---
title: "caran dache pen — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/caran-dache-pen"
last_updated: "2026-07-14T02:43:24.339Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — caran dache pen doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — caran dache pen doesn't clear our bar today."
  "og:title": "caran dache pen — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **caran dache pen**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 24Conversion 25Competition 64Returns 89Price range 20Avg price 84Brand share 2Review moat 32Quality gap 21

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$74.73**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$712K**

$712K/yr · 472K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,329.72**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$6.23–$437.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**51**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Caran d'Ache86% - iCrayon9% - Prismacolor2% - Mont Marte2% - Crayola1% - HA SHI1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$28K8%$57K12%$85K16%$114K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Caran dAche Classic Neocolor II Aquarelle 15 Colors](https://m.media-amazon.com/images/I/51LMh+xgNvL.jpg)**Caran dAche Classic Neocolor II Aquarelle 15 Colors**Caran d'Ache**$35.46**4.8★6,023 rev](https://www.amazon.com/dp/B0009I8LEU) [2![Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors](https://m.media-amazon.com/images/I/416ymGxAeiL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★6,023 rev](https://www.amazon.com/dp/B000S5OWCO) [3![Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors](https://m.media-amazon.com/images/I/41hJVFAOHqL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors**Caran d'Ache**$23.67**4.8★1,131 rev](https://www.amazon.com/dp/B000YIMXMG) [4![25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/418eVD6it3L.jpg)**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**4.4★544 rev](https://www.amazon.com/dp/B0DNXL33LK) [5![CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)](https://m.media-amazon.com/images/I/41WRsaDoxEL.jpg)**CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)**Caran d'Ache**$87.21**4.8★1,040 rev](https://www.amazon.com/dp/B00S1GTD5I)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition](https://m.media-amazon.com/images/I/41GzT9ZofrL.jpg)**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition**Caran d'Ache**$33.51**44 rev9mo ago](https://www.amazon.com/dp/B0FN4W7WW9) [![Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition](https://m.media-amazon.com/images/I/41kRsaKY4ZL.jpg)**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition**Caran d'Ache**$34.21**88 rev1y ago](https://www.amazon.com/dp/B0FJYJCDKC) [![25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/418eVD6it3L.jpg)**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**544 rev1y ago](https://www.amazon.com/dp/B0DNXL33LK) [![12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/41E5+Z2HTiL.jpg)**12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$14.75**544 rev1y ago](https://www.amazon.com/dp/B0DNXLXQGP) [![Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)](https://m.media-amazon.com/images/I/51aqTLx5M7L.jpg)**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**170 rev3y ago](https://www.amazon.com/dp/B0B2PVZ62T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Caran dAche Swisscolor Cardboard Case with 18 Waterproof Colouring Pencils](https://m.media-amazon.com/images/I/410DoipBCgL.jpg)**Caran dAche Swisscolor Cardboard Case with 18 Waterproof Colouring Pencils**Caran d'Ache**$18.03**4.5★**▲ 157%**](https://www.amazon.com/dp/B08D3XW6Z9) [![Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)](https://m.media-amazon.com/images/I/51aqTLx5M7L.jpg)**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**4.8★**▲ 118%**](https://www.amazon.com/dp/B0B2PVZ62T) [![Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors](https://m.media-amazon.com/images/I/416ymGxAeiL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★**▲ 66%**](https://www.amazon.com/dp/B000S5OWCO) [![Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)](https://m.media-amazon.com/images/I/21wjitk90VL.jpg)**Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)**Caran d'Ache**$6.23**4.3★**▲ 63%**](https://www.amazon.com/dp/B0052MGEXI) [![HA SHI Water-Soluble Oil Pastels for Artists 24 Colors Soft Watercolor Art Sticks Premium Art Supplies for Adult Artists - Blendable Vibrant Hues Korean Craftsmanship](https://m.media-amazon.com/images/I/51Z3fFpReiL.jpg)**HA SHI Water-Soluble Oil Pastels for Artists 24 Colors Soft Watercolor Art Sticks Premium Art Supplies for Adult Artists - Blendable Vibrant Hues Korean Craftsmanship**HA SHI**$14.58**4.3★**▲ 55%**](https://www.amazon.com/dp/B096LJF3KS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

13K8KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Beautiful colors”*

**Quality-Overall**12%

*“Good quality”*

**Pen/Pencil Quality**8%

*“Good pencils”*

**Soft Feel**8%

*“Buttery smooth”*

**Value For Money**7%

*“Definitely worth the price”*

**Fun/Entertainment Experience**4%

*“I can have fun with the kids”*

**Ease Of Use**4%

*“Easy to use”*

**Drawing Experience**4%

*“has produced some amazing drawings with them”*

**Paper Quality**2%

*“easy to get onto paper”*

**Durability**2%

*“They blend well and are durable”*

### **What buyers complain about **

**Color**16%

*“Color code is faded”*

**Value For Money**14%

*“a tad overpriced”*

**Durability**7%

*“Breakage”*

**Quality-Overall**6%

*“Yes, the quality control isnt what it used to be,”*

**Hard Feel**5%

*“Theyre definitely not as soft as the other mont marte pastels i have”*

**Sharpness**4%

*“Multiple pencils kept breaking when I would sharpen them”*

**Wood Quality**3%

*“Im also noticing that the wood on several of these pencils are already broken at the very top of the pencils like their crack”*

**Product Condition**3%

*“Not brand new”*

**Paper Quality**2%

*“Leaves lines on paper that wont blend all the way out with water”*

**Flexibility**2%

*“flexible”*

### **Top return reasons **

**Color**20%

**Value For Money**17%

**Advertised Vs Actual Product**10%

**Defective Material/Parts**9%

**Quality-Overall**6%

**Size-Overall**5%

**Product Condition**5%

**Display Colors**4%

**Functionality-Overall**3%

**Metal Quality**2%