--- title: "candle wax — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/candle-wax" last_updated: "2026-07-10T01:43:25.649Z" locale: en meta: description: "candle wax shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list." "og:description": "candle wax shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list." "og:title": "candle wax — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" --- Back to Flapen home # **candle wax** **Worth a look****58/100 ** candle wax shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list. **Market/yr** **$2.4M** **Growth (1y)** **+121.1%** **Products** **27** **Brands** **15** was 19 a year ago **Sellers** **23** **Price range** **$6.38–$84.65** **Returns** **1.1%** **Rating** **4.6★** **Worth a look** Scored 58/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **52** ×0.30 Growth **67** ×0.30 Competition **54** ×0.20 Quality gap **27** ×0.10 Returns **91** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +121.1% year over year. 80K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 2.5× ## **Competition** - American Soy Organics22% - SAEUYVB20% - Hearth & Harbor17% - Etienne Alair9% - SACATR8% - FUHITIM4% - Other (9 brands)19% The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 23 sellers compete here. **Brands** **15 **▼falling was 19 a year ago **Sellers** **23** **Top 5 brand share** **77%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51yb4L1ccPL.jpg) [**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**](https://www.amazon.com/dp/B09ZG8P7ZB) Hearth & Harbor$33.254.6★6,49017%▲rising 2 ![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs](https://m.media-amazon.com/images/I/41jMhyBg84L.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs**](https://www.amazon.com/dp/B0855LRHQ7) American Soy Organics$22.984.8★20,95214%▲rising 3 ![Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51JpiqJQw3L.jpg) [**Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**](https://www.amazon.com/dp/B082P8T7V9) Etienne Alair$31.184.7★4,5479%▼falling 4 ![SAEUYVB Natural Soy Candle Wax and Soy Candle Wax for Candle Making - 2 lbs Soy Wax for Candle Making Premium Soy Candle Wax.20 Candle Wicks 20 Wick Stickers and 2 Centering Devices](https://m.media-amazon.com/images/I/41-hevMmRSL.jpg) [**SAEUYVB Natural Soy Candle Wax and Soy Candle Wax for Candle Making - 2 lbs Soy Wax for Candle Making Premium Soy Candle Wax.20 Candle Wicks 20 Wick Stickers and 2 Centering Devices**](https://www.amazon.com/dp/B0BXCHQZLL) SAEUYVB$13.724.7★1,6258%—flat 5 ![SAEUYVB Natural Soy Candle Wax for Candle Making 10lb Bag Premium Granular Soy Wax 20 Cotton Candle Wicks 20 Wick Stickers and 2 Centering Devices-Perfect as Christmas Home Decoration](https://m.media-amazon.com/images/I/41XcMod1H-L.jpg) [**SAEUYVB Natural Soy Candle Wax for Candle Making 10lb Bag Premium Granular Soy Wax 20 Cotton Candle Wicks 20 Wick Stickers and 2 Centering Devices-Perfect as Christmas Home Decoration**](https://www.amazon.com/dp/B0CX1R9FXM) SAEUYVB$30.984.6★4726%▲rising 6 ![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs](https://m.media-amazon.com/images/I/31AcXnU4itL.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs**](https://www.amazon.com/dp/B07WSFWW8N) American Soy Organics$84.654.8★20,9524%▲rising 7 ![SACATR 5LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making](https://m.media-amazon.com/images/I/41bkh+gfbqL.jpg) [**SACATR 5LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making**](https://www.amazon.com/dp/B0CY87SHBM) SACATR$21.424.7★1,1784%▼falling 8 ![SACATR 2LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making](https://m.media-amazon.com/images/I/41vELyJ8GML.jpg) [**SACATR 2LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making**](https://www.amazon.com/dp/B0CY883VQZ) SACATR$12.664.7★1,1784%▲rising 9 ![FUHITIM Soy Candle Wax for Candle Making 5 lbs Bag Premium Natural Soy Wax Flakes No additives and Pure 100 Cotton Candle Wicks 100 Wick Stickers & 2 Centering Devices](https://m.media-amazon.com/images/I/41WSyPqmq0L.jpg) [**FUHITIM Soy Candle Wax for Candle Making 5 lbs Bag Premium Natural Soy Wax Flakes No additives and Pure 100 Cotton Candle Wicks 100 Wick Stickers & 2 Centering Devices**](https://www.amazon.com/dp/B0DPH6NYT1) FUHITIM$21.984.7★6503%▼falling 10 ![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs](https://m.media-amazon.com/images/I/51Xx-HuzFzL.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs**](https://www.amazon.com/dp/B07WRDQ373) American Soy Organics$37.394.8★20,9523%▼falling 11 ![DINGPAI Natural Soy Wax for Candle Making 2lb Organic Soy Wax Flakes Premium Soy Candle Wax for Candle Making Supplies Pure Candle Wax from Farm No Harmless Additives](https://m.media-amazon.com/images/I/41kPduhpiFL.jpg) [**DINGPAI Natural Soy Wax for Candle Making 2lb Organic Soy Wax Flakes Premium Soy Candle Wax for Candle Making Supplies Pure Candle Wax from Farm No Harmless Additives**](https://www.amazon.com/dp/B0DMSSS8WN) DINGPAI$12.114.7★4143%▼falling 12 ![SAEUYVB Soy Wax for Candle Making 10 lbs Natural Soy Wax Pellets with 20 Color Liquid Dye 20 Cotton Wicks Complete Candle Making Supplies for Adults- Ideal for Home Decoration & DIY Gifts](https://m.media-amazon.com/images/I/51HoqtOHsML.jpg) [**SAEUYVB Soy Wax for Candle Making 10 lbs Natural Soy Wax Pellets with 20 Color Liquid Dye 20 Cotton Wicks Complete Candle Making Supplies for Adults- Ideal for Home Decoration & DIY Gifts**](https://www.amazon.com/dp/B0F59ZTKNL) SAEUYVB$40.294.6★4722%▲rising 13 ![CLTNIKET 10 lb Soy Wax DIY Candle Flakes & Soft Natural Soy Wax Candle](https://m.media-amazon.com/images/I/418Dz4viYoL.jpg) [**CLTNIKET 10 lb Soy Wax DIY Candle Flakes & Soft Natural Soy Wax Candle**](https://www.amazon.com/dp/B0C16ZKQMZ) CLTNIKET$30.204.2★3852%▲rising 14 ![Grcdoyvl 5 Pound Bag DIY Soy Wax Candle Natural Wax Making Supplies- Soy Wax Flakes](https://m.media-amazon.com/images/I/41izr9lXiRL.jpg) [**Grcdoyvl 5 Pound Bag DIY Soy Wax Candle Natural Wax Making Supplies- Soy Wax Flakes**](https://www.amazon.com/dp/B0C16ZJ6BK) Grcdoyvl$18.774.2★3172%▲rising 15 ![SAEUYVB Candle Making Kit - Natural Soy Wax DIY Candle Making for Adults Including 2lbs Soy Wax Flakes Pouring Pot Perfect Kit for Beginners](https://m.media-amazon.com/images/I/51HckpCkgwL.jpg) [**SAEUYVB Candle Making Kit - Natural Soy Wax DIY Candle Making for Adults Including 2lbs Soy Wax Flakes Pouring Pot Perfect Kit for Beginners**](https://www.amazon.com/dp/B0B917HJJJ) SAEUYVB$19.794.5★8802%▼falling **~~Showing 15 of 27 — show all ~~** ## **Product shelf** All 27 tracked products in this niche. Top sellersNewestTrending [![Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51yb4L1ccPL.jpg)**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts** Hearth & Harbor**$33.25**4.6★6,490 reviews](https://www.amazon.com/dp/B09ZG8P7ZB) [![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs](https://m.media-amazon.com/images/I/41jMhyBg84L.jpg)**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs** American Soy Organics**$22.98**4.8★20,952 reviews](https://www.amazon.com/dp/B0855LRHQ7) [![Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51JpiqJQw3L.jpg)**Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts** Etienne Alair**$31.18**4.7★4,547 reviews](https://www.amazon.com/dp/B082P8T7V9) [![SAEUYVB Natural Soy Candle Wax and Soy Candle Wax for Candle Making - 2 lbs Soy Wax for Candle Making Premium Soy Candle Wax.20 Candle Wicks 20 Wick Stickers and 2 Centering Devices](https://m.media-amazon.com/images/I/41-hevMmRSL.jpg)**SAEUYVB Natural Soy Candle Wax and Soy Candle Wax for Candle Making - 2 lbs Soy Wax for Candle Making Premium Soy Candle Wax.20 Candle Wicks 20 Wick Stickers and 2 Centering Devices** SAEUYVB**$13.72**4.7★1,625 reviews](https://www.amazon.com/dp/B0BXCHQZLL) [![SAEUYVB Natural Soy Candle Wax for Candle Making 10lb Bag Premium Granular Soy Wax 20 Cotton Candle Wicks 20 Wick Stickers and 2 Centering Devices-Perfect as Christmas Home Decoration](https://m.media-amazon.com/images/I/41XcMod1H-L.jpg)**SAEUYVB Natural Soy Candle Wax for Candle Making 10lb Bag Premium Granular Soy Wax 20 Cotton Candle Wicks 20 Wick Stickers and 2 Centering Devices-Perfect as Christmas Home Decoration** SAEUYVB**$30.98**4.6★472 reviews](https://www.amazon.com/dp/B0CX1R9FXM) [![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs](https://m.media-amazon.com/images/I/31AcXnU4itL.jpg)**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs** American Soy Organics**$84.65**4.8★20,952 reviews](https://www.amazon.com/dp/B07WSFWW8N) [![SACATR 5LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making](https://m.media-amazon.com/images/I/41bkh+gfbqL.jpg)**SACATR 5LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making** SACATR**$21.42**4.7★1,178 reviews](https://www.amazon.com/dp/B0CY87SHBM) [![SACATR 2LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making](https://m.media-amazon.com/images/I/41vELyJ8GML.jpg)**SACATR 2LB Soy Wax for Candle Making 100% Soy Wax - Natural Candle Wax- No additives and Pure Premium Quality Candle Wax for Candle Making** SACATR**$12.66**4.7★1,178 reviews](https://www.amazon.com/dp/B0CY883VQZ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**27% *“The quality of this wax is great”* **Ease Of Use**16% *“Easy to use”* **Value For Money**11% *“Can't beat the price”* **Smell**9% *“It even has its own nice little unique smell to it”* **Advertised Vs Actual Product**5% *“exceeded my expectations”* **Ease Of Cleaning**4% *“Easy clean up”* **Gifting Purpose**2% *“Christmas gift”* **Fun/Entertainment Experience**2% *“Fun to do when bored”* **Heating**2% *“It cools down easily”* **Brightness/Shine/Glow**2% *“Candles turn out very good with this wax”* ### **What buyers complain about ** **Smell**15% *“Smells rancid”* **Heating**9% *“I couldnt even fix them with a heat gun”* **Value For Money**8% *“They may be a little bit more expensive than other companies”* **Quality-Overall**8% *“Terrible Quality”* **Color**8% *“Had a very off turning color”* **Flammable**6% *“Containers burning”* **Size-Overall**4% *“Like the bag was wide open”* **Instructions/User Manual/Troubleshooting**4% *“No instructions,”* **Ease Of Use**4% *“l was very difficult to handle it”* **Durability**3% *“Handle broke before I could use it”* #### **Top return reasons**- Value For Money20% - Advertised Vs Actual Product15% - Size-Overall13% - Smell9% - Functionality-Overall8% - Quality-Overall6% - Defective Material/Parts5% - Heating4% - Color3% - Leak-Proof2%