140lb Heavyweight 100% Cotton White Acid-Free Water color Cards to Paint or Cards Making for Christmas Birthday](https://m.media-amazon.com/images/I/51GM7yUdS7L.jpg)**KOVIEDE 50 Pack Foldable Blank Watercolor Cards with Envelopes 4 x 6 Inch 140lb Heavyweight 100% Cotton White Acid-Free Water color Cards to Paint or Cards Making for Christmas Birthday**KOVIEDE**$23.30**4.8★**▲ 51%**](https://www.amazon.com/dp/B0DHYVXCD2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Nice quality cards”*

**Color**11%

*“The colors are vibrant”*

**Advertised Vs Actual Product**11%

*“were exactly as advertised”*

**Value For Money**8%

*“These are affordable”*

**Paper Quality**6%

*“the paper is sturdy”*

**Fun/Entertainment Experience**6%

*“Fun to make”*

**Ease Of Use**4%

*“Easy to use”*

**Gifting Purpose**4%

*“it was the perfect gift to give”*

**Collectibles**3%

*“Card making kit”*

**Design-Overall**3%

*“great for many craft projects”*

### **What buyers complain about **

**Advertised Vs Actual Product**12%

*“Not as advertised”*

**Size-Overall**12%

*“Very small”*

**Quality-Overall**9%

*“They seem very cheaply made”*

**Value For Money**7%

*“Not worth it”*

**Thickness**4%

*“The cardstock is thicker”*

**Assembly/Installation**4%

*“These cards are little bit more challenging to assemble”*

**Print Quality**4%

*“Also, they are not pre-printed with any message”*

**Adhesion/Stickiness**4%

*“the sticker backs are difficult to peel off”*

**Flatness**4%

*“Once the cards are painted they won't lay flat”*

**Moist/Dry**4%

*“Dried flowers”*

### **Top return reasons **

**Size-Overall**36%

**Value For Money**13%

**Advertised Vs Actual Product**12%

**Quality-Overall**7%

**Color**6%

**Thin**4%

**Paper Quality**3%

**Defective Material/Parts**2%

**Compatibility-Overall**2%

**Design-Overall**1%