--- title: "butterfly charms — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/butterfly-charms" last_updated: "2026-07-10T20:06:02.818Z" locale: en meta: description: "a small market ($60K/yr) — butterfly charms doesn't clear our bar today." "og:description": "a small market ($60K/yr) — butterfly charms doesn't clear our bar today." "og:title": "butterfly charms — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **butterfly charms** **Skip it****51/100 ** a small market ($60K/yr) — butterfly charms doesn't clear our bar today. **Market/yr** **$60K** **Growth (1y)** **+152.4%** **Products** **56** **Brands** **44** was 51 a year ago **Sellers** **48** **Price range** **$4.13–$23.37** **Returns** **1.0%** **Rating** **4.6★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **71** ×0.30 Competition **84** ×0.20 Quality gap **29** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +152.4% year over year. 7K4KHoliday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May · busiest ÷ quietest = 2.0× ## **Competition** - qiipii16% - KACHIMOO8% - MARFOREVER7% - Tatiwoo7% - Hicarer5% - WOCRAFT5% - Other (38 brands)51% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 44 brands and 48 sellers compete here. **Brands** **44 **▼falling was 51 a year ago **Sellers** **48** **Top 5 brand share** **44%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY](https://m.media-amazon.com/images/I/515c9wjPixL.jpg) [**Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY**](https://www.amazon.com/dp/B0BNDQKH5R) qiipii$8.914.8★87110%▲rising 2 ![MARFOREVER 120 Pcs Butterfly Charms for Jewelry Making Mixed Butterflies Charms Assorted Gold Enamel Butterfly Pendants for DIY Necklace Bracelet Earrings Making Supplies Gifts for Mother Women Girls](https://m.media-amazon.com/images/I/61GYP2BdBcL.jpg) [**MARFOREVER 120 Pcs Butterfly Charms for Jewelry Making Mixed Butterflies Charms Assorted Gold Enamel Butterfly Pendants for DIY Necklace Bracelet Earrings Making Supplies Gifts for Mother Women Girls**](https://www.amazon.com/dp/B0CSSL9CTN) MARFOREVER$12.504.6★1,5746%▼falling 3 ![KACHIMOO Butterfly Nail Charms 100 PCS 3D Nail Butterfly Charms for Women Nail Art Design in Silver & Gold](https://m.media-amazon.com/images/I/61Z84OaJlUL.jpg) [**KACHIMOO Butterfly Nail Charms 100 PCS 3D Nail Butterfly Charms for Women Nail Art Design in Silver & Gold**](https://www.amazon.com/dp/B0CHVYNTF9) KACHIMOO$7.224.8★1585%▼falling 4 ![200 Pcs Acrylic Butterfly 3D Assorted Nail Charms Mixed Color Variety Butterfly Cute Nail Art Charms for Manicure DIY Crafts Accessories Jewelry](https://m.media-amazon.com/images/I/513IBo1C1LL.jpg) [**200 Pcs Acrylic Butterfly 3D Assorted Nail Charms Mixed Color Variety Butterfly Cute Nail Art Charms for Manicure DIY Crafts Accessories Jewelry**](https://www.amazon.com/dp/B0CLQY5WQP) Tatiwoo$7.024.5★1475%▼falling 5 ![WOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)](https://m.media-amazon.com/images/I/51wYX-Bn+4L.jpg) [**WOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)**](https://www.amazon.com/dp/B0DK9D3QWL) WOCRAFT$6.904.7★2865%▲rising 6 ![Hicarer 100 Pieces Butterfly Charms for Jewelry Making Mixed Butterflies Charms Colorful Alloy Pendant Jewelry Butterfly Charm for Necklaces Bracelets Earrings DIY Supplies Mother Women](https://m.media-amazon.com/images/I/51W90Z95YCL.jpg) [**Hicarer 100 Pieces Butterfly Charms for Jewelry Making Mixed Butterflies Charms Colorful Alloy Pendant Jewelry Butterfly Charm for Necklaces Bracelets Earrings DIY Supplies Mother Women**](https://www.amazon.com/dp/B08BHM5745) Hicarer$8.914.8★7564%▼falling 7 ![JIALEEY Butterfly Charms Beads Necklace Pendants DIY for Jewelry Making and Crafting 60 PCS Tibetan Silver Plated Butterfly Charm](https://m.media-amazon.com/images/I/51duyRHHXIL.jpg) [**JIALEEY Butterfly Charms Beads Necklace Pendants DIY for Jewelry Making and Crafting 60 PCS Tibetan Silver Plated Butterfly Charm**](https://www.amazon.com/dp/B07T833TY8) JIALEEY$6.774.6★4494%—flat 8 ![50Pcs 3D Butterfly Nail Charms - Aurora Effect Resin Nail Art Decorations Cute Kawaii Nail Accessories for Acrylic Nails DIY Manicure Supplies for Women Girls](https://m.media-amazon.com/images/I/51SqDrPxlML.jpg) [**50Pcs 3D Butterfly Nail Charms - Aurora Effect Resin Nail Art Decorations Cute Kawaii Nail Accessories for Acrylic Nails DIY Manicure Supplies for Women Girls**](https://www.amazon.com/dp/B0F3Y25RFM) HONGCAUP$6.574.8★233%▲rising 9 ![Bonuci 48 Pcs Colorful Butterfly Charms for Jewelry Making Alloy Assorted Butterfly Pendants for Crafts Bracelets Earrings Necklaces Keychains DIY Supplies Gifts for Mother Women](https://m.media-amazon.com/images/I/61CVZVMRjPL.jpg) [**Bonuci 48 Pcs Colorful Butterfly Charms for Jewelry Making Alloy Assorted Butterfly Pendants for Crafts Bracelets Earrings Necklaces Keychains DIY Supplies Gifts for Mother Women**](https://www.amazon.com/dp/B09NQ1DRHV) Bonuci$8.354.8★2623%▲rising 10 ![Boranran 50pcs Butterfly Glass Pendant Charms Translucent Multicolor Theme Drops (10x15mm)](https://m.media-amazon.com/images/I/51bUBs8EYnL.jpg) [**Boranran 50pcs Butterfly Glass Pendant Charms Translucent Multicolor Theme Drops (10x15mm)**](https://www.amazon.com/dp/B0F9FDC7MP) Boranran$9.384.6★543%▲rising 11 ![Juome Nail Charms 40 Pcs Butterfly Nail Charms 3D Butterflies Shape Charms for Nails Gems Nail Art Decorations Supplies (20Pcs Gold 20Pcs Silver)](https://m.media-amazon.com/images/I/514QKddhqrL.jpg) [**Juome Nail Charms 40 Pcs Butterfly Nail Charms 3D Butterflies Shape Charms for Nails Gems Nail Art Decorations Supplies (20Pcs Gold 20Pcs Silver)**](https://www.amazon.com/dp/B0BYN4WJW2) Juome$8.024.6★5073%▼falling 12 ![124 PCS Butterfly Nail Charms Gold Silver Nail Charms 3D Butterfly Charms for Nail Design](https://m.media-amazon.com/images/I/61zAr6oZ5DL.jpg) [**124 PCS Butterfly Nail Charms Gold Silver Nail Charms 3D Butterfly Charms for Nail Design**](https://www.amazon.com/dp/B0DD33JTYP) KACHIMOO$8.054.7★2733%▼falling 13 ![100Pcs Butterfly Nails Charms 3D Resin Elegant Butterfly Nail Art Rhinestones Spring Summer Colorful Butterflies Nail Gems and Charms Kawaii Nail Diamonds Nails Jewels for Women Acrylic Nail Supplies](https://m.media-amazon.com/images/I/51zaPmJrGnL.jpg) [**100Pcs Butterfly Nails Charms 3D Resin Elegant Butterfly Nail Art Rhinestones Spring Summer Colorful Butterflies Nail Gems and Charms Kawaii Nail Diamonds Nails Jewels for Women Acrylic Nail Supplies**](https://www.amazon.com/dp/B0F2Z6NN65) Quezadyl$5.454.5★1372%▲rising 14 ![Golden & Silver 3D Butterfly Nail Charms - 58pcs Includes 8 Rhinestones & 50 Alloy Studs - DIY Nail Art Crystals & Diamonds Decor Supplies](https://m.media-amazon.com/images/I/41PlWaqJrQL.jpg) [**Golden & Silver 3D Butterfly Nail Charms - 58pcs Includes 8 Rhinestones & 50 Alloy Studs - DIY Nail Art Crystals & Diamonds Decor Supplies**](https://www.amazon.com/dp/B0CNRN9XN1) qiipii$6.084.7★3762%▼falling 15 ![RODAKY 50PCS Butterfly Nail Charms 3D Silver Butterflies Charms for Nails Alloy Butrtefly Nail Gems Nail Decoration for Manicure DIY Design Silver Nail Art Accessories](https://m.media-amazon.com/images/I/51YSeQ0aDbL.jpg) [**RODAKY 50PCS Butterfly Nail Charms 3D Silver Butterflies Charms for Nails Alloy Butrtefly Nail Gems Nail Decoration for Manicure DIY Design Silver Nail Art Accessories**](https://www.amazon.com/dp/B0BXJF6RG8) RODAKY$5.294.5★1282%▼falling **~~Showing 15 of 56 — show all ~~** ## **Product shelf** All 56 tracked products in this niche. Top sellersNewestTrending [![Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY](https://m.media-amazon.com/images/I/515c9wjPixL.jpg)**Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY** qiipii**$8.91**4.8★871 reviews](https://www.amazon.com/dp/B0BNDQKH5R) [![MARFOREVER 120 Pcs Butterfly Charms for Jewelry Making Mixed Butterflies Charms Assorted Gold Enamel Butterfly Pendants for DIY Necklace Bracelet Earrings Making Supplies Gifts for Mother Women Girls](https://m.media-amazon.com/images/I/61GYP2BdBcL.jpg)**MARFOREVER 120 Pcs Butterfly Charms for Jewelry Making Mixed Butterflies Charms Assorted Gold Enamel Butterfly Pendants for DIY Necklace Bracelet Earrings Making Supplies Gifts for Mother Women Girls** MARFOREVER**$12.50**4.6★1,574 reviews](https://www.amazon.com/dp/B0CSSL9CTN) [![KACHIMOO Butterfly Nail Charms 100 PCS 3D Nail Butterfly Charms for Women Nail Art Design in Silver & Gold](https://m.media-amazon.com/images/I/61Z84OaJlUL.jpg)**KACHIMOO Butterfly Nail Charms 100 PCS 3D Nail Butterfly Charms for Women Nail Art Design in Silver & Gold** KACHIMOO**$7.22**4.8★158 reviews](https://www.amazon.com/dp/B0CHVYNTF9) [![200 Pcs Acrylic Butterfly 3D Assorted Nail Charms Mixed Color Variety Butterfly Cute Nail Art Charms for Manicure DIY Crafts Accessories Jewelry](https://m.media-amazon.com/images/I/513IBo1C1LL.jpg)**200 Pcs Acrylic Butterfly 3D Assorted Nail Charms Mixed Color Variety Butterfly Cute Nail Art Charms for Manicure DIY Crafts Accessories Jewelry** Tatiwoo**$7.02**4.5★147 reviews](https://www.amazon.com/dp/B0CLQY5WQP) [![WOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)](https://m.media-amazon.com/images/I/51wYX-Bn+4L.jpg)**WOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)** WOCRAFT**$6.90**4.7★286 reviews](https://www.amazon.com/dp/B0DK9D3QWL) [![Hicarer 100 Pieces Butterfly Charms for Jewelry Making Mixed Butterflies Charms Colorful Alloy Pendant Jewelry Butterfly Charm for Necklaces Bracelets Earrings DIY Supplies Mother Women](https://m.media-amazon.com/images/I/51W90Z95YCL.jpg)**Hicarer 100 Pieces Butterfly Charms for Jewelry Making Mixed Butterflies Charms Colorful Alloy Pendant Jewelry Butterfly Charm for Necklaces Bracelets Earrings DIY Supplies Mother Women** Hicarer**$8.91**4.8★756 reviews](https://www.amazon.com/dp/B08BHM5745) [![JIALEEY Butterfly Charms Beads Necklace Pendants DIY for Jewelry Making and Crafting 60 PCS Tibetan Silver Plated Butterfly Charm](https://m.media-amazon.com/images/I/51duyRHHXIL.jpg)**JIALEEY Butterfly Charms Beads Necklace Pendants DIY for Jewelry Making and Crafting 60 PCS Tibetan Silver Plated Butterfly Charm** JIALEEY**$6.77**4.6★449 reviews](https://www.amazon.com/dp/B07T833TY8) [![50Pcs 3D Butterfly Nail Charms - Aurora Effect Resin Nail Art Decorations Cute Kawaii Nail Accessories for Acrylic Nails DIY Manicure Supplies for Women Girls](https://m.media-amazon.com/images/I/51SqDrPxlML.jpg)**50Pcs 3D Butterfly Nail Charms - Aurora Effect Resin Nail Art Decorations Cute Kawaii Nail Accessories for Acrylic Nails DIY Manicure Supplies for Women Girls** HONGCAUP**$6.57**4.8★23 reviews](https://www.amazon.com/dp/B0F3Y25RFM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**25% *“Beautiful quality”* **Color**15% *“Great assortment of colors”* **Value For Money**11% *“Worth it”* **Design-Overall**7% *“Excellent quality and so many designs to choose from”* **Size-Overall**7% *“the sizes of them are perfect”* **Durability**7% *“Durable and Great Quality”* **Advertised Vs Actual Product**5% *“Pictures and Descriptions are 100% accurate”* **Ease Of Use**3% *“a lot love it easy”* **Gifting Purpose**2% *“Bought as a gift very nice”* **Adhesion/Stickiness**2% *“so they glue on easier than some other brands”* ### **What buyers complain about ** **Advertised Vs Actual Product**18% *“False advertisement”* **Size-Overall**11% *“Way too big”* **Durability**8% *“break very easily”* **Color**8% *“There are mixed colors”* **Brightness/Shine/Glow**7% *“don't glow long”* **Adhesion/Stickiness**5% *“does not like to staying glued down”* **Quality-Overall**4% *“Kind of cheap”* **Ease Of Use**3% *“Couldnt even use it”* **Color Fading/Discoloration**3% *“However, the gold beads have discolored within 24 hours”* **Locking Mechanism**3% *“Won't stay closed”* #### **Top return reasons**- Size-Overall55% - Advertised Vs Actual Product15% - Color5% - Value For Money5% - Defective Material/Parts5% - Quality-Overall5% - Gap/Hole3% - Adhesion/Stickiness2% - Material Quality1% - Functionality-Overall1%