---
title: "butterfly diamond art — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/butterfly-diamond-art"
last_updated: "2026-07-14T00:11:38.892Z"
locale: en
meta:
  description: "a small market ($28K/yr) — butterfly diamond art doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — butterfly diamond art doesn't clear our bar today."
  "og:title": "butterfly diamond art — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **butterfly diamond art**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 18Conversion 22Competition 92Returns 97Price range 32Avg price 24Brand share 96Review moat 81Quality gap 22

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****388.98**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.33–$19.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.47**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$28K**

$28K/yr · 192K searches

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**69 **▼falling

**Sellers**

**73**

**Top-5 brand share**

**34%**

**Open market**

**62%**

- ZHUDENGXJL13% - Vcekract6% - DOTSTART6% - ILYUFO5% - Aestalrcus5% - Legrace4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5644%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 85 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch](https://m.media-amazon.com/images/I/61cG5tbY4zL.jpg)**Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch**ZHUDENGXJL**$5.52**4.6★216 rev](https://www.amazon.com/dp/B0GFYPVQFP) [2![Diamond Art Kits for Adults 5D Light and Butterfly DIY Diamond Painting Crafts for Home Wall Decor Ideal Gifts for Art Lovers 1216inch](https://m.media-amazon.com/images/I/51pfsPIh6NL.jpg)**Diamond Art Kits for Adults 5D Light and Butterfly DIY Diamond Painting Crafts for Home Wall Decor Ideal Gifts for Art Lovers 1216inch**ILYUFO**$7.82**4.8★208 rev](https://www.amazon.com/dp/B0FNWMRG5T) [3![Butterfly Flower Diamond Art Painting Kits for Adults - Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Adult Crafts Kits 12x16inch](https://m.media-amazon.com/images/I/51VY3H7o0WL.jpg)**Butterfly Flower Diamond Art Painting Kits for Adults - Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Adult Crafts Kits 12x16inch**Legrace**$7.34**4.8★436 rev](https://www.amazon.com/dp/B0FNRZ63YG) [4![Diamond Art Kits for Adults Rainbow Butterfly Diamond Paintings Kits for Beginners Flower 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Decor 13.8X13.8 Inch](https://m.media-amazon.com/images/I/61uVo6NlyeL.jpg)**Diamond Art Kits for Adults Rainbow Butterfly Diamond Paintings Kits for Beginners Flower 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Decor 13.8X13.8 Inch**DOTSTART**$6.11**4.8★514 rev](https://www.amazon.com/dp/B0FW4QN3N9) [5![Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting Kits for Adults DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch](https://m.media-amazon.com/images/I/61nL1gNs8qL.jpg)**Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting Kits for Adults DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch**Aestalrcus**$7.48**4.7★130 rev](https://www.amazon.com/dp/B0FJXSJ4VY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![mrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in](https://m.media-amazon.com/images/I/61ikiBUn+OL.jpg)**mrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in**mrpwnle**$16.22**126 rev2mo ago](https://www.amazon.com/dp/B0GTP9CLN3) [![Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch](https://m.media-amazon.com/images/I/51I1c54W2lL.jpg)**Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch**Aestalrcus**$7.03**130 rev2mo ago](https://www.amazon.com/dp/B0GV42M8BD) [![BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower](https://m.media-amazon.com/images/I/51kbAIJzNTL.jpg)**BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower**BOHADIY**$7.68**2 rev3mo ago](https://www.amazon.com/dp/B0GVDMZ5W5) [![Sanjee Pearl Butterfly Diamond Art Painting Kits for Adults Beginner 5D DIY Round Full Drill Gem Art Crafts for Home Wall Decor Gift 12x16inch](https://m.media-amazon.com/images/I/515H15J0UOL.jpg)**Sanjee Pearl Butterfly Diamond Art Painting Kits for Adults Beginner 5D DIY Round Full Drill Gem Art Crafts for Home Wall Decor Gift 12x16inch**Sanjee**$5.26**1 rev3mo ago](https://www.amazon.com/dp/B0GL2VBXZ9) [![TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch](https://m.media-amazon.com/images/I/51L+eAoTMsL.jpg)**TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch**TOPMCYSG**$4.95**20 rev3mo ago](https://www.amazon.com/dp/B0GSYVHQSM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![mrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in](https://m.media-amazon.com/images/I/61ikiBUn+OL.jpg)**mrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in**mrpwnle**$16.22**4.7★**▲ 253%**](https://www.amazon.com/dp/B0GTP9CLN3) [![BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower](https://m.media-amazon.com/images/I/51kbAIJzNTL.jpg)**BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower**BOHADIY**$7.68**5.0★**▲ 250%**](https://www.amazon.com/dp/B0GVDMZ5W5) [![Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch](https://m.media-amazon.com/images/I/51I1c54W2lL.jpg)**Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch**Aestalrcus**$7.03**4.7★**▲ 250%**](https://www.amazon.com/dp/B0GV42M8BD) [![TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch](https://m.media-amazon.com/images/I/51L+eAoTMsL.jpg)**TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch**TOPMCYSG**$4.95**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GSYVHQSM) [![Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch](https://m.media-amazon.com/images/I/61dOjPDmxZL.jpg)**Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch**Aestalrcus**$7.42**4.7★**▲ 236%**](https://www.amazon.com/dp/B0GKNXRJ8L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 80 weeks — -14.6% search growth over the last 90 days.

5K4KPrime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**18%

*“very colorful”*

**Fun/Entertainment Experience**16%

*“So much fun”*

**Ease Of Use**12%

*“Easy to use”*

**Quality-Overall**11%

*“Seems well made”*

**Gifting Purpose**7%

*“Birthday gift”*

**Design-Overall**5%

*“Great design”*

**Value For Money**5%

*“Good price”*

**Advertised Vs Actual Product**4%

*“Exactly as pictured”*

**Size-Overall**2%

*“Good size”*

**Image/Picture Clarity**2%

*“Beautiful picture”*

### **What buyers complain about **

**Color**15%

*“Colors are wayyyy off”*

**Advertised Vs Actual Product**11%

*“not as advertised”*

**Size-Overall**10%

*“small”*

**Adhesion/Stickiness**8%

*“Adhesion is not very good”*

**Quality-Overall**5%

*“Not real happy with the quality of the drills”*

**Print Quality**4%

*“Numbers and letters aren't clear enough”*

**Brightness/Shine/Glow**4%

*“extremely lacking in any shine whatsoever”*

**Magnetic Strength/Adsorption**2%

*“One magnet was missing and small”*

**Instructions/User Manual/Troubleshooting**2%

*“Instructions could be better”*

**Suction**2%

*“These turned out really good, however, a few come off the suction cup”*

### **Top return reasons **

**Size-Overall**29%

**Advertised Vs Actual Product**14%

**Color**9%

**Defective Material/Parts**7%

**Quality-Overall**6%

**Adhesion/Stickiness**5%

**Value For Money**4%

**Gifting Purpose**3%

**Material Quality**2%

**Paint Quality**2%