---
title: "calaveras decoracion dia de muertos — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/calaveras-decoracion-dia-de-muertos"
last_updated: "2026-07-14T03:52:21.094Z"
locale: en
meta:
  description: "a small market ($34K/yr) — calaveras decoracion dia de muertos doesn't clear our bar today."
  "og:description": "a small market ($34K/yr) — calaveras decoracion dia de muertos doesn't clear our bar today."
  "og:title": "calaveras decoracion dia de muertos — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **calaveras decoracion dia de muertos**

**Skip it**

A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 24Conversion 18Competition 75Returns 89Price range 69Avg price 77Brand share 85Review moat 54Quality gap 33

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.80**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Good****$5.93–$35.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,354.42**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$34K**

$34K/yr · 149K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**34 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**50%**

**Open market**

**45%**

- ADEVIAN18% - HUNTFAMI11% - Majoug10% - XiaoGalaee6% - EQUSUPRO5% - Pacific Giftware5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sugar Skull Coloring Book for Adult Women Relaxation Spiral Bound Printed Single-Sided Adult Coloring Book for Women with 24 Pages Arts and Crafts Sugar Skull Mindfulness Gift](https://m.media-amazon.com/images/I/61VjmbZDVqL.jpg)**Sugar Skull Coloring Book for Adult Women Relaxation Spiral Bound Printed Single-Sided Adult Coloring Book for Women with 24 Pages Arts and Crafts Sugar Skull Mindfulness Gift**ADEVIAN**$8.83**4.7★641 rev](https://www.amazon.com/dp/B0D41MHPVH) [2![HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull](https://m.media-amazon.com/images/I/51gSTlPZ8XL.jpg)**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**4.3★14 rev](https://www.amazon.com/dp/B0GCMZDBZ8) [3![Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily](https://m.media-amazon.com/images/I/41RFHe9UPbL.jpg)**Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily**Majoug**$16.85**4.7★174 rev](https://www.amazon.com/dp/B0DJSY11FL) [4![Wax Melt Warmer for Scented Wax- Glass Wax Melter for Home Fragrance with Removable Tray Essential Oil Warmer Wax Cubes Burner Aroma Night Light for Home Office Bedroom Decor Gifts for Women](https://m.media-amazon.com/images/I/51dlwkvsV1L.jpg)**Wax Melt Warmer for Scented Wax- Glass Wax Melter for Home Fragrance with Removable Tray Essential Oil Warmer Wax Cubes Burner Aroma Night Light for Home Office Bedroom Decor Gifts for Women**EQUSUPRO**$17.28**4.7★392 rev](https://www.amazon.com/dp/B0C5ZZH9YS) [5![Sugar Skull Smens - Patented Gourmet Scented Pens Black Ink Medium Point - 8 Count](https://m.media-amazon.com/images/I/51PQeQFo1fL.jpg)**Sugar Skull Smens - Patented Gourmet Scented Pens Black Ink Medium Point - 8 Count**Scentco**$10.88**4.6★11,717 rev](https://www.amazon.com/dp/B08CGQRMSP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull](https://m.media-amazon.com/images/I/51gSTlPZ8XL.jpg)**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**14 rev6mo ago](https://www.amazon.com/dp/B0GCMZDBZ8) [![ISSOUS Sugar Skull Blanket Gifts for Women Men Adults Kids Skull Throw Blankets Christmas Birthday Halloween Gothic Decor Gift for Home Bed Couch 50X40](https://m.media-amazon.com/images/I/61-bzpv-QML.jpg)**ISSOUS Sugar Skull Blanket Gifts for Women Men Adults Kids Skull Throw Blankets Christmas Birthday Halloween Gothic Decor Gift for Home Bed Couch 50X40**ISSOUS**$16.23**117 rev9mo ago](https://www.amazon.com/dp/B0FT8FX5ZC) [![XiaoGalaee Colorful Floral Skull Print Crossbody Bag Mexican Sugar Skull with Floral Day of The Dead Gift Messenger Bag Adjustable Strap Purse for Women Sister Best Friend Birthday or Holiday Present](https://m.media-amazon.com/images/I/516XdqtSEpL.jpg)**XiaoGalaee Colorful Floral Skull Print Crossbody Bag Mexican Sugar Skull with Floral Day of The Dead Gift Messenger Bag Adjustable Strap Purse for Women Sister Best Friend Birthday or Holiday Present**XiaoGalaee**$6.22**28 rev10mo ago](https://www.amazon.com/dp/B0FNVHWXZF) [![XiaoGalaee Sugar Skull Floral Print Crossbody Bag Day of The Dead Adjustable Strap Purse for Women & Men Messenger Bag Gift for Sister Best Friend Unique Birthday Holiday Present Idea](https://m.media-amazon.com/images/I/519HnAU-KKL.jpg)**XiaoGalaee Sugar Skull Floral Print Crossbody Bag Day of The Dead Adjustable Strap Purse for Women & Men Messenger Bag Gift for Sister Best Friend Unique Birthday Holiday Present Idea**XiaoGalaee**$6.18**22 rev10mo ago](https://www.amazon.com/dp/B0FNVBR1HG) [![EENSYWEENSY Sugar Skull Throw Blanket Mexico Colorful Flowers Halloween Blankets Fuzzy Gifts for Sofa Couch Bedroom (40 x 30)](https://m.media-amazon.com/images/I/419uR+Io3GL.jpg)**EENSYWEENSY Sugar Skull Throw Blanket Mexico Colorful Flowers Halloween Blankets Fuzzy Gifts for Sofa Couch Bedroom (40 x 30)**EENSYWEENSY**$10.99**13 rev11mo ago](https://www.amazon.com/dp/B0FL259TB4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KYKU Day of The Dead Shirt Men Hawaiian Summer Beach Shirts Sugar Skulls 3XL](https://m.media-amazon.com/images/I/51zW0DJYXrL.jpg)**KYKU Day of The Dead Shirt Men Hawaiian Summer Beach Shirts Sugar Skulls 3XL**KYKU**$19.30**4.6★**▲ 429%**](https://www.amazon.com/dp/B0CRHF156X) [![HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull](https://m.media-amazon.com/images/I/51gSTlPZ8XL.jpg)**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**4.3★**▲ 387%**](https://www.amazon.com/dp/B0GCMZDBZ8) [![DRZHEAM Womens Sugar Skull Yoga Outfits for Women 2 Piece Sets Spring Tank Tops Leggings Workout Activewear for Girls (US Alpha Medium Regular Regular Black)](https://m.media-amazon.com/images/I/51nXP7ekRuL.jpg)**DRZHEAM Womens Sugar Skull Yoga Outfits for Women 2 Piece Sets Spring Tank Tops Leggings Workout Activewear for Girls (US Alpha Medium Regular Regular Black)**DRZHEAM**$35.54**4.0★**▲ 311%**](https://www.amazon.com/dp/B08F3S8NBX) [![Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily](https://m.media-amazon.com/images/I/41RFHe9UPbL.jpg)**Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily**Majoug**$16.85**4.7★**▲ 295%**](https://www.amazon.com/dp/B0DJSY11FL) [![JOYOLO Wax Melt Warmer Wax Warmer for Scented Wax with Light Bulb Electric Skull Wax Burner Halloween Fragrance Wax Melter for Home and Gifts (Rainbow Skull)](https://m.media-amazon.com/images/I/517eSTgf5iL.jpg)**JOYOLO Wax Melt Warmer Wax Warmer for Scented Wax with Light Bulb Electric Skull Wax Burner Halloween Fragrance Wax Melter for Home and Gifts (Rainbow Skull)**JOYOLO**$19.72**4.5★**▲ 258%**](https://www.amazon.com/dp/B0FDW8LHLD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 76 weeks — -2.8% search growth over the last 90 days.

23K18KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonAugSepOctNovDecSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 22.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**15%

*“the colors are great”*

**Quality-Overall**13%

*“Excellent quality”*

**Size-Overall**9%

*“Convenient size”*

**Advertised Vs Actual Product**8%

*“Just as pictured”*

**Value For Money**7%

*“For the price this bag is awesome”*

**Design-Overall**5%

*“Nice craftsmanship”*

**Durability**5%

*“super cute, seems very durable”*

**Warmth**4%

*“Brilliant warmer”*

**Gifting Purpose**3%

*“very nice gift”*

**Image/Picture Clarity**3%

*“But the pictures are beautiful”*

### **What buyers complain about **

**Smell**16%

*“The burner itself stinks”*

**Size-Overall**16%

*“it was huge”*

**Color**8%

*“More purple than expected”*

**Ease Of Use**7%

*“Can't use it”*

**Strength**7%

*“is a little flimsy”*

**Value For Money**5%

*“Not worth it”*

**Thickness**5%

*“Not very thick”*

**Gifting Purpose**5%

*“Supposed to be a birthday present for my sister”*

**Display Colors**5%

*“3 books and not enough down time to color”*

**Stretchability/Expandability/Elasticity**5%

*“They shrank and the elastic wears out quickly”*

### **Top return reasons **

**Size-Overall**28%

**Advertised Vs Actual Product**10%

**Defective Material/Parts**6%

**Smell**5%

**Color**5%

**Quality-Overall**4%

**Thin**4%

**Material Quality**4%

**Value For Money**3%

**Length**3%