---
title: "button maker — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/button-maker"
last_updated: "2026-07-13T17:28:13.280Z"
locale: en
meta:
  description: "button maker clears our launch bar: a $2.3M/yr market growing +1.2% this quarter with returns at 3.0%."
  "og:description": "button maker clears our launch bar: a $2.3M/yr market growing +1.2% this quarter with returns at 3.0%."
  "og:title": "button maker — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **button maker**

**Launch it**

A $2.3M/yr market growing +1.2% this quarter with returns at 3.0% — clears our launch bar.

Market size 95Growth 27Conversion 19Competition 42Returns 50Price range 81Avg price 95Brand share 45Review moat 68Quality gap 85

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 3.4M searches

**Avg price**

**Incredible****$45.76**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$16.78–$118.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****763.91**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- Happizza37% - MK.Bear15% - DCBADGE14% - ppttoodd7% - VEVOR5% - Freeingbag4% - Open — no brand owns it (8 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$233K20%$465K30%$698K40%$930K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Button Maker Machine 58mm - (3rd Gen) Installation-Free 58mm(2.25in) DIY Pin Badge Button Maker Press Machine Badge Punch Press with Free 100pcs Button Parts&Pictures&Circle Cutter](https://m.media-amazon.com/images/I/4146aXaSybL.jpg)**Button Maker Machine 58mm - (3rd Gen) Installation-Free 58mm(2.25in) DIY Pin Badge Button Maker Press Machine Badge Punch Press with Free 100pcs Button Parts&Pictures&Circle Cutter**Happizza**$41.54**4.2★3,567 rev](https://www.amazon.com/dp/B08LNCCKFC) [2![DCBADGE Button Maker Machine Button Pin Maker (3rd Gen) Installation-Free DIY Button Press Machine Kit with Free Button Parts&Circle Cutter&Wrench Gadget (Light Blue 58mm2.25in)](https://m.media-amazon.com/images/I/41SuP84xZtL.jpg)**DCBADGE Button Maker Machine Button Pin Maker (3rd Gen) Installation-Free DIY Button Press Machine Kit with Free Button Parts&Circle Cutter&Wrench Gadget (Light Blue 58mm2.25in)**DCBADGE**$40.25**4.2★315 rev](https://www.amazon.com/dp/B0DPSK3CB7) [3![Happizza Button Maker Machine Multiple-Sizes - Pin Maker Machine 1.25 inch+2.25 inch Interchangeable Button-models Badge Button Press Machine with 200 Sets 32+58mm Button Maker Supplies&Circle Cutter](https://m.media-amazon.com/images/I/41TJhm7f40L.jpg)**Happizza Button Maker Machine Multiple-Sizes - Pin Maker Machine 1.25 inch+2.25 inch Interchangeable Button-models Badge Button Press Machine with 200 Sets 32+58mm Button Maker Supplies&Circle Cutter**Happizza**$61.36**4.3★1,069 rev](https://www.amazon.com/dp/B0B3QSDYRL) [4![MK.Bear Button Maker Machine 58mm (2.25 in) Installation-Free DIY Button Pin Maker Machine Badge Punch Press with Free 100pcs Badge Supplies & Pictures & Circle Cutter](https://m.media-amazon.com/images/I/51maSdS9BIL.jpg)**MK.Bear Button Maker Machine 58mm (2.25 in) Installation-Free DIY Button Pin Maker Machine Badge Punch Press with Free 100pcs Badge Supplies & Pictures & Circle Cutter**MK.Bear**$41.08**4.4★1,242 rev](https://www.amazon.com/dp/B08K318MKJ) [5![Button Maker Machine 58mm (2.25 inch) DIY Button Pin Maker Machine Comes with Free Button Parts Circle Cutter Cutting Board Pattern Paper Holographic Bags Colored Film and Protective Case](https://m.media-amazon.com/images/I/51RQyw3bLpL.jpg)**Button Maker Machine 58mm (2.25 inch) DIY Button Pin Maker Machine Comes with Free Button Parts Circle Cutter Cutting Board Pattern Paper Holographic Bags Colored Film and Protective Case**ppttoodd**$35.23**4.0★115 rev](https://www.amazon.com/dp/B0FN4L4XC7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit](https://m.media-amazon.com/images/I/41c2ii-rKJL.jpg)**Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit**3FP**$38.83**3,270 rev3mo ago](https://www.amazon.com/dp/B0H3KSN8K4) [![UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)](https://m.media-amazon.com/images/I/41CNvdX1ijL.jpg)**UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)**UCEC**$16.78**5 rev3mo ago](https://www.amazon.com/dp/B0G63W9YK4) [![Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events](https://m.media-amazon.com/images/I/41rRyOC6-KL.jpg)**Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events**Happizza**$32.26**35 rev5mo ago](https://www.amazon.com/dp/B0GL58WD8R) [![MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter](https://m.media-amazon.com/images/I/41XPoKqeh5L.jpg)**MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter**MK.Bear**$34.87**27 rev5mo ago](https://www.amazon.com/dp/B0GL5CCG3J) [![Caydo 2.25in(58mm) Button Maker Machine Pin Maker Machine for Anime Fans DIY Badge Making Press Kit Create Fan Pins for Conventions Anime Meetups & Band Parties Gifts for Young Adults](https://m.media-amazon.com/images/I/513W8YsGUTL.jpg)**Caydo 2.25in(58mm) Button Maker Machine Pin Maker Machine for Anime Fans DIY Badge Making Press Kit Create Fan Pins for Conventions Anime Meetups & Band Parties Gifts for Young Adults**Caydo**$56.71**91 rev5mo ago](https://www.amazon.com/dp/B0GGH21L23)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Asnfanl 58mm(2.25IN) Professional Button Maker Machine Kit: Manual Press for Custom Pin Making Includes A4 Craft Mat & 100Pcs DIY Supplies for Badges Gifts Souvenirs](https://m.media-amazon.com/images/I/51uMTqBwEaL.jpg)**Asnfanl 58mm(2.25IN) Professional Button Maker Machine Kit: Manual Press for Custom Pin Making Includes A4 Craft Mat & 100Pcs DIY Supplies for Badges Gifts Souvenirs**Asnfanl**$29.63**4.1★**▲ 274%**](https://www.amazon.com/dp/B0GCSRSXK9) [![Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit](https://m.media-amazon.com/images/I/41c2ii-rKJL.jpg)**Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit**3FP**$38.83**4.6★**▲ 274%**](https://www.amazon.com/dp/B0H3KSN8K4) [![UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)](https://m.media-amazon.com/images/I/41CNvdX1ijL.jpg)**UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)**UCEC**$16.78**2.6★**▲ 265%**](https://www.amazon.com/dp/B0G63W9YK4) [![MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter](https://m.media-amazon.com/images/I/41XPoKqeh5L.jpg)**MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter**MK.Bear**$34.87**4.5★**▲ 258%**](https://www.amazon.com/dp/B0GL5CCG3J) [![Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events](https://m.media-amazon.com/images/I/41rRyOC6-KL.jpg)**Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events**Happizza**$32.26**4.7★**▲ 258%**](https://www.amazon.com/dp/B0GL58WD8R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Touch/Button Controls**20%

*“Worked really well for a handful of buttons”*

**Ease Of Use**18%

*“EASY PEASY”*

**Value For Money**8%

*“Very much worth the price”*

**Fun/Entertainment Experience**7%

*“Lots of fun”*

**Quality-Overall**6%

*“Fabulous product with exceptional service”*

**Gifting Purpose**4%

*“Giftable”*

**Assembly/Installation**3%

*“Easy set up”*

**Instructions/User Manual/Troubleshooting**3%

*“easy to understand instructions”*

**Strength**3%

*“The included macrame cord is sturdy”*

**Durability**3%

*“Durable product”*

### **What buyers complain about **

**Touch/Button Controls**18%

*“The buttons are a little bigger than expected”*

**Functionality-Overall**13%

*“It does not work well”*

**Durability**10%

*“broke very quickly”*

**Quality-Overall**8%

*“Cheap quality”*

**Ease Of Use**5%

*“Hard to press”*

**Instructions/User Manual/Troubleshooting**3%

*“Entry Level / Instructions are Awful”*

**Material Quality**3%

*“cheap materials”*

**Strength**2%

*“Not very sturdy”*

**Adhesion/Stickiness**2%

*“But they just wont stick at all”*

**Value For Money**2%

*“A total waste of of money”*

### **Top return reasons **

**Touch/Button Controls**27%

**Size-Overall**18%

**Defective Material/Parts**15%

**Functionality-Overall**14%

**Advertised Vs Actual Product**3%

**Mechanism Issues**3%

**Value For Money**3%

**Durability**2%

**Quality-Overall**2%

**Product Condition**2%